The 2 Types of Blogging Clients — and Which One You Want

Have you ever wondered why most of the blogging gigs you see pay $20 a post or less?

There are two main reasons.

With writers I mentor, I’ve always emphasized one of them.

Common topics = low rates

Your topic is key.

Are you blogging about pets? Kids? Gaming?

If so, my condolences.

The problem is there are umpty-million people who are qualified to write on these topics.

These hobbyists would love to write about them for free or thereabouts. They just love writing and seeing their name on the Interwebs!

Startup clients = low rates

There are also scads of startup websites trying to monetize lots of content on these basic subjects. These companies seem to place the majority of the online ads for bloggers that you see.

They still don’t know how to make money with their site, in many cases. They may aspire to sell ads against their hoped-for big traffic, but so far it’s not working.

These are not established, successful businesses. Therefore, they don’t have much budget to pay you for blog posts.

Topics and companies that pay well

On the other hand, if you write about surety bonds, or actuarial consulting, or sophisticated medical procedures, you’re in good shape.

Far fewer writers can write intelligently on these topics. Also, these clients tend to be long-established companies in financial services, healthcare or technology.

These organizations make money, so they have more substantial marketing budgets.

So — sophisticated topics and established companies tend to mean better pay.

The other reason good blog-post pay happens

But last week, when I had copywriting coach Chris Marlow on my Freelance Writers Den podcast, we were running down a list of lucrative types of copywriting.

When we got to blog posts, she talked about another important distinction between the type of situation that gets you $20 a blog post and the type that gets you $300 a blog post.

This is such an important difference, I wanted you all to hear it. It’s just a short, 3-minute recording so give it a listen. (Chris also reveals the going rates for blog posts as reported in her in-depth Copywriting Rates Guide.)

If that doesn’t work, you could download it here:

http://media.makealivingwriting.com/Marlow-Cut-Blogposts.mp4

What have you gotten paid for blogging? Tell us what types of work you did for that money.

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16 comments on “The 2 Types of Blogging Clients — and Which One You Want
  1. Amy Gutman says:

    Great advice as always, Carol. Since bootcamp, I have picked up *two* blogging clients, both of whom pay more than $300/post. In both cases, there has already been some repeat business. Interestingly, I did not initially approach either of these two clients–both came to me, in one case directly, and in the other indirectly, through the blog I write about living and looking for work after the Great Recession. Ironically, when I launched the blog–it’s called Plan B Nation: Living Creatively in Challenging Times–I worried that my subject would brand me as unhireable. Nothing could have been further from the truth. Just goes to show that unconventional strategies do sometimes work.
    Amy Gutman recently posted..In praise of erring

    • Carol Tice says:

      Hi Amy – thanks for sharing the success story! Your experience shows exactly what we’re going to focus on in this next bootcamp — how to position your blog as the kind of writing sample that makes visitors think about hiring you.

  2. Larry says:

    OK, so how does one go about landing these lucrative blog gigs with no experience in a highly technical field?

    Your advice makes perfect sense. It is the law of economics. Smaller supply creates a higher price. In this case, a limited pool of talented writers to cover a technical or sometimes difficult topic means higher rates for the writer. But how in the world would a person get the necessary experience to approach these companies?
    Larry recently posted..Welcome to Spoke Ideas

    • Carol Tice says:

      Not to sound like an ad…but come to the bootcamp and we’ll teach you how! That’s why I created this bootcamp, to give people a roadmap how to stop what they’re doing now that only leads to $10 blog post assignments…improve their blog so it’s a better sample that could attract those better-paying clients…and then learn how to also proactively target, pitch, and get hired by solid clients.

      Also be sure to listen to Chris’s interview there, as she illuminates the major difference between posts that pay $10 and posts that pay $300. Once you know what TYPE of post you want to be writing, it really helps you focus on where the right prospects are given your own interests and experience.

  3. Corinne says:

    Thanks for pointing this out Carol. I guess it really does help to narrow down a specific niche. I am looking forward to th eupcoming blogging bootcamp
    Corinne recently posted..Simple Meal Plans for Easy Cooking

  4. Cathie Ericson says:

    As always, right on…I don’t necessarily specialize in a “highly” technical field, but I am able to quickly come up to speed on topics and write intelligently even without a large base of knowledge. I let my potential clients know that even if I am not an “expert” in this or that, they are, and if they provide some background I can easily develop a great article (or blog post).

    A couple of weeks ago I wrote a 1,200-word article for an educational journal on how new changes in Internet protocol safety standards would impact schools and their online use. I am not an expert in that particular area, but I am a good writer and a quick thinker so I was able to deliver with the minimal background they provided.

    I wrote it on an airplane coming back from vacation and had the satisfaction of knowing that I was literally paying for my airfare while on the plane. That is the beauty of freelance writing!

  5. I’m still launching (pre-launching?) my business, but to all the writers out there looking to get highly lucrative potential clients to consider them as serious providers, get your own blogger butt in gear! I spent the last three weeks rolling out a whole network or niche and b2b sites I’ll be working on…beyond being their own income sources, they’ll be helping me command my rates.

  6. Actually Carol, I’ve really enjoyed your tips on getting the right paying clients. Apart from technical writing projects, Writing on Sports, Fashion and Autos pay heavily. My highest earning per post for real estate is $150. Do you think I undercharged?
    Michael Chibuzor recently posted..Outstanding SEO: The #1 Secret To Rank On Google Top 10

  7. zahib says:

    The golden nugget of the day I took was that the clients don’t see the value in “Blog Post” in there mind, like how I used to think, they see it as like carol says “Content Stuffing”.

    I have a client whom I help with his marketing efforts online. they just wanted to “Content Stuff” there email communications, and site. But after consulting with them and asking them what are there goals… I was able to make an email marketing campaign valuable by communicating how it’s going to help them generate more leads, and increase engagement with there community which was some of there main goals.
    zahib recently posted..How to Finally Stop Wasting Valuable Time Doing “Tail Chasing” Activities

  8. Thanks for sharing the interview. I was very lucky last year. My local tourism board hired and paid me rather well to do stuff like have a massage and write about it! I did my fair share of dry old writing too. It’s good to have a mix and also not be pigeon-holed as only writing about one niche which will reduce the amount of potential clients.
    Annabel Candy, Successful Blogging recently posted..Blogging Tips A-Z: C for Content

  9. Ruth Terry says:

    Hello,

    I’ve had success helping staff writers edit their guest blog posts. A nonprofit friend of mine was asked to blog by an online business mag but wasn’t entirely comfortable with her writing. She asked for help and I suggested that she her boss to hire me to edit/polish her work. I got $50/post. I’ve also started offering content strategy services. I’m finding that people don’t always see the value in paying me hundreds per post but are interested in putting up an initial investment that will cut the time their staff spend generating ideas and will ensure relevant, consistent content for their target market.

    Ruth
    Ruth Terry recently posted..Back to Africa: the Worst of Times

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