How Kicking Craigslist Jump-Started My Freelance Writing Career
by Sarita Harbour
Are you desperately searching Craigslist for freelance writing gigs?
I was. But not anymore.
Using techniques Carol Tice and Linda Formichelli teach in the Freelance Writers Den, not only did I kick my Craigslist habit, I gained four quality clients and two potential new projects in six weeks.
And they were all at better rates than I’d ever earned from Craigslist clients.
Why I Stopped Looking at the Free Job Boards
After several frustrating months wasting time searching online classifieds for better clients to replace the content mill work that was (barely) paying my bills, I took a two-day writing break to paint my kitchen.
I finally found time to listen to several Freelance Writers Den webinars. As I taped, rolled, brushed and listened, a theme emerged. Take a month to stop looking for quality writing clients on Craigslist and start marketing like crazy.
Here’s the thing. For every legitimate small business using Craigslist to find freelance writers, there are hundreds of questionable characters who want 500 words for $10.
My Craigslist days were full of posts removed by authors within hours of appearing, ridiculously low rates, and requests for free work samples.
There were very few good freelance writing opportunities.
Even worse, it became a habit and a major time-suck. Up at six, coffee in hand, I’d go straight to Craigslist each morning.
Before I knew it, the kids were awake and my early morning work-time was gone with few, if any, leads to show for it.
How I Broke the Craigslist Habit in 5 Easy Steps
- Remove the temptation. I began by removing all bookmarks for job boards and online classified listings that were cluttering up my computer. It was scary, liberating, and made my toolbar and bookmark menu a lot neater.
- Replace the activity. Any addict will tell you that replacing unhealthy activities with healthy ones is key to staying on the path to recovery. Replace Craigslist searching with identifying potential new clients and creating customized pitches. I specialize in writing for online clients, and used Alexa rankings to identify top websites in my niches. Start at the lower ranked sites and work your way up the food chain.
- Research. My next step was to study current issues in my niches, and craft customized emails. These included an attention-grabbing subject line, a few possible titles, and detailed pitches for each target client. This took some time, but was worth it when my first marketing email resulted in two sold articles and an assignment for a third at a personal-finance website at almost triple the content mill rates.
- Refine. When the temptation to browse online classifieds was overwhelming, I refined my search to better-quality job boards such as LinkedIn (job posters have to pay to list here), MediaBistro, and the Junk-Free Job Board on the Freelance Writer’s Den. To date I have signed contracts with two clients found on the Junk-Free Board. One is an agency that pays $150 an article for finance topics that take roughly a couple hours to write.
- Repeat. This isn’t a one-day thing. I vowed to keep stick to my guns for at least a month, and I did.
Now, I’m working on replacing my $150 clients with ones that pay more. One new client I recently landed has multiple sites, lots of work, and pays $200 per 500-word post.
I learned that replacing Craigslist browsing with proactive, daily marketing leads to higher-paying jobs from better-quality clients. It worked for me and it will work for you, too.
Sarita Harbour is a professional freelance writer specializing in web design, small business, personal finance and content marketing techniques. She is thrilled to have kicked her Craigslist habit.
P.S. Ready to find better clients? Check out our Junk-Free Job Board and learn marketing from freelance pros in Freelance Writers Den. We’re open to new members through next Tuesday, 12/11. It’s your last chance to get in the door in 2012, and last chance to attend our upcoming $197 bootcamp, How to Get Freelance Writing Gigs Using Social Media, free as a member perk.