What would you do if a prospect asked to see your writing portfolio right now?
In the perfect world, you’d point them to a link that shows off your best work. Why? Every potential client wants to see samples of your writing to find out if you’re the right fit.
You’ve got an online writing portfolio, right?
If you’re laughing nervously now because you don’t, or you have one but you know it needs help, that’s OK. I’m going to show you how to create one.
Your writing portfolio is one of your most important marketing tools to attract and impress potential clients.
Point a prospect to your portfolio, and you want to capture their attention with an attractive and appealing design and great writing so they hire you.
If your writing portfolio is confusing or uninviting, the prospect might click away and never return. And it doesn’t have to be that way.
Here are some ways to design a dazzling online writing portfolio:
My freelance career was off to a dismal start. It was nothing but low-paying gigs, flaky clients, and race-to-the-bottom bidding on content mill sites. Then I discovered an unusual business writing niche that changed everything.
Two small business start-up clients asked me to write content designed to attract investors to help fund their business ideas.
But these entrepreneurs weren’t looking for angel investors with millions of dollars. They were going to get funding in a different way. And they needed someone who could blend copywriting and business writing to ramp up.
It didn’t take long to discover that I liked this unusual business writing niche. Write copy to promote a business idea, help entrepreneurs, and see an idea turn into a physical product or service.
And the pay? It’s been two years since I discovered this unusual business writing niche. It took a little work to understand it, but now I regularly earn $500 per hour.
Curious? I’ve carved out a niche writing crowdfunding campaigns. And so can you. Here’s what you need to know.
If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering.
Mum, dad… please look away now.
I’m afraid that my expensive university education and a degree in English didn’t prepare me to write words that sell.
When I finished school in 2001, I was lucky enough to land a copywriting job at a huge media company. And to be perfectly honest, I thought that I’d find the job pretty straightforward.
But it wasn’t. Making the transition from writing academic papers to crafting commercial copy was really hard.
The truth: I used to be quite a horrible copywriter. And I don’t mind admitting it now.
I had to learn to write differently. I studied pro writers, copywriting tips, and the best ad copy. I tested and evaluated copywriting strategies to see what worked and what didn’t. I learned how to write words that sell.
And I’m keen on helping others make a living writing. These three copywriting tips will help you create better content:
When I got a random phone call from a prospect about a proposal writing gig, I was curious.
“I need help writing an RFP [request for proposal] for a multi-year, multi-million dollar cyber security contract for a government agency,” the person said. “The deadline is in 30 days. Can you help me?”
You can make a lot of money doing this kind of work, right? That’s what I thought. But I had my doubts.
Months before this unexpected phone call, I did a lot of leg work to try and land proposal writing gigs and government contract work. And nothing happened.
I navigated clunky government websites and studied the jargon. I registered my writing business on sites like the System for Award Management and FedBizOpps where you can find contracts. I tried to land big contracts, then smaller ones without success.
It seemed like a lost cause. And then this prospect found me on one of those government sites for contractors.
I bid $12,000 for the work, and the client accepted. Here’s what the proposal writing process looked like:
Ever wonder what smart freelancers are doing when it comes to writing for money?
I did. I thought about it a lot when I was working in retail.
You know, minimum wage, run the cashier, stock shelves, talk to customers. Same shift, different day.
When I finally decided to quit, I thought I had freelancing figured out.
But it didn’t take long to realize I couldn’t keep going without good pay from writing for money to cover my bills.
I expected an immediate, steady income. I’d heard some really great stories about successful writers and thought I could be one of them.
So imagine my surprise when the new clients I desperately needed didn’t magically appear at my door with handfuls of cash.
It was frustrating. And I knew I had to do something about it if I wanted to stick with freelancing.