Blog Archives

Direct Mail is Not Dead: How One Writer Landed a $5,000 Contract

Direct mail strategies to land freelance clients. Makealivingwriting.com

No one uses direct mail to market anymore. Email marketing is the way to go, right?

I don’t think so. When I was working my day job in the marketing department of a credit union, I wrote a fair number of direct mail pieces to sell financial products to current potential members. Since going freelance, I realized I kind of missed writing those letters.

Email marketing is ubiquitous these days, so sending a direct mail pitch sets you apart.

And, when it’s not a bill, people like getting mail. Direct mail gets opened more often than email. People spend much more time reading a mail piece. And even millennials say direct mail influences their purchases.

So I decided to put my old-school direct mail marketing skills back to work and create my own campaign to find freelance writing clients. And it worked amazingly well.

Here’s how I did it:

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How Self-Publishing Authors Can Sell More Books with Amazon Ads

Sell more books with Amazon ads. Makealivingwriting.com

You’ve written a book, but it’s not selling like you had hoped. And you wonder, “Maybe some Amazon ads would help.”

Or maybe you’ve thought about writing a book but are afraid it will flop.

Don’t worry. You’re not alone. Every self-publishing author faces those fears at some point in their career.

Thankfully, there’s a platform that can make sure your book gets in front of exactly the right people.

You can place Amazon ads to promote your book using Amazon Marketing Services (AMS). And it doesn’t matter if your book is new or old. You can use Amazon ads to sell your book when you want and where you won’t on Amazon’s own platform.

And contrary to popular belief, you don’t need loads of time or a huge marketing budget for Amazon ads. You don’t have to be super techy or be a marketing guru. You don’t even have to be enrolled in Amazon’s Kindle publishing platform for authors anymore.

In fact, you can set up a long-term Amazon ad campaign using Amazon Marketing Services in less than 15 minutes and spend less than $10 per month.

Want to learn how to do this? Here’s what you need to know to make the most of Amazon ads to sell more books.

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Content Mills: 10 Posts Reveal The Truth About Pay

The Truth About Chasing Content Mill Gigs. Makealivingwriting.com

If you’re new to freelancing, content mills can practically sound dreamy.

Pick your favorite gigs. Work when you want. Get paid like a rockstar.

Ahem…That’s not exactly what happens if you bank your freelance writing career on working for content mills.

On most platforms, you’ll find thousands, of writers scurrying around competing for writing jobs in a race to the bottom for low rates and a soul-sucking existence.

Can you earn pro rates at a content mill? It’s possible. But you’ll need to know where to look.

If you want the truth about how much content mills really pay, save yourself some time on the hamster wheel.

These 10 blog posts will give you an inside look at what it’s like to write for content mills, how they operate, and how much you can expect to earn.

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LinkedIn ProFinder for Freelancers: Will It Help You Find Clients?

Can LinkedIn ProFinder Help You Find Freelance Work? Makealivingwriting.com

When you’re trying to book yourself solid, marketing to get more leads should be your priority. Ever heard of LinkedIn ProFinder?

It’s a tool you can use with your LinkedIn profile to get leads, bid on projects, and potentially land long-term clients.

Sounds good, right? After all, LinkedIn has 433 million users. And it’s a social media platform that’s defined itself as a place for business professionals.

LinkedIn ProFinder launched in 2015 as way to help users find talent and land freelance work. Over the last two years, it’s been widely used by business professionals in many industries. And it’s also gone through a series of changes. Now you’re probably wondering…

Does LinkedIn ProFinder work?

Let’s state the obvious, first. LinkedIn ProFinder is one of many marketing strategies you can use to find clients.

Letters of introduction, query letters, in-person networking, social media marketing, and even cold calling, for example, still work.

If you want to move up, earn more, and make a full-time living as a freelancer, you’ll need to spend a chunk of time marketing consistently.

Want to know if LinkedIn ProFinder can help you land more freelance clients? Here’s what you need to know:

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How to Ask for a Raise: Two Emails That Got Results

How to ask for a raise: A guide for freelance writers. Makealivingwriting.com

When I became a professional writer 5 years ago, I had no idea what I should charge. I had an inkling that I needed to raise my rates, but how?

Then I joined Freelance Writers Den. I hadn’t been a member for a week before I realized that I was vastly under-charging. That was easy enough to fix for new clients – I would start quoting appropriately for new work.

But how could I apply what I’d learned about rates to existing clients who were paying me $45-$55/hour for ongoing work of varying types–emails, websites from scratch, blogs, newsletters and more?

I felt especially resentful of my $45 per hour client. I knew I needed to ask for more money, but I didn’t know how to ask for a raise.

Every time I tried to imagine how this conversation would go, it became an ultimatum, which I knew I wanted to avoid.

Then, I searched around the Den and found three key pieces of inspiration that enabled me to craft emails that got me the raises I wanted. Here’s what I did:

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Copywriting Skills: The 4 Principles That Will Accelerate Your Income

Master copywriting skills to accelerate your income. Makealivingwriting.com

Have you thought about improving your copywriting skills?

You probably should. Why?

I hear this lament from writers all the time: “How can I make a good living when fees for articles and blog posts keep dropping?”

My response: “If your copywriting skills are identical to thousands of other writers—many of whom willingly work for peanuts—why do clients have to pay more?”

The answer is….they don’t, and they won’t.

Fortunately, that doesn’t mean you have to settle for cheap clients.

Master essential copywriting skills

To boost your writing income, you need to offer something different than the next writer. You need to find a way to stand out. (It’s true for a professional in any field looking for a way to move up and earn more.)

You need the kind of copywriting skills that will help a client build an audience, generate revenue, and keep people engaged.

Do you need an advanced degree in psychology or human behavior to know how to write copy that gets results? No.

You just need to master four principles of copywriting to stand out. And when you do, these copywriting skills will accelerate your income.

Here’s what you need to know:

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