Most bloggers write about whatever’s on their minds that day. If you’ve tried that, you’ve probably noticed it isn’t very effective in growing your blog audience.
To build your blog into a serious business (or just a great writing sample for getting freelance gigs), you’ll need to change your approach.
It’s also essential to know the popular post types if you’re blogging for paying clients and want the project to be successful, so that they keep paying you to blog for them. More and more clients want to at least partly base pay on traffic, so better results will grow your writing income. And of course, more readers on your blog gives you more chance to get hired or to sell readers your products.
Below are a compendium of my most successful types of blog posts that grab attention and get you more readers, shares, and comments. This list combines the most popular post types I’ve used on this blog, and the types that I’ve used to drive a total of 2 million pageviews on my Forbes blog, posting only 3-4 times per month, over the past 2 years. I’ve also thrown in a few great formats I haven’t used yet as well (but hope to soon!).