You’ve written a book, but it’s not selling like you had hoped. And you wonder, “Maybe some Amazon ads would help.”
Or maybe you’ve thought about writing a book but are afraid it will flop.
Don’t worry. You’re not alone. Every self-publishing author faces those fears at some point in their career.
Thankfully, there’s a platform that can make sure your book gets in front of exactly the right people.
You can place Amazon ads to promote your book using Amazon Marketing Services (AMS). And it doesn’t matter if your book is new or old. You can use Amazon ads to sell your book when you want and where you won’t on Amazon’s own platform.
And contrary to popular belief, you don’t need loads of time or a huge marketing budget for Amazon ads. You don’t have to be super techy or be a marketing guru. You don’t even have to be enrolled in Amazon’s Kindle publishing platform for authors anymore.
In fact, you can set up a long-term Amazon ad campaign using Amazon Marketing Services in less than 15 minutes and spend less than $10 per month.
Want to learn how to do this? Here’s what you need to know to make the most of Amazon ads to sell more books.
It feels like yesterday that I was self-publishing my very first e-book, Make a Living Writing: The 21st Century Guide. That one did so well that it’s no longer available (cough).
But I lived and learned, and created better e-books. As I prepped to release my latest, Small Blog, Big Income: Advanced Ninja Tricks for Profitable Blogging, I realized I now have TEN e-books available for sale, counting my free e-book for subscribers.
I’ve learned a ton along the way, so I thought I’d save others some time and unpack it all.
I’ve made over $30,000 selling e-books over the past 6 years, without a lot of effort (I added it up when I was writing this e-book, because I was curious!). So it can add up to a substantial chunk of change, over time.
What helps me earn well from each e-book I release these days? Here are my hard-won tips for self-publishing success:
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Do you have a book idea, but aren’t sure whether or not it would succeed in today’s market?
Undecided whether or not that book would be worth all your time and money?
You’re not alone. Many authors ask this very question. With Amazon becoming more crowded, some believe that you have to be famous or have a following before succeeding in self-publishing.
But this isn’t true.
No longer do you have to blindly guess at whether or not a book will do well on Amazon. It turns out, there are vital numbers, analytics, and even some tools that will help any author figure these things out before they decide to write a book.
I like to call this process “Book Idea Validation.”
Book idea validation, a/k/a book market research, doesn’t guarantee sales and success – I’m not talking about a silver bullet. However, it does give you a better understanding of the book market before you dive in.
So, if you’d like to know a little more about your potential book market, and find ways to give your book a better chance to succeed, then read on.
I found out an interesting fact this past weekend: Amazon is ringing up close to $6 million in e-book sales every DAY.
It’s no wonder nearly every freelance writer I meet is either thinking about writing and launching an e-book, or has already published one.
My question to all of you e-book writers is: Why? What’s your goal?
Getting clarity on that is key to making your e-book journey a success.
Writers publish e-books for many reasons. For many of us, e-books are what marketers call a ‘tripwire’ product. It exists not to earn money so much as to start readers opening their wallets.
Then, you sell them the more lucrative and profitable thing later on. This is the kingdom of the 99-cent e-book.
Other authors are giving away their e-book free, in hopes of gaining ‘bestseller list’ credentials, and using that authority to get more speaking engagements or coaching students. Still others publish simply to say they’ve done it.
Then, there’s the big dream of many writers: