Ever thought about self-publishing a book? With all the tools available now, it’s relatively easy to do. It might not be your ticket to fame and fortune, but self-publishing can be a great way to help you get more freelance clients.
I’ve been a freelance writer since 2007. When I transitioned to ghostwriting in 2014, I quickly learned that I needed a better marketing strategy. The problem with ghostwriting is that you can’t exactly tell anyone what you have written. This is especially true when you sign a non-disclosure agreement.
Has a prospect ever asked you for writing samples, but you don’t have anything in your portfolio to show off your skills?
That’s what happened to me. When a potential client would ask if I’d ever written a book, for example, my answer would be, “Yes, but I can’t tell you what I’ve written.”
Not exactly the response to turn a prospect into a client. That’s when I started to think about self-publishing. I decided to write books of my own, under my own name, simply to have something to show to help me find more clients.
Here’s the self-publishing strategy I developed to land more freelance work: