Recently, one of my freelance writing clients told me they’d be cutting my workload — which meant less income for me.
I decided to get proactive and do a week of cold pitching to seek new freelance writing jobs. Before this, I’d gotten all my clients from job boards or referrals.
I know what you might be feeling right now — cold outreach? Yikes!
But, if you shift your mindset and just start doing it, it’s not nearly as scary as it seems. And the results might just surprise you.
Here’s how I got started, got great results in just 7 days — and how you can, too.
I wrote articles, networked, and emailed prospects for years, targeting small to medium-sized businesses.
I was no stranger to marketing to find freelance clients.
Then my business coach matter-of-factly said this to me:
“Let’s get you started making cold calls.”
I never considered making live phone calls as a freelance marketing strategy. Cold calling terrified me.
My coach helped me bust through my marketing fears and become more productive.
With practice and a good script, I was able to reach out to four to five times the prospects I was connecting to before, in the same amount of time. And the results were stellar.
Here’s how I did it:
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