copywriter

Copywriting Skills: The 4 Principles That Will Accelerate Your Income

Master copywriting skills to accelerate your income. Makealivingwriting.com

Have you thought about improving your copywriting skills?

You probably should. Why?

I hear this lament from writers all the time: “How can I make a good living when fees for articles and blog posts keep dropping?”

My response: “If your copywriting skills are identical to thousands of other writers—many of whom willingly work for peanuts—why do clients have to pay more?”

The answer is….they don’t, and they won’t.

Fortunately, that doesn’t mean you have to settle for cheap clients.

Master essential copywriting skills

To boost your writing income, you need to offer something different than the next writer. You need to find a way to stand out. (It’s true for a professional in any field looking for a way to move up and earn more.)

You need the kind of copywriting skills that will help a client build an audience, generate revenue, and keep people engaged.

Do you need an advanced degree in psychology or human behavior to know how to write copy that gets results? No.

You just need to master four principles of copywriting to stand out. And when you do, these copywriting skills will accelerate your income.

Here’s what you need to know:

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Business Writers: Did You Destroy Your Craft and ‘Sell Out’?

Business Writers: Did You Destroy Your Craft and 'Sell Out'?. Makealivingwriting.com

There are a lot of opinions out there about what freelance writers do. One of the big ones I’ve heard lately is that business writers are selling their soul and writing crap just to fill their bank accounts.

In other words, we’re not ‘real writers’ like novelists. Business writers are just paid copywriting hacks.

Writing for businesses also ruins our writing chops for any ‘meaningful’ personal writing we aspire to, such as poetry, essays, or novel writing.

I used to think like this. For many years, I was a reporter who thought advertising writers were part of the Dark Side of the Force.

By contrast, I was finding facts, revealing truths, enlightening readers with vital news and information they needed. Good stuff!

Then I happened into my first business writing gig, ghosting blog posts for a startup’s CEO, and decided to give it a try. Suddenly, I remembered how my first career as a songwriter went wrong, all because of a similar misconception I had about ‘selling out.’

Here’s what happened…

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What’s Your Best Piece of Advice for Freelance Writers?

Tell me your best piece of advice for freelance writers. I’ll put the best ones into a post and give all the contributors a free month in The Freelance Writers Den.

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How to Tell a Writing Client Their Ideas Suck

Sometimes, you find a copywriting client, and it’s like a dream. They love you! You love them! You create awesome copy together…until one day, it all goes wrong. This happened to me recently. I found myself in a situation where

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Why I Hired a Writing Mentor — Part 1: I Wanna Quit My Day Job

Here’s the story of why I hired Carol Tice to be my writing-business mentor:
I need a job that’s flexible and can also pull down a solid income.

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