copywriting

The Unusual Business Writing Niche That Pays $500 an Hour

Earn more in this unusual business writing niche. Makealivingwriting.com

My freelance career was off to a dismal start. It was nothing but low-paying gigs, flaky clients, and race-to-the-bottom bidding on content mill sites. Then I discovered an unusual business writing niche that changed everything.

Two small business start-up clients asked me to write content designed to attract investors to help fund their business ideas.

But these entrepreneurs weren’t looking for angel investors with millions of dollars. They were going to get funding in a different way. And they needed someone who could blend copywriting and business writing to ramp up.

It didn’t take long to discover that I liked this unusual business writing niche. Write copy to promote a business idea, help entrepreneurs, and see an idea turn into a physical product or service.

And the pay? It’s been two years since I discovered this unusual business writing niche. It took a little work to understand it, but now I regularly earn $500 per hour.

Curious? I’ve carved out a niche writing crowdfunding campaigns. And so can you. Here’s what you need to know.

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3 Keen Copywriting Tips to Create Better Content

3 Keen Copywriting Tips to Create Better Content. Makealivingwriting.com.

If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering.

Mum, dad… please look away now.

I’m afraid that my expensive university education and a degree in English didn’t prepare me to write words that sell.

When I finished school in 2001, I was lucky enough to land a copywriting job at a huge media company. And to be perfectly honest, I thought that I’d find the job pretty straightforward.

But it wasn’t. Making the transition from writing academic papers to crafting commercial copy was really hard.

The truth: I used to be quite a horrible copywriter. And I don’t mind admitting it now.

I had to learn to write differently. I studied pro writers, copywriting tips, and the best ad copy. I tested and evaluated copywriting strategies to see what worked and what didn’t. I learned how to write words that sell.

And I’m keen on helping others make a living writing. These three copywriting tips will help you create better content:

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Business Writers: Did You Destroy Your Craft and ‘Sell Out’?

Business Writers: Did You Destroy Your Craft and 'Sell Out'?. Makealivingwriting.com

There are a lot of opinions out there about what freelance writers do. One of the big ones I’ve heard lately is that business writers are selling their soul and writing crap just to fill their bank accounts.

In other words, we’re not ‘real writers’ like novelists. Business writers are just paid copywriting hacks.

Writing for businesses also ruins our writing chops for any ‘meaningful’ personal writing we aspire to, such as poetry, essays, or novel writing.

I used to think like this. For many years, I was a reporter who thought advertising writers were part of the Dark Side of the Force.

By contrast, I was finding facts, revealing truths, enlightening readers with vital news and information they needed. Good stuff!

Then I happened into my first business writing gig, ghosting blog posts for a startup’s CEO, and decided to give it a try. Suddenly, I remembered how my first career as a songwriter went wrong, all because of a similar misconception I had about ‘selling out.’

Here’s what happened…

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Transform Your Freelance Marketing: 5 Things You’re Probably Getting Wrong

Transform your Freelance Marketing

Every week, I meet writers who are taking their first plunge into freelance marketing. Maybe they’ve grown tired of applying for UpWork gigs they don’t get, scanning Craigslist ads for hours, or of getting $10 a post from a content mill.

To me, this is an exciting moment, when writers realize they’re in business — and running a business means you do proactive marketing. Passively trolling online ads that are each going to get 1,000 responses isn’t your ticket to high earnings.

This is all good, but often, when you first start active marketing, it can be discouraging. Early results may not be stellar. There’s a decent bit to know to win at pitching your writing services.

While some writers make phone calls or do in-person networking, the majority send marketing or pitch emails. For publications, we send queries.

And most of these pitches don’t get results. Why? Here are my top five probable reasons freelance marketing is ineffective, based on my experience reviewing hundreds of pitch letters over the years:

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Exciting News for Freelance Writers: Email Copywriting is Hard

Good news for freelance writers: Email copyrighting is HARD. Makealivingwriting.com

You probably write emails every day. But emails that make sales? That’s not so easy — and that’s good news for freelance writers looking for lucrative writing opportunities.

In a recent interview for the Litmus.com blog, Ann Handley (bestselling author of Everybody Writes), spoke about how hard is it to write an email.

In fact, it’s one of the most difficult tasks in marketing.

I couldn’t agree more.

In my experience, companies struggle every day to craft effective emails that engage their audiences, generate leads, and bring in the business.

To them, success is just a click away. But so is failure.

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How One Writer Used Smart Outsourcing to Earn 30% More

Freelance writer uses a contractor

A few years ago I made a shocking discovery.

I took a long, hard look at how I was using my time — and I was thoroughly ashamed.

This was the breakdown:

  • Market research on prospective clients: 20%
  • Marketing to prospects (cold-calls, emails, social media, blogging, website): 20%
  • Project research: 40%
  • Writing: 20%

Notice anything amazing about this?

I only spent 20% of my time doing the thing I loved best…the thing I was supposed to be making money from: WRITING. I spent the other 80% preparing to make money (i.e. research and marketing).

Of course, without marketing and research we couldn’t write great copy or get high-paying clients.

But think about this: Your writing is the only thing of any real value, in terms of income generated.

That simple thought led me to a really big idea. An idea that boosted my income by $24,000 a year.

Here’s how it works…

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