Blog Archives

Marketing 101 for Freelance Writers #21: Avoid Overwhelm and Hit Your Target

Today, I want to talk about one of the biggest problems afflicting freelance writers. I’ve imparted a boatload of marketing ideas in the course of this marketing-basics series. But there may still be a problem. Have you started implementing these

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Marketing 101 for Freelance Writers #20: Are You Missing This Key Ingredient?

If you’ve been following along in this marketing series, you know that we have covered a lot of ground. We talked networking, cold calling, and warm emailing. We went over query letters, partnering, referrals, social media marketing…you name it. Maybe

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Marketing 101 for Freelance Writers #19: The Amazing Strategy No One is Using

Writers are always asking me if I can tell them the one, best way to market their writing. More exactly, you’d like to know the one, easiest, low-cost, and most effective way to market your writing. Unfortunately, I can’t. It’s

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Marketing 101 for Freelance Writers #18: How to Get Clients the Lazy Way

If you’ve been following along in this marketing series, you may be feeling a bit overwhelmed at this point. I know I’ve laid out a lot of different strategies for marketing your writing. I can hear you asking: Isn’t there

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Marketing 101 for Freelance Writers #17: How to Earn More Just From Schmoozing

In last week’s installment of Marketing 101, we learned that the most effective way to do nearly any form of marketing is to get a personal introduction to the editor or marketing manager you want to hire you. Do you

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Marketing 101 for Freelance Writers #16: How to Get Prospects Warmed Up

One writer recently asked me about how to reach out to trade publications and companies. Unlike magazines, where you pitch a story idea in a query letter, it’s hard to know what sorts of articles this other kind of prospect

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