Need to find prospects that can turn into well-paying clients? Don’t we all. But too often, writers hit all the wrong places hoping to land a gig. You’re not likely to find good clients on job boards, content mills, Craigslist, and bidding sites. But that doesn’t mean they’re not out there.
In fact, if you use the right strategy, you can tap into a massive list of potential prospects in your niche using LinkedIn Premium. (Is LinkedIn Premium worth it? I’ll explain.) But I didn’t know that when I got serious about freelancing. I used to troll job boards and send LOIs to people I wasn’t always sure were the decision makers. I had some success with this approach. But I struggled to find the right clients. Sound familiar?
I needed a better way to zero-in on my niche (FinTech), find the right people to pitch and land better-paying clients. But how? I stumbled across the answer when I signed up for Lynda.com. And by chance, I scored a one-year subscription to LinkedIn Premium along with it (LinkedIn Premium now costs $29.99 to $79.99 a month).
I had heard plenty of buzz about LinkedIn Premium. But I was on the fence. I had the same question as a lot of freelancers, is LinkedIn Premium worth it? With a free subscription, I decided to jump in and see what I could do with it to grow my freelancing business. It didn’t take long to get results. I found a $1/word client and developed a strategy to use LinkedIn to move up and earn more. Here’s how I did it: