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Freelance Marketing: 40 Ways to Get More Writing Gigs

40 ways to market your writing. Makealivingwriting.com

If your client work has all but dried up, or you’re trying to jump start your writing career, take a look at your freelance marketing efforts.

Maybe you’re not doing enough marketing. That’s the elephant in the room for many of the freelance writers I’ve coached over the years.

Or maybe the marketing you are doing isn’t working. Then what?

Don’t get caught in shiny-objects syndrome, jumping  from one strategy to the next.

Instead, be more strategic about how you market your writing. New ways to reach clients keep emerging, so keep an open mind.

Take a look at this list of 40 ways to market your writing we developed with the help of veteran freelancer Anne Wayman.

Then get to work. The more freelance marketing you do, the more likely you’re going to move up and earn more.

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Direct Mail is Not Dead: How One Writer Landed a $5,000 Contract

Direct mail strategies to land freelance clients. Makealivingwriting.com

No one uses direct mail to market anymore. Email marketing is the way to go, right?

I don’t think so. When I was working my day job in the marketing department of a credit union, I wrote a fair number of direct mail pieces to sell financial products to current potential members. Since going freelance, I realized I kind of missed writing those letters.

Email marketing is ubiquitous these days, so sending a direct mail pitch sets you apart.

And, when it’s not a bill, people like getting mail. Direct mail gets opened more often than email. People spend much more time reading a mail piece. And even millennials say direct mail influences their purchases.

So I decided to put my old-school direct mail marketing skills back to work and create my own campaign to find freelance writing clients. And it worked amazingly well.

Here’s how I did it:

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LinkedIn ProFinder for Freelancers: Will It Help You Find Clients?

Can LinkedIn ProFinder Help You Find Freelance Work? Makealivingwriting.com

When you’re trying to book yourself solid, marketing to get more leads should be your priority. Ever heard of LinkedIn ProFinder?

It’s a tool you can use with your LinkedIn profile to get leads, bid on projects, and potentially land long-term clients.

Sounds good, right? After all, LinkedIn has 433 million users. And it’s a social media platform that’s defined itself as a place for business professionals.

LinkedIn ProFinder launched in 2015 as way to help users find talent and land freelance work. Over the last two years, it’s been widely used by business professionals in many industries. And it’s also gone through a series of changes. Now you’re probably wondering…

Does LinkedIn ProFinder work?

Let’s state the obvious, first. LinkedIn ProFinder is one of many marketing strategies you can use to find clients.

Letters of introduction, query letters, in-person networking, social media marketing, and even cold calling, for example, still work.

If you want to move up, earn more, and make a full-time living as a freelancer, you’ll need to spend a chunk of time marketing consistently.

Want to know if LinkedIn ProFinder can help you land more freelance clients? Here’s what you need to know:

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30 Free In-Person Networking Opportunities For Freelance Writers

In-person networking opportunities for freelancers. Makealivingwriting.com

Are you taking advantage of in-person networking opportunities to find freelance writing clients?

When I wrapped up a phone call with an agency that hires freelancers writers for Nike, Adidas, Columbia Sportswear, and other Portland-based sports and athletic companies, I got an invite to a meet-and-greet with people from these companies.

The after-hours meeting fit my schedule, so I decided to go and see if networking opportunities like this could help me find more prospects and clients.

If you’re already thinking about your introverted tendencies that tell you to avoid in-person networking opportunities like this, take some advice from Linda Formichelli. Punch fear in the face and do it anyway.

You don’t have to be an extrovert, gifted sales pro or marketer, to benefit from in-person networking opportunities that can connect you with potential prospects and clients.

I’m an introvert. But I still I walked away from this networking meeting with some new contacts, and scored a few referrals from the effort since attending.

And that got me thinking about the many free in-person networking opportunities available for freelance writers.

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Is LinkedIn Premium Worth It? Why It’s One Freelance Writer’s Success Strategy

Is LinkedIn Premium worth it? Why it's one freelance writer's success strategy. Makealivingwriting.com

Need to find prospects that can turn into well-paying clients? Don’t we all. But too often, writers hit all the wrong places hoping to land a gig. You’re not likely to find good clients on job boards, content mills, Craigslist, and bidding sites. But that doesn’t mean they’re not out there.

In fact, if you use the right strategy, you can tap into a massive list of potential prospects in your niche using LinkedIn Premium. (Is LinkedIn Premium worth it? I’ll explain.) But I didn’t know that when I got serious about freelancing. I used to troll job boards and send LOIs to people I wasn’t always sure were the decision makers. I had some success with this approach. But I struggled to find the right clients. Sound familiar?

I needed a better way to zero-in on my niche (FinTech), find the right people to pitch and land better-paying clients. But how? I stumbled across the answer when I signed up for Lynda.com. And by chance, I scored a one-year subscription to LinkedIn Premium along with it (LinkedIn Premium now costs $29.99 to $79.99 a month).

I had heard plenty of buzz about LinkedIn Premium. But I was on the fence. I had the same question as a lot of freelancers, is LinkedIn Premium worth it? With a free subscription, I decided to jump in and see what I could do with it to grow my freelancing business. It didn’t take long to get results. I found a $1/word client and developed a strategy to use LinkedIn to move up and earn more. Here’s how I did it:

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6 Basic Steps to Score Your First Freelance Writing Gig

6 steps to score your first freelance writing clients. Makealivingwriting.com

The biggest problem I faced as a new freelance writer was wondering when I’d ever feel ready to make the leap to marketing myself effectively, and getting that first freelance writing gig.

I took me some time to realize that I’d never feel 100 percent ready. But if I wanted to make real progress, I’d have to start taking consistent action to find that first client.

Sometimes we just need a shot of inspiration to send us down the right path, and mine came from Bamidele Onibalusi’s recent Earn Your First $1000 as a Freelance Writer challenge.

My strategy and email template are adapted from his articles, and used here with his permission.

Here’s what I did:

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