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3 Content Marketing Tips to Level Up Your Freelance Income

3 Content Marketing Tips to Level Up Your Freelance Income. Makealivingwriting.com

Many freelance writers find themselves in a tough bind. Even the good writers.

No matter how great your writing is, you aren’t making enough money. You write too many words for far too little money. You spend way too much time looking for the wrong gigs. It feels like you’re running in circles, going nowhere.

Does this sound familiar to you, dear reader?

Here’s a secret I want to let you in on:You’ll land higher paid gigs by providing more than just quality writing. By understanding that the value you’re providing matters, and the solution isn’t necessarily more words.

The solution to getting paid more is to give your clients more of what they want: more traffic, links, leads, and ultimately sales. And you can do that when you apply content marketing strategies to running your freelancing business.

I know, because my first seven blogs never made a dime. But things have changed with my latest blog, The Storyteller Marketer, because I started using three key content marketing strategies to grow my business. Now I command rates 15 to 20 times higher than a lot of other writers.

Not only that, I began to connect with New York Times-bestselling authors, TED speakers, and the who’s who of marketing. All by changing my perspective to think like a content marketer instead of ‘just a writer.’

What changed? Here are the three things I did to help me take my freelancing business to the next level:

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Is This Insidious Affliction Shrinking Your Freelance Writing Income?

Multitasking freelance writer

When you start out as a freelance writer, there’s a lot to learn. I know when I got back into freelance writing in 2005, I subscribed to dozens of email newsletters and spent hours every day, reading, watching videos, and attending live events.

But learning how to be a successful freelance writer is a bottomless pit. There’s always more you *could* know that *might* help your freelance writing career.

And often, new writers fall into this pit, and forget to get any clients. They get a creeping learning addiction that stops them from moving forward.

I see these writers leaving loads of comments on the Freelance Writers Den forums, or on LinkedIn’s writer forums, or commenting on every single blog post on popular blogs.

They ask arcane questions like these:

Should I create a mirror site to protect my writer website in case it’s hacked?

What’s the best SEO keyword tool?

Should I do marketing on autopilot with email autoresponders?

What are the best apps for coordinating writing projects with clients?

A year later, these writers sometimes quietly confide to me that they’re flat broke and had to take a day job. They were so busy learning everything about how to be a succcessful, 21st Century freelance writer, they fell victim to analysis-paralysis — and forgot that the top priority is getting clients and generating freelance writing income!

How can you focus, learn what’s essential, and move forward to earn as a freelance writer? Here are my tips:

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Answers to the 7 Questions New Freelance Writers Ask Most

Do you ever feel like freelance writing is some sort of secret club, where everyone speaks a private language you don’t understand? Feel baffled about the basics of how it all works? Sometimes when I’m writing about the freelance-writing game,

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How to Attract Quality Freelance Writing Clients With Your Blog

By Bamidele Onibalusi Having a blog can be the smartest decision you can make as a writer — not only because it shows potential clients a live sample of your writing, but also because it can be a client magnet.

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40 Simple Writing Tweaks for Better Blog Posts

During the blog-review day last week, I talked a lot about site usability and ways to make your site more visually inviting and easy to use. But the writing itself is the core of it all, the reason people come

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How to Get the Most Lucrative Writing Clients, Part II: 5 Ways to Connect

Last week, I discussed how to identify really great-paying clients. Now that we know the shape of the elephant, let’s discuss how to locate and bag that big game. Here are some of the techniques I’ve used in the past

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