social media marketing

LinkedIn Profile Mastery for Freelancers: 10 Steps to Get You Hired

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Are you getting great freelance writing clients weekly from your LinkedIn profile? If not, this post is for you.

Most LinkedIn profiles do a poor job of attracting quality prospects. Also, LinkedIn recently changed its layout, which has made the whole job of creating an effective profile a bit trickier.

Why should you care about your LinkedIn profile? Well, because LinkedIn is only the Internet’s best search engine that 500 million users, including loads of major corporations, use every day to find freelancers.

If you don’t believe you can get found in the sea of LinkedIn profiles, let me just say I’ve been hired by no less than three Fortune 500 companies via my LinkedIn profile. This. Is. Real.

Inbound leads from LinkedIn are often terrific, and not just for me. I’ve coached scores of writers through this, and once you fix up your profile, the results can be pretty amazing.

Also, you’d love to get inbound leads and not have to do proactive marketing, right?

I found myself giving the same LinkedIn profile tips over and over in coaching sessions lately, so I thought I’d write it all down so more writers can benefit.

There are some basic things to know that will help you find good clients on LinkedIn. Let’s go element-by-element through the LinkedIn profile format, and I’ll give you a tour of how to make each facet of your profile show you off to best advantage:

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Freelance Writing Forecast: Ride These Epic Trends in 2017

Freelance writing forecast: Ride these epic trends in 2017. Makealivingwriting.com

Last year, I got out my crystal ball and created a freelance writing forecast that identified 12 hot writing niches for the past year. (You can check and see how I did.)

That post was one of the most useful posts of the year, judging from the traffic it got, so I’ve decided to do a new forecast for 2017.

But this time, rather than good-paying types of writing, I’m calling out the hot trends you should know about to earn well in the coming year.

How you take advantage of these trends and freelance writing forecast will depend on the kinds of writing you like to do and types of clients you serve. These are top-level trends that will affect all of us, whether you’re into blogging, magazine writing, or copywriting.

I’ve included action items that explain how to take advantage of each of these trends in the coming year.

The freelance writing forecast looks bright

The short version: I’ve never been more excited about the opportunities for freelance writers than I am right now.

Ready? Let’s look at the seven biggest trends coming down the pike:

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How One Freelance Writer Found a $3,000 Gig — On Twitter

Landing a $3000 freelance writing gig... on Twitter. Makealivingwriting.com

I thought Twitter was dead. I had pretty much abandoned it for the bright colors and changing landscape of Instagram. I mean, Instagram pretty much has a built-in Snapchat feature and allows for way more than 140 characters. So what else do you need? Certainly not Twitter.

But then I was inspired by a post from a fellow freelancer to give it another shot. I went back and updated my Twitter profile. I made some specific changes to market myself as a freelance health and fitness writer. And I have to admit, I was a little skeptical that simply updating my Twitter profile would have any impact. Then it happened.

Two days after updating my Twitter profile, I received an email from a prospect (who found me on Twitter) about a $3,000 project writing about exercise. Boom! If you’re trying to grow your freelance writing business, making the most of Twitter is a smart strategy that can help give your marketing efforts a boost.

Want to tap into the power of Twitter to find more clients in your niche, book more work, and grow your business? Do it right, and it’s a form of social media marketing that can help you grow your business. Follow this step-by-step process to turn your Twitter account into an inbound marketing machine.

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How to Boost Your Freelance Writing Career With Live Tweeting

How to Boost Your Freelance Writing Career With Live Tweeting. Makealivingwriting.com

Ever heard of live-tweeting on Twitter?

It’s a way to provide real time coverage and commentary during a live event (conference, TV show, game, etc.) in 140 characters or less using the social media platform Twitter.

And it’s not just for politicians, celebrities, or play-by-play game coverage. You can use this social media platform to boost your freelance business the next time you attend a writer’s conference or other event.

Live-tweeting on Twitter can help position you as an authority and break the ice at a live event, even if you’re an introvert. Once other attendees see your photo in the conference feed, many times they’ll introduce themselves between sessions and thank you for sharing their tweets.

Plus, you can gain followers from people who check the feed from home. These are people who couldn’t attend the conference or event but want to know what’s happening. Many times these people will become some of your most appreciative followers.

Live-tweeting is also a useful skill that you could offer clients, and one of several strategies you can use to monetize conferences. Posting social media updates from a live event for a client is one of those strategies. Even if you aren’t getting paid by a client, I’d encourage you to live-tweet events from your own Twitter feed to build your personal brand.

Want to learn how to use live-tweeting to connect with more people, generate leads, and give your freelance career a boost? Follow these six steps for live-tweeting at a conference or event:

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More Blog Traffic With Pinterest: Inside One Writer’s 161% Jump

Get more blog traffic with Pinterest. Makealivingwriting.com

I remember the first time I heard of Pinterest. It was four years ago. I was having coffee with a friend. She couldn’t stop talking about how to get more blog traffic from Pinterest.

Her enthusiasm for Pinterest was infectious. When I got home that day, I created an account and started pinning away.

Want to know how to use Pinterest to grow your business?

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Twitter Marketing for Freelancers: A Simple Strategy That Gets Big Results

The Twitter Marketing Trick That Got a 35% Response. Makealivingwriting.com

If you love spending hours pitching prospects who never respond and look forward to all the legwork, this post probably isn’t for you.

But if you’re like me, you secretly hope your marketing efforts could be simple, painless, and effective.

While it definitely takes hard work, consistency, and perseverance to build a freelance writing business, sometimes you can find a sweet spot that works brilliantly and is surprisingly easy.

I recently found a marketing method that’s getting great results for me. It uses Twitter, direct messaging, and a simple “ask.”

This Twitter marketing approach produced the best results I’ve had since I started my freelance business — netting over a 35 percent response rate.

Here’s how you can get these results, too:

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