Are you getting great freelance writing clients weekly from your LinkedIn profile? If not, this post is for you.
Most LinkedIn profiles do a poor job of attracting quality prospects. Also, LinkedIn recently changed its layout, which has made the whole job of creating an effective profile a bit trickier.
Why should you care about your LinkedIn profile? Well, because LinkedIn is only the Internet’s best search engine that 500 million users, including loads of major corporations, use every day to find freelancers.
If you don’t believe you can get found in the sea of LinkedIn profiles, let me just say I’ve been hired by no less than three Fortune 500 companies via my LinkedIn profile. This. Is. Real.
Inbound leads from LinkedIn are often terrific, and not just for me. I’ve coached scores of writers through this, and once you fix up your profile, the results can be pretty amazing.
Also, you’d love to get inbound leads and not have to do proactive marketing, right?
I found myself giving the same LinkedIn profile tips over and over in coaching sessions lately, so I thought I’d write it all down so more writers can benefit.
There are some basic things to know that will help you find good clients on LinkedIn. Let’s go element-by-element through the LinkedIn profile format, and I’ll give you a tour of how to make each facet of your profile show you off to best advantage: