5 Unusual Places to Find Great Story Ideas
Carol Tice | 46 Comments

Child flies an idea kiteBy Sally Ashworth

You’ve got to keep the ideas rolling to make it as a freelance writer — it’s a skill as crucial as great writing.

But we all hit times when inspiration feels elusive and our idea bank could use a top-up.

If you recognize that frustrating feeling, turn super-sleuth and try hunting for query gems in these unusual places. You might just strike gold!


The book section of Amazon is a rich seam just waiting to be tapped.

Punch in a few key words such as parenting or child development, choose the department you want to search in and then opt to have the results arranged in date order. Presto! A ready-made list of story ideas and expert authors to interview.

I had a pitch commissioned recently by an education magazine after finding an interesting book on a new, fun method of teaching science to children.


Listening in on people’s conversations is a brilliant way of finding inspiration for your writing, and with Facebook you get to eavesdrop from the comfort of your sofa.

The other day one of my Facebook friends posted a status about how she’d just picked up 14 towels and six coffee cups off her teenage daughter’s bedroom floor.

Her amusing whine obviously struck a chord, because more than 30 people left comments. So how about querying a light-hearted piece on living with your teens’ bad habits?

Or check out what hot topics your friends are “liking.” If people are chatting about it online, chances are they’ll want to read your fantastic article about it, too!

Online forums

Pick a subject, however obscure, and you’ll find people chatting about it online.

And like Facebook, online forums are fabulous places to stop by and listen in.

Whether it’s a forum for hobbyists or a particular professional field, most are free to browse without having to sign up or pay.

What’s going on in the world of trout fishing? A quick Google search will turn up dozens of forums teeming with enthusiasts chatting about their hobby — giving you loads of free inspiration for new queries.

Desperate to break into your favorite parenting magazine? Every parenting topic you could ever think of is being debated online right now.  So find a forum and get listening!


With hundreds of thousands of listings, sometimes it’s hard to see the wood for the trees on eBay.

But a little targeted detective work can dig up some strong leads. Be creative.

How about checking out the “seller refurbished” furniture items for a piece on “upcycling” or looking at which games or electronic gadgets are attracting the most bids for a story on latest crazes?

I found out a doll I’d had since I was a kid was worth hundreds of dollars after a quick search on eBay — which led to a query on collecting antique toys.

Classified ads

Classified ad sections (either online or in print) are happy hunting grounds for story ideas.

An online ad site I looked at recently popped up with an index of things for sale, which included hedgehogs.

Hedgehogs! Really? Who’s buying them? Why? Are rescue centers seeing more of them as people realize they aren’t as cuddly as kittens? You get the idea.

Magazines’ classified ads are also useful because they paint a really clear picture of the publication’s readership. For example, if there are lots of ads for luxury products, your pitch on surviving the credit crisis might find a better home elsewhere.

So next time you find your idea supply drying up, give one of these places a go. They’re dripping with ideas just waiting to be turned into golden queries.

What is the strangest place you ever found a story idea? Tell us in the comments below.

Sally Ashworth is a freelance writer from the small but very cool English town of Hebden Bridge. Find her online portfolio at sallyashworth.co.uk.



46 comments on “5 Unusual Places to Find Great Story Ideas

  1. Lorraine Reguly on

    By listening to others comment on my blog, I have gotten many ideas for new blog posts!

    I’ve also learned to pay attention to the search terms used by people who Google decides to refer to my blog. When I keep seeing the same terms used, it’s time for a post on that topic!

    Checking Twitter trends is another source of inspiration…for some people.
    Lorraine Reguly recently posted…How to Add Images to Your SidebarMy Profile

    • Carol Tice on

      I’ve been trying to get better about checking my analytics phrases, and I recently did get it together to do a post on one of my commonly used search terms. Think it was “lucrative freelance writing jobs.” And as you might predict, the post did very well! That’s always a good technique.

  2. Jackson Anderson on

    Hey Sally!

    AWESOME post!

    I wish I had something great to contribute in regards to how I find ideas, I think the comments from your readers one has already been used many times over!

    Either way, these are unique and great tips!

    I know for myself one of my fears in regards to becoming a freelancer has been the worry about running out of ideas for my blog or not being able to come up with ideas for guest posts, paid articles etc and having to flunk out on a client!

    Thanks for the confidence from knowing other ways to come up with unique and great ideas!

    All the best!
    Jackson Anderson recently posted…Freelance Writing, Why It’s for Me and Probably You Too!My Profile

  3. Heather on

    I love this post! Great ideas in here, Sandy. Personally, I enjoy eavesdropping on the train while pretending to read. I almost always overhear something that drives me crazy, but then I can write about it. 🙂 I need to go downtown more often…


  4. Cinthia on

    Love these ideas, especially the Amazon tip. Myself, I also get a lot of ideas from Facebook and Twitter, though one of my friends wears a small tablet around his neck and jots down things people say throughout the day.
    Thanks for great prompts, Sally.
    Cinthia recently posted…Louisa May Alcott, I love youMy Profile

  5. Rebecca Klempner on

    These are all great ideas — both the ones Sally shared and the ones in the comments.

    One of my favorite pieces that I’ve written centers on a misadventure I had that was so funny (and embarrassing) that I told most of my girlfriends about it. At a certain point, I realized that if the story made so many of them laugh, and if something about the story touched me so deeply that I felt the need to share it over and over again, I might as well try to sell it to a magazine, too.
    Rebecca Klempner recently posted…How to optimize your Goodreads “To-Read” listMy Profile

  6. Sally Ashworth on

    I read Carol’s blog avidly so it’s really exciting to see my own guest post published! I hope the ideas in it are useful and thanks for all your comments. You’ve give me some great ideas of your own.

  7. Francesca Nicasio on

    I love forums, Facebook comments, and even Amazon reviews. I get insights on things people are raving about, topics that are pissing them off, etc. And it helps that I get to read these things in their own words, because it allows me to sort of get into people’s heads and craft more spot-on content.

    Oh and I also subscribe to relevant SmartBrief publications (This isn’t really uncommon, but I’ve gotten a lot of ideas from doing this.)

  8. Joseph Rathjen on

    All great tips. The other night a few of us parents were sitting around talking about how hard it is to get your kids to move out of the house. That gave me an article idea to pitch called “10-Ways To Trick Your Kids Into Moving Out Of Your House!” It’s on the comical side but a topic I think many parents can relate to. I already sent queries into 3-pubs. I’ll let you know how it goes.
    Joseph Rathjen recently posted…Wisconsin School District Ban On Christmas Songs Is “Scroogy!”My Profile

  9. Jordan Clary on

    Great ideas! I recently discovered using ebay myself. I needed some photos of antique knives for an article and came away with a couple other collectible ideas — a topic I probably wouldn’t have considered otherwise.

  10. Shauna L Bowling on

    These are great ideas and I probably wouldn’t have thought to tap these resources for story ideas. Definitely worth keeping in mind!

    Recently, I found an idea for a blog post while running errands. A lizard had made himself at home on my wiper blade while I was in a store. He hung on while I made a couple more stops and looked as if he was actually enjoying the ride. He now lives in my bougainvillea a mile or so from where I picked him up. Really, he picked me up. My blog that day featured my reptilian friend and discussed opportunity.
    Shauna L Bowling recently posted…Message From a Florida Lizard:  Opportunities Abound          by Shauna L BowlingMy Profile

  11. Emily McIntyre on

    Great ideas, Sally! Thanks! I agree with you that there are countless ways to find ideas. I’ve also had good luck with spin-offs of interviews or articles: for instance, I just wrote a piece on Kansas City’s cocktail culture, and am now going to write a piece on Missouri’s Pre-Prohibition cocktail culture.

    Also my mom feeds me article ideas! She’s a writer but we have very different specialties


    Emily McIntyre recently posted…Coffee Wednesday: Arbor LodgeMy Profile

  12. Lori Ferguson on

    Lots of meaty ideas here, Sally, thanks!

    I’ve recently found a number of interesting ideas in the blog posts of companies I’ve worked for or am interested in working for–they can offer great insights into hot topics and new trends in a given industry, tell you what’s new in a given company, etc.

  13. Jennifer Gregory on

    This are great ideas! I especially love the idea of looking at new releases on amazon. While it might not be unusual, my best stories come from listening to my friends and family to see what they are talking about, what they are concerned about and any trends that they are interested about. I have been known to call someone that I know up that is in my target demographic for a certain market and ask them what topics they have recently looked for more information on.

    The main way I find story ideas is honestly to go to google and do a search on my topic followed by the word news. For example I write for QSR, a trade pub for fast food operators, and I find most of my ideas that way. I then read through all the press releases, recent articles from local newspapers and online articles. While I don’t steal idea, I almost always get an idea from reading the stories about what the current trends are and the problems my audience is facing. I almost always come up with a unique story idea simply by spending 10 minutes doing that.
    Jennifer Gregory recently posted…Finding the Right Social Media Followers for Content MarketingMy Profile

    • Carol Tice on

      Hey Jennifer — you know what… I READ QSR for ideas for my Forbes blog on franchising! Reading trade publications about a niche is another great way to pick up on trends that are being discussed within that industry but maybe the general public doesn’t know about yet.

      I tend to use Google Alerts to push me news releases rather than doing individual searches…but same basic drift. I find most press releases aren’t very fascinating, but read enough of them on a regular basis and you start to divine trends and see emerging ideas.

    • Sally Ashworth on

      What I find hardest is knowing when to stop. I could spend all day hunting for ideas on the internet and end up with 100 ideas but no time to query or write them. It’s very addictive though – once you start finding great ideas, you don’t want to stop hunting!
      Sally Ashworth recently posted…Hello world!My Profile

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