Do you know how to write a press release? If you do it right, you can help generate some buzz for your clients.
But here’s the thing. A lot of press releases never make the cut to score a media story in print, online, on the radio, or a TV video segment. And that’s not what you want.
For example, Carol Tice recently sifted through press releases as a quick way to come up with 23 story ideas. But do you know how many press releases she deleted, skipped over, or ignored? A lot.
Knowing how to write a press release that gets results doesn’t involve hocus pocus. And it doesn’t have to be overly complicated.
But there are a few things you can do to make it easier on editors and reporters to take notice, pick up the phone, and call your client. That’s the result you want when you write a press release.
Want to know how to write a press release that generates buzz? Here’s what you need to know:
So you want to get into travel writing?
Every day you flick through dozens of glossy magazine features. You scroll past hundreds of aspirational Instagram posts about travel writing.
You’ve probably even heard about some Irish guy who started with a $50 ad on his travel blog and went on to earn $1 million in three years from travel writing.
It all sounds so romantic, like stepping into Ernest Hemingway’s shoes and galavanting across the globe chasing travel writing assignments. And you start to have thoughts like this:
- Thought 1: Here I am in an office cubicle, staring at a screen that’s way too bright.
- Thought 2: Where the hell’s the dimmer switch? Wait, maybe I am the dimmer switch.
- Thought 3: I want a million dollars. Maybe I can earn that much from travel writing.
Is travel writing all fun and frolics on beaches with cocktails? No. But you can make a great living as a travel writer…I’ve been doing it for more than a decade.
Want to be a travel writer? These six tips will point you in the right direction…
Are you struggling to boost your writing speed?
You’re not alone. Cranking out a first draft is agony for many freelance writers. It can kill your productivity and suck the joy out of your work. But it doesn’t have to be that way.
I used to hate first drafts, too. I could sweat for hours over one paragraph. Hours! My writing speed was so terrible, I even quit freelance writing for a while. Don’t do that, OK?
When I came back to freelance writing after a long break, I had a new attitude—and a new skill set. I learned how to triple my writing speed. I’m happier, I’m a better writer, and I make more money in less time.
No matter how slow, scared, and perfectionistic you are, you can light up your first-draft writing speed.
It’s not a mysterious, magical gift. It’s a skill, just like knowing where to put the commas or how to pitch an editor. And the better you get at it, the more you can earn.
Ready to fire up your first-draft writing speed? Check out these ten tips to write faster.
Wondering how to blog for money and make a living writing?
Maybe you’re pitching businesses and magazines to blog for money, but you never hear back.
Or maybe your pitch to blog for money is good enough to get a response, but you keep getting rejected.
Been there, done that? It’s happened to me a lot.
The catastrophic-thinking part of your brain tries to tell you: “There’s no way in a million years they’re going to hire you. Don’t even bother trying.”
But the truth is, if you do your part to craft a well-written pitch to a prospect, that’s almost never the case.
Don’t give up that easy. You’re smarter than that. That prospect could be your next freelance writing client worth thousands of dollars.
Before you totally write off a prospect that rejected your pitch to blog for money, or gave you the “not-now-maybe-later” answer, take a minute to try and understand why. Follow up. Ask a few more questions.
Here’s how I turned a not-so-sure-prospect into a gig that pays $500 per blog post.
Can you land a freelance magazine assignment without any clips?
If you’re new to freelancing and don’t have a lot of writing experience, it’s easy to think you can’t.
But it’s just not true.
About a year ago, I started at ground zero. I was pitching local newspapers and charity organizations. And I wasn’t getting anywhere. Not even low-paying gigs or pro bono work.
How was I ever going to land a magazine assignment without any clips?
Fortunately, Carol set me straight. “You need to learn how to pitch successfully,” she said.
Instead of chasing dead-end clients, I decided to go big and pitch a major magazine – the kind of magazine that has a massive readership, millions in ad revenue, and a freelance budget that pays pro rates.
And it worked. Pitch accepted.
Want to know how I did it? Here’s how you can land a major magazine assignment without any clips or experience.