Blog Post Boost: A Writer’s Formula to Get 100% More Traffic

Editor | 19 Comments
The Formula to Get 100% More Blog Post Traffic

Are you looking for ways to boost your blog post readership? You’re in the right place!

If you’ve worked hard at writing quality content for your blog but are struggling to get traffic, I have great news for you:

  • Driving more traffic to your blog is a simple process.
  • You don’t need a big marketing budget to make improvements and see results.

As a writer, you already have the advantage of knowing how to write engaging blog posts that pull your reader in and keep them around.

The struggle is in attracting those readers in the first place. However, with some tools and planning, you’ll be well on your way to getting the traffic your writing deserves.

I’m going to show you how to improve your blog traffic with a few simple strategies.

Even if your blog is small, niche, or in a competitive area, you can create blog posts that receive thousands of unique visitors every month.

Ready? Let’s get started.

Focus on Search Engine Optimization (SEO)

Search engine optimization was a game-changer for my blog. I used to write blog posts without giving a second thought to SEO.

Instead, I relied only on social media to promote my posts. It’s not surprising that those posts stopped getting traffic a day or two after I published them.

Once I started working on my SEO, my search engine rankings improved. The shelf life of my blog posts increased and grew over time.

Within a few months, my traffic DOUBLED

Now, posts that are two or three years old still attract several thousand visitors every month.

Get started with SEO

Not sure where to start with SEO?

An easy way to improve your search engine optimization is by using the Yoast SEO plugin if you have a WordPress site.

It analyzes your blog post and points out where you need to make improvements.

Give your readers what they want

If you want people to read your blog post, you need to write what they want to read.

The easiest way to do this is to find out what people are searching for and write about that.

There are several online tools you can use that will help you find the exact search terms people type into Google.

Here are a few that I’ve tried (some of these tools are free, some are not):

My favorite tool on this list is Keywords Everywhere. It’s a browser extension for Google Chrome and Firefox.

Once installed, you can type a keyword into Google, and Keywords Everywhere can show you things like:

  • How many people search for that term each month
  • How popular that keyword has been over time
  • A list of other popular keywords related to your search

TIP: SEO tools can help you find blog post topics, headline ideas, and related phrases to include in your writing.

Once I started researching keywords…

My blog post performance improved by more than 100%

Blog Post: BatchofBooks3

Promote your blog post

Even if you do some keyword research and write an amazing SEO-friendly blog post, you’re not quite done.

You need a plan to promote your blog post.

To make things easier on yourself, use a scheduling tool to plan out your social media posts. Here are a few that I like (Most of these tools have a free option or a free trial period):

Currently, I use Buffer and Tailwind to schedule all my social media. When I publish a blog post, I plan out the next two weeks of social media at the same time. Then, I sit back and let the scheduler do the work.

TIP: While it’s nice to have a presence on all the major social media platforms, I suggest focusing on one or two. Pinterest and Instagram are my favorites, but something else might work better for you.

Find out where your blog readers hang out and work on building those platforms.

Blog Post: Batch of Books

Be patient with yourself

Boosting your blog post traffic by 100% is an achievable goal, when you’re just starting out. And follow these basic guidelines:

  • Research keywords for the blog posts you write
  • Use SEO to improve your blog posts
  • Create a plan to promote your blog posts

You can make a big difference in your traffic, but following this process. Just remember that improving your blog traffic takes time and dedication. But it’s all worth it when you start to see results.

Need help improving your blog posts to boost traffic? Let’s discuss in the comments below.

Dena McMurdie is a mother, writer, artist, and transplanted Canadian with an insane love of children’s books.

Grow Your Writing Income. FreelanceWritersDen.com

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19 comments on “Blog Post Boost: A Writer’s Formula to Get 100% More Traffic

  1. Arti on

    Thanks for this. I used to follow Yoast guidelines to the T… making sure I see green light for both reading and SEO..
    Increasingly, I am focussing more on relevant content and that is brining me more traffic…
    I find keyword research to be complicated…I have done a course in SEO , yet I fail to understand.
    Imagine if I want to write a blog about women travelling to antartica about marathon.
    how shall I go about it? What should be my keyword focus? Just one word or couple of them? Am I supposed to write my copy repeating those key words time and again?
    What else should I be more careful about?
    Thanks

    Reply
    • Dena on

      This is where your keyword research tools can be useful. Look for a keyword with low competition and target that one. I suggest starting with just one keyword to target. Write your copy as you normally would, then go back and make sure you’ve included your keyword a few times throughout your piece. You should also include variations of your keyword. But like you mentioned, creating relevant and useful content is very important, so make sure you’re using your keyword in a natural way.

      Reply
  2. PATRICIA NICHOLS on

    Great, inspiring post! SEO seemed so complicated to me. So thank you for the list of tools. I’ll try starting the blog again.

    Reply
  3. Joe Garecht on

    SEO is so, so important… and it doesn’t need to be overly complicated. One mistake I made early on was targeting huge, highly-competitive keywords. Once I switched to high quality but low competition keywords, my traffic skyrocketed.

    After you get traffic traction, you can target mid-competition and then high-competition keywords.

    Reply
      • Rachel Heston-Davis on

        This is so true. I know a writer who was asked to make a website rank for the term “mesothelioma.” As you can imagine, TONS of law firms have pages that rank to the moon and back for that term.

        But then one day, the lawyer this writer was working for mentioned “No one can ever remember the word mesothelioma, all my clients usually just call it ‘asbestos cancer.'”

        Boom. With a quick content pivot, his page was soon ranking for “asbestos cancer” like crazy and bringing in new clients.

        Reply
    • Dena on

      This is fantastic advice and another reason that keyword research tools are useful. They can help writers identify those high quality, low competition keywords.

      You’re right that SEO doesn’t need to be complicated. Just a few tweaks can make a big difference.

      Thanks for sharing your experience!

      Reply
  4. Derrick on

    I was almost throwing in the towel on matters related to writing, but posts like this spark that desire to get back and right all the wrongs that could have occurred in my quest to fulfill my writing dream. Many thanks…

    Reply
    • Carol Tice on

      James, I’d need to ask you a ton of questions about what you’re doing, your content, who you’re targeting, what you’re saying to them.

      Are you pitching clients with these emails, or do you mean emails to your blog subscribers?

      If you’re looking to build your blog into one that earns, I DO do blog reviews at https://smallblogbigincome.com.

      But basically, something’s wrong. In what you say, who you say it to, or how frequently you say it. You’re not connecting with the people you’re trying to reach. You’ll need to change something.

      The best way to find out how to serve your audience is to ask them. Take a survey. What do they most want to learn from you? Ask in social media, too.

      If you mean pitch emails to prospects, my best answer would be to join Freelance Writers Den, use our resources to learn about best practices in pitching, and get your pitches reviewed in our forums by our pro editor Evan Jensen (the editor here at MALW also!). We rarely find people create those ready to go… it’s a skill to learn.

      Reply
    • Dena on

      I agree with Carol that your approach should reflect who you are emailing.

      If you’re emailing your blog followers, a survey is a great idea. Then, you can take that information and make adjustments to your emails.

      One of the easiest ways to get blog followers to respond to an email is to ask them a question. People love to give advice, so ask them for their best tip or advice on something.

      A lot of people don’t realize that they can respond to an email newsletter. So let them know that all they have to do is hit “Reply” to your email in order to reach you directly.

      Reply

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