Want to Make Money Blogging? Avoid My Biggest Mistake

Avoid this mistake to make money blogging. Makealivingwriting.comLately, I’ve been reviewing the many mistakes I made as I learned to make money blogging.

It’s humbling! I started in 2008, and it took until the end of 2011 to get any real traction, in terms of earning.

Not exactly an overnight success.

Prepping my new e-book, Small Blog, Big Income: Advanced Ninja Tricks for Profitable Blogging, required me to revisit exactly why it took years to go from earning a few hundred bucks on the occasional one-off Webinar, to earning multi-six-figures a year with my blog.

This was not a pleasant process.

I had to boil it down to the best initiatives I finally came up with that help bloggers ramp up earnings quickly…while reliving how much time I wasted fumbling around making mistakes before figuring things out.

Why my blog took years to earn

Of all the things that made my journey to serious blog income long and hard (Hello, technical incompetence? Total lack of marketing knowledge?), there was one big thing I bungled that I kept coming back to.

It was something I was scared to do, so I held back.

By the end of writing this e-book, I was seriously kicking myself. I thought, if I’d been bolder early on, I could have progressed to earning well sooooo much faster.

This is one of those ugly truths about blog income that no one wants to hear, but I’m going to lay it on you anyway. If you do this right, you can save years of wasted time.

How the big guys make money blogging

Do you know how the big guys explode their blog traffic and start earning big? Well, often they do one key thing that most of us niche bloggers avoid like the plague.

They spend money. Lots of it.

In fact, recently Neil Patel of CrazyEgg and QuickSprout fame recently divulged that he spent over $66,000 on paid online ads to help launch his first blog, NeilPatel.com.

Presto! Do that, and your blog gets huge visibility, tons of names pile onto your email list, and you’re all set to sell products and services to your instant audience.

I don’t know if you’ve noticed this lately, but all the big guys advertise free giveaways in exchange for email opt-ins continuously on Facebook. For instance, I see Jon Morrow’s SmartBlogger ‘how to get published on HuffPo’ free report ad nearly every time I sign in.

Takeaway: Successful bloggers consider it routine to invest to gain big visibility for their blog. They plow money into their blog, and reap the rewards. In other words, they treat it like a business.

As you may have heard, in business, you usually have to spend money to make money. Business owners often take on investor partners to make this happen, or borrow money.

Blogging is no different. I starved my startup for cash, so its growth was painfully slow. Simple as that.

My hard lesson in blog investment

A quick story in how I finally learned the value of investing in my blog:

When I first started, I didn’t want to spend anything on my blog. It wasn’t earning anything, right?

So I hired a high school student to design my site. Then, when things started breaking, I hired a cheap local webmaster to try to keep my site up.

I paid him a big $500 a month. Since webmasters earn $75-$100 an hour or more, this obviously didn’t buy much work from him.

I had this mile-long list of urgent to-do’s for my blog…and none of them were getting checked off. I was stumped. What was with this guy? Why can’t I get my agenda done here?

I’d say I wasted at least a year this way, completely ignorant of what it would take financially to whip my blog into the shape I wanted.

Then my webmaster got a full-time job and stopped working with small clients.

The next local webmaster I found, I started out paying $2,000 a month or so, and it went up steadily from there.

Amazing! Suddenly, projects were getting done. My blog got a new look, better sales pages, and sharper e-book covers.

My webmaster brought on a database manager to fix a lot of the behind-the-scenes problems we were having keeping track of product users and making new offers to previous purchasers. She revamped the look of Freelance Writers Den to make it more appealing.

Most recently, the team relaunched the header of this blog to add a welcome video.

What was the result? Each of these changes grew my income. Every single improvement mattered, made my blog appeal to more readers, made more of them subscribe, and encouraged them to buy.

Did I ever embark on spending projects that didn’t pay off? Sure. I don’t know anyone who hasn’t.

But in all, developing the habit of investing in making the blog better was key to creating a business that could pay all my bills.

Taking the leap

For years, I was a coward about committing to my blog and spending to make it successful. There, I said it. I was scared.

Even though I knew writers badly needed the information I could share with them. It’s easy to look back now and think, “Why didn’t I go for it?” Fear. That’s all.

It’s hard to think about putting money into something that’s not yet earning for you. But that’s what every startup entrepreneur does.

If you believe in your blog’s potential to be the basis of a successful business, commit to investing in it, if you want it to grow.

Otherwise, you’re doing it the slow way, like I did. You’re growing one guest post and one viral post on your blog and one influencer relationship and one tweetchat at a time.

That’s the nut of it. If you want to go fast in building your blog, invest in it.

The less you put in, the less you’ll tend to reap. The more you invest, the faster you can ramp. I wish I’d grasped that sooner — I think I could have cut a year or more of time off my trip from newbie blogger to successful, blog-based business owner.

How will you make your blog grow? Let’s discuss smart spending in the comments.

MAKE MONEY WITH YOUR BLOG! Small Blog, Big Income: Advanced Ninja Tricks for Profitable Blogging. 90 Tips to Make Money Blogging. By Carol Tice

Tagged with: , , , , ,
57 comments on “Want to Make Money Blogging? Avoid My Biggest Mistake
  1. Mariana B. says:

    Hey Carol,

    Great article!

    I’ve been doing the very same mistakes for a while… Investing is definitely the key to achieve concrete results. Thanks for sharing your experience with us!

  2. opus T.J.K says:

    I’ll confess, I’ve been a silent reader. This is not because I don’t find your posts helpful but because I really don’t know where my own niche fits in.
    I appreciate this article. I also appreciate your write-up on picking harder topics to write to strengthen your freelance writing muscles.
    Like I said before, my issue is with my niche.
    Each time I read your posts, I try to relate that to my own writing.
    Well, lets just say its been difficult.
    Here’s the thing.
    I’m a fiction writer.
    I created my blog because I love to tell stories.
    Right now, my writing stretches across genres.
    I love it. Its fun.
    In total, my blog has over 300 short stories.
    At one time (before my writing slowed down) the site had over 50,000 visitors a month.
    I haven’t invested alot of money into my sight. Please bare with me.
    The truth is, I really don’t know alot of sites like my own. I’ve tried monetization in many forms.
    Most of my stories have a lot of adult content and language.
    I’m really stumped as to what direction to go.
    People love the stories on my site and yet I haven’t made any money.
    I still love writing though.
    But I’ve started experimenting with other forms of writing to get paying gigs.
    As of spending money to make money, I totally agree.
    Just wish I knew where to go with my writing
    Should I stay with fiction? And if yes,what strategies should I use to monetize? Should I switch to other forms of writing? Or what?
    Thanks again Carol.
    Sorry my comment’s so long.
    But are there any tips you could give me?

    • Carol Tice says:

      Opus, I’m afraid promoting fiction is a little out of my wheelhouse — but have you considered micropayments? You know, where people get to read one story but then have to pay $.99 to read the next one, or where they can read the top of a story but then have to pay to finish it? Might be something to experiment with.

      I can recommend Larry Brook’s StoryFix, Writer UnBoxed, Joanna Penn and others as good places to learn about building a fiction writer platform that you can earn from.

  3. Annie Olson says:

    Your advice in this post is so accurate, Carol! I started my business after 16 years as a university writing professor with a specialization in writing for digital media. I taught students the basics of building websites and the rhetoric of online writing. That knowledge and experience has been very useful. I’m in a fairly rural area, and many of my clients need more than just content for a website; they need the whole site, but agency prices are too high. I can make good money, produce top quality results, and charge an affordable rate. I’ve taken courses and studied on my own, and I’m really enjoying both writing and website design. All that is just to say that it does pay to take the courses and develop your skills. Don’t be afraid to learn new things! Thanks for the great information you share.

  4. I’m happy for anyone who is financially able to fund their blog venture. I’m equally excited for those who have the time to take on an additional job to put towards their blog venture. And, I’m even more excited for those who’re making good money via their blogs. HOWEVER, not everyone is in that or those positions. I’m blessed to know how to do many of the things it takes to put together a visually appealing blog and most of what I may not know (I’ll find out as I go along), I the type of person who can learn relatively quickly.

    I guess my greatest concern is that I’ve paid for the September training and membership and I believe it will be one of the best investments I’ve ever made. Buuut, I have to wonder, if I don’t have the money to promote or otherwise fatten up my blog, where does that leave me? Well trained and still broke?

    $2,000/month on maintaining a blog? If I had $2,000/month towards my bills I’d feel like heaven opened up and shone it’s light on only me. I operate on about half that. I’m the classic case of the gold mine (concepts, abilities, drive) that has no pick ax (or whatever you chip away at gold at. My favorite line is, “if I had a rich uncle, I’d be rich and he’d be even richer.” Sadly, that ain’t the case. No rich uncle and I’m not the rich aunt. LOL

    Seriously, tho, Carol. If you see this post, please give me some insight. “A Day Late and a Dollar Short,” isn’t just the name of a Terry McMillian book. It’s the story of my life. I even signed up for your course when I got the email well after the first class on Sept. 13th was over. Goodness! :-((

    • Carol Tice says:

      CaSandra, if you mean Business Blogging Mastery…that course isn’t about building your OWN blog. Business blogging for others doesn’t cost you a dime! You learn to identify, pitch and earn writing for businesses’ blogs.

      I’ll be looking for your homework! Glad you’re here. And many writers signed up after that kickoff training — it’s all good! I’m going to review homework through 10/13.

      • Goodness, you’re fast. Thanks so much, Carol. That’s the clarification I was looking for. Not a problem starting late for the Sept series of classes. No complaints there. I’m happy I was able to. Lots of courses cut off after the initial start date. I felt lucky when I got the email and found that I could jump in. So thanks for that!

        CaSandra

  5. Hi Carol,

    Completely agree with you. All those gurus are spending huge amount on their link building and social media campaigns. If someone is serious about blogging he/she should spend money else there is no way to earn free money without doing nothing.

    • Carol Tice says:

      I’ll never forget the ‘book trailer’ style announcement Jon Morrow created when he launched Boost Blog Traffic, that was done in Adobe After Effects — it was amazing! And probably cost $10,000 to have created.

      It is a challenge for those of us starting from zero to invest this big right off…but we CAN take initial income we get and plow it back in.

      Every blog doesn’t start with a big bang. Mine certainly didn’t! But we can build them up, if we invest in them.

  6. Isaac Anim says:

    $66,000!!! woooww I am blown away. Well at least Neil Patel had the capital to invest. What about the high school students who cannot afford that much money to launch a blog. I guess they would have to do it the hard way.

    • Carol Tice says:

      I know, impressive, yes? I think it wasn’t his first business and he had profits from a previous one, or he raised money, I’m forgetting which.

      Obviously, most of us aren’t in that boat…but we need to adopt a MINDSET of reinvesting income that comes in from our blog.

  7. KD Cronauer says:

    Speaking of courses. Do you have a recommendation Carol for social media courses? Like one course that explains them, their benefits and drawbacks and how each specifically helps your business.

    • Carol Tice says:

      I really don’t — they all change very quickly. I personally subscribe to a bunch of blogs that track social media!

      I do have one bootcamp in my Freelance Writers Den community, on how to get gigs in social media, that has a solid training on LinkedIn and one on Twitter, which are the two I recommend.

  8. Hey Carol,

    Once again you’ve kept it real. Another area I think many bloggers fail to invest in is their own education. Many are reluctant to buy a course and think that cobbling free information will work. It doesn’t. I’ve spent thousands on my own education and have made it back and more.

    Ramit Sethi of I Will Teach You to Be Rich spent $25,000.00 on a business coach who only met with him once a month. This was after his business was already earning seven figures.

    Pros invest and rookies don’t!

    Off to share.

    • Carol Tice says:

      It’s true. I remember Jon Morrow telling me he once took a $10,000 coaching program just to hang out with the coach and learn from him.

      The thing about not investing in courses that can teach you how to get there faster is…you get there slower. Simple as that. Or maybe you never get there, because it just takes too long, and you give up.

      Courses are a form of leverage. They’re a shortcut. It’s smart to take those, where it makes sense and you find a course that directly provides what you need.

  9. Steve says:

    Hey Carol,
    I am still grateful for the help you gave me a few months back and I am sure I should embrace this advice the same way.
    I am going to have to take some time to put together and plan and find some financing to do it. Thanks for putting this out there. I admire the way you try to help those trying to maneuver the obstacles you have faced.

  10. Gotta spend to make. I was considering hiring a web designer to better optimize my website, but opted not to. I’m one of those chronic DIY-ers! After reading this, I simply HAVE to invest more into my business if I want it to take off. I do actually like the idea of ads, though proper ad placement would have to come with some real strategic planning. I’ve done really well doing everything on my own, but as a writer who still works full time, it’s becoming too challenging to balance work, family, and freelancing on my own.

    Timely and useful as always Carol. Thanks!

    • Carol Tice says:

      Ha, high on my list is to hire an ad manager who knows more about Facebook ad conversion best practices — that’s next. I’ve been really throwing my ads together myself on the fly, reading about it from Social Media Examiner and other places, and feel like it’s time to offload that.

      If you still work full time, you’ve got to ask yourself how many nights you want to spend sitting up learning code, or if you just want to get clients and do their gigs. In Freelance Writers Den, I’ve seen SO MANY writers start attracting WAY better clients after they took the time to improve their site — getting that done sooner could solve a lot of cash-flow problems. 😉

      • Dotty says:

        Carol, this is my first comment on your blog, and I’ve really enjoyed learning from you.

        I live in the DC area, where people are supposedly STARVING for writers, but every blasted job description wants us to know code! HTML, JavaScript, CSS, and some python would be nice. /headdesk. It’s insane. I’m a mom w/ 4 kids, trying to get back into the workforce—and even as I write this, a 2 year old is screaming for me. Argh!!!

  11. Agshin says:

    Carol,

    Thank you for this post; you confirmed my decision to go ahead and invest in my website/blog from get going.

    Although I’m non-native English speaker and my posts may not be qualified for publishing, I have a professional editor who edits almost everything. This editorial work is in addition to paid hosting and premium theme.

    But I’m not a writer in a sense that I don’t plan to offer services writers would offer though all products I plan to create can materialize only in writing (think of outlines, study aids, checklists etc).

    That said, I wonder if you would write a post that explores which option is good for beginner entrepreneurs whose primary channel of communication and product design is the writing — blog, website with a blog or static website? I started with the idea of building a blog on word press but soon realized that I’m actually building full-fledged website with static (about page) and dynamic (blog) pages. Now I’m wondering if I made right choice by creating a website.

    Jon Morrow does not provide an answer unless you pay or buy something from him and neither does Pat Flynn. I don’t know if Derek has anything free.

    Thanks in advance (and I apologize for my English mistakes.)

    Agshin

    • Carol Tice says:

      Agshin, a blog IS a website, so I’m not sure I understand your question. Certainly, many businesses have a static website and don’t write a blog, which requires an ongoing writing commitment. Or they have a static home page and a blog under a tab, which can be another approach that allows you to control your messaging better, while still offering fresh content.

      Blogs are popular because the continually updating content makes Google like your site more, and can be a great way to attract more readers. I’m not really sure WHAT you want to sell on your site (except ‘not writing’), but hopefully that gives you a couple ideas! You might study competitors to what you want to do and see how they’re setting up their sites for ideas on the best way to do it in your niche.

      • That’s what writers of my specialty are for: businesses that appreciate the value of continually updating content, but can’t or don’t want to make the ongoing commitment themselves. With B2B, the “spend money to make money” principle has two edges.

  12. Julian says:

    Hi Carol,

    I just wanted say thanks for sharing your mistakes so we can try to avoid them. 🙂

    Julian

  13. I remember the first time I hired a professional designer for new business cards … what a difference! Suddenly everyone was noticing how great my cards looked.

    One thing to remember is to keep the SMART in smart spending. Automatically buying into every course, website, advertising venue, and app that offers services for blogs is a good way to end up frustrated and broke.

  14. Heather Tuba says:

    Hi Carole, I haven’t read too many of your posts lately, but this one caught my attention. I am about to launch a website, and have paid someone to develop it. I paid her to design a header, a font style, and set up social media. I am very happy with the results, but it has cost me. This post is very encouraging to me.

    • Carol Tice says:

      Well, you point up the other side of the equation than money…which is TIME. You could take forever and learn all this yourself, be a designer and coder and social media expert and on and on. OR you can pay someone who already knows how to do it, so you can launch NOW. I choose now.

  15. Great piece of advice for a newbie like me.

  16. Great insight and thanks again for being honest about your journey. I think part of the problem is that as people transition into the world of freelance writing, we are accustomed to having solid visuals and tangible goals in front of us in previous work experiences. You have others holding you accountable, physical meetings to attend, and budgets to balance. Also there are specific departments to handle specific issues. To attain certain positions, specific requirements had to be met or certifications acquired. But now it’s all on you! Boss, employee, accountant, purchasing manager, everything!

    There is a charm about freelance writing that lulls one into thinking all you need is a laptop and some time. Starting out from the beginning with the outlook that it is a business, no different than the ones you have worked at before, that requires startup, maintenance, and improvements can help dispel the “I can do this while laying on a beach” myth. Write out a business plan. And remember that plan is fluid.

    I love reading through your posts and continuously seeing the encouragement to act and if something doesn’t work, try another route.

    • Carol Tice says:

      Being a freelance writer, and building a blog that earns, are two different things. You can fake it pretty far as a writer with a cheap laptop and wi-fi and even a bare-bones website.

      But if you’re creating a blog you hope to monetize, the same rules don’t apply. You DO have to take it seriously as a business! Or it won’t BE one. 😉

  17. Geofrey Crow says:

    Gee whiz willikers, Carol, you make it sound like writing is an honest-to-goodness business! And here I thought it was all about sunnyshine and rainybows and sitting around singing Kumbaya.

    Can’t somebody tell me where I can be wealthy and admired for digging a hole and living under a rock?

    • Carol Tice says:

      NO, it’s about…following your muse! And being cre-ATIVE! 😉 That’s what I get from 80% of the writers I work with…who’re always wondering why they’re not earning.

  18. nat says:

    Hi – interesting, it has played on my mind to invest more in my blog. It’s probably around time I’d say. Thank you for the inspiration 🙂

  19. Ann Walker says:

    It’s a great and solid idea, investing in your new business, and it surely will reap benefits but it’s hard to do with any significance when you’re broke to begin with. I suspect a lot of people turn to freelancing precisely because they feel that it’s something they can do with little or no outlay – pen/paper/computer and me.

    If you don’t have the cash and can’t get it, what then? Just take the year or more and hope to get there I guess…

    • Carol Tice says:

      Ann, I definitely bootstrapped and phased in my spending as I went along.

      There’s a persistent myth out there that freelance writing is something you can do for free. I think that yields the same sort of results as blogging without investment. You don’t pay to go to in-person networking events, you don’t take courses you need, you don’t make a pro-looking website…and you attract the clients that keep you poor.

      Writers shouldn’t be too proud to take a side job to fund their writing business. I had a good friend who was a science fiction writer and he pumped gas for YEARS until his writing became self-sustaining. I once interviewed a woman who started a retail boutique in Seattle that took a couple years to catch on…and she worked as a bar back to pay the store’s rent.

      It takes money to make money. It takes money to get you over the hump to where your business takes off, and to where it grows, and attracts the kind of clientele you want. I encourage people to sell stuff on eBay, liquidate assets, cut expenses — do whatever it takes to have money to invest in your business! You can leverage that investment to earn so much more.

      For many years, all of my vacations involved a tent. We just didn’t spend! It was a big event when we started to feel like we could stay in a hotel or go on a cruise. Because first, the money went back into the blog.

  20. Eloise McInerney says:

    Investing financially is definitely the way to go, although I’m still very much on the small scale basics at the moment.

    I went the self-hosted option with my first writer website, but in hindsight, I wish, wish, wish I had bought a premium WordPress theme. I had no idea what I doing at the time, no clue as to why I couldn’t make my site look all cool, finally added a million free plug-ins that just caused increasing amounts of grief (which I now know is due to all the code getting messed around). I wasted hours of time and racked up some serious blood pressure levels!

    So, if you’re going the WordPress route, I would seriously recommend a premium theme (don’t know much about other platforms) – you can get one for under $60 and will make you actually look professional – something difficult to do unless you know how to edit code yourself.

    I’m launching a new blog/website now with a premium theme (and using lots of your strategies and tips, Carol!) and had been thinking it was time to hire a graphic designer for a logo and home page image). Better save the pennies 😉

    • Carol Tice says:

      Totally agree on premium theme, and I went that same route initially! I was on a free theme, kept putting in more plugins, and it just keeps looking crappier and crappier and things start breaking, until you give up and get a pro theme. 😉

  21. Boon Ong says:

    No risk no gain.
    Pay more to get something valuable.
    Thats where it all get started. Great work, Carol. =)

    I really like your blog look tho.

    • Carol Tice says:

      Exactly, Boon — you think *I* could have designed that? Absolutely not! I am a ‘word’ person, not a visual artist.

      I’m always laughing with my designer when she asks me for ideas, because mine are always so dumb compared to hers!

  22. Kevin says:

    Your point on investing in your blog is key. You only reap in what you invest in. Thanks for this post.

  23. Thanks, Carol. You saw the big picture, you embraced it, and now you’re “crazy successful” 🙂

    I also wanted to add: Outsource certain small things if it helps get you closer to your goal (not everything should be outsourced, but you get the idea).

    In the end, spending money is a reality we shouldn’t ignore. This is the reason why many bloggers have graduated from BlogSpot (free) to self-hosted solutions, after all.

    Enjoy your day!
    Elvis

    • Carol Tice says:

      Well, outsourcing…takes money, right? It’s yet another form of spending on your business.

      I hit the point around 2011 where it was humanly impossible to do everything myself. There literally weren’t enough hours in the day, and also, I had no clue how to DO some things needed. I’m not a database manager!

      And you’re so right about graduating off .blogspot, .wordpress, etc. Nothing says “I’m a dabbler who doesn’t want you to buy anything from me” like free hosting.

      • Jessica Jacob says:

        Hi, I’m Jessica! I have been writing for people for a while now and have decided to turn it into a legit are business and thankfully I found your website. I learned through watching other entrepreneurs that you have to spend money to make money like you said.

        I have a question based on you and Elvis’ comments; If blogspot and WordPress aren’t the ways to go for making money, where would you recommend I look when I’m ready to launch my business’ webpage?
        I can see at this point that it will be a blog, place for my poetry and performances, and also a place to be hired by other for my services. I know I want my own domain name and I already know photographers, graphic designers and webmasters. Would they be the ones to know which route I should go to turn my passion into a successful business?

        • Carol Tice says:

          We mean FREE WordPress, Jessica. You want to pay for hosting, as it will give you a lot more control over what you can do on your site, and how it can look.

          It’ll be pretty difficult to get freelance writing gigs off a site that has your poetry on it — you’ll probably want a separate place for that. Once you tell businesses you’re a poet, they’ll assume you’re busy with that and not really interested in writing their projects.

          • Jessica Jacob says:

            Okay! I can see that. Thank you for that advice. Is the paid WordPress a good place to start? Most websites I like seem to have a generator I haven’t heard of.

            • Carol Tice says:

              I don’t know what a ‘generator’ is, but yes, I’m a fan of WordPress and all my sites are on it.

              • Jessica Jacob says:

                I apologize, I think I’m using the wrong term. I’m looking to describe whatever you would call the system or thing that a site is built on? In other words, when I go to the bottom of someone’s page, it’ll say “This page was created or generator by WordPress” or “GoDaddy” etc.

                And okay, thank you!

  24. Felix Abur says:

    I am just beginning to realize the truth of this. I started writing in 2009 and all I have been getting is cheap projects from content mills. Articles that pay $3 per 500 words.

    It’s only after I invested in paid self-hosted websites, hiring a coach, hiring graphic designers, hiring professional photographers, and engaging the services of an editor that I started to see progress.

    Now I’m steadily raising my rates and getting better projects. It pays to invest in your writing business and blog.

    • Carol Tice says:

      Glad to hear your investments are paying off and rates are rising, Felix! My dad always used to say to me, “It takes money to make money,” and it’s one of those old saws that’s really true.

  25. Julie says:

    You know what Carol? You are so right. It’s only when I started spending money on my blog this year that I have started getting returns I haven’t gotten before. Previously, I thought I could hack it with advertising my services for free but when I started paying for ads, I now have people approaching me to write for them, stating they’d seen my ad in such and such a place. For every ad I place, I get back the money I spent on it plus much more. So this article has made that so much more clear to me now.

    • Marcie says:

      Julie, where do you advertise?

      • Carol Tice says:

        I’d love to know as well, since I’ve never really heard much about freelance writers doing well through advertising online.

        Blogging opt-ins, yes, certainly. But tell us more about where and WHAT you advertise, I’d love to hear!

      • Julie says:

        I try and find websites where my target clients hang out and if they accept ads, I go on and advertise there. A good example is I found a website that targets retail sellers (my target niche), so I advertise on their website, plus magazine, plus they give me a column where I can write something related to the services I offer, as long as its informative and non promotional. That way, I win some hearts and potential clients come looking for me.