No Blog Visitors? How a Micro-Niche Blog Drew Big Traffic

How a micro niche blog can earn for youI’ve always wanted to be a freelance writer, but I found myself asking that age-old question “what niche could I write in?”

So I started exploring micro-niches — topics that are very narrowly focused but related to larger niches.

That exploration led me to launch The Hirsutism Hub about a health condition where abnormal body hair grows on women, usually associated with more well-known conditions like diabetes, polycystic ovary syndrome (PCOS), and obesity.

My site launched in 2011. Today, it averages more than 20,000 viewers monthly and has been mentioned in New York Magazine, Yahoo Style, and Women’s Health. It’s also given me the credibility to write about health topics for other sites and brings in some monthly side income.

Here’s how a micro-niche can work for you:

Become an authority figure fast

If you’re one of few with a micro-niche blog, you’ll find it’s easy to top Google searches for your micro-niche.

You’ll get more traffic and backlinks quicker. And you’ll notice readers reaching out to you with comments similar to this: “OMG! There’s no information anywhere online about this. Thank you for creating this website!”

You may also get mainstream media mentions, which adds to your offline authority and helps you land paid writing work related to your micro-niche. Since launching my site, I’ve earned money writing articles for websites on beauty and women’s health issues. They haven’t been the highest payers, but they are helping me build my portfolio so I can go after bigger, better-paying writing gigs.

Requires little effort

While you don’t want to place any gobbledygook on your site, the good news is that a micro-niche blog often doesn’t require much research. It’s understood that people who write in micro-niches are well versed in the topic before they even become writers.

For example, when I demonstrate hair removal techniques on my YouTube channel, it requires no previous research to get in front of my camera and start yapping.

Competitors are few for a micro-niche blog

Having little to no competition allows you a lot of flexibility. You can try out new keywords, change your website template, reposition AdSense ads, or even screw your website up completely without the fear of competition replacing you.

I’ve taken my site down for days, and it was still the top “hirsutism blog” on a Google search. Of course, as long as I am writing compelling content for my readers on a consistent basis, competitors will have to work pretty darn hard to earn their place on Google searches! Because I’m ranked first on my keywords, I make most of the money from my blog through my Google ads.

Recently, I’ve started converting my visitors to subscribers who get subscriber-only emails and who I ask for ideas of the content they’d like to cover. These folks may be a source of future side income as my list grows.

Guest blogging is easier

Guest blogging is one of the best ways to build online traffic and prestige regardless what your niche blog topic is. I make it a point to reach out to related websites and blogs routinely. One article for PCOSDiva got me a nearly 400% increase in web traffic!

Because unwanted hair is covered is many niches (health, beauty, style, etc.), my guest blogging options are plentiful.

Micro-niches do require dedication. You’ll need to provide regular material to your growing audience to be taken seriously. You’ll also need know who your competition is so you can provide what they do not. For example, there are other hirsutism blogs, but they don’t tend to update their content as frequently as I do.

Of course, you shouldn’t always look at your fellow writers and bloggers as competition, even if you’re serving the same small group of people. You can work together to guest blog for each other, providing backlinks and access to each others’ audiences. This type of cooperation can help your site — and your freelance writing career — really take off!

Have you got a micro-niche interest you blog about? Tell us about it in the comments below.

Monica Leftwich hopes to one day make freelance writing her full time career. She’s an experienced technical writer but also writes about women’s health at The Hirsutism Hub.

Small Blog, Big Income: Earn Money from your blog!

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40 comments on “No Blog Visitors? How a Micro-Niche Blog Drew Big Traffic
  1. sara says:

    “guest posting is the CORE strategy for growing your audience.” So True.

    When I had a crochet blog, I did a number of 30 day guest blogging tours (tough), but the growth the blog received during that time, and even after was worth it.

    I too enjoy this site. ^_^

  2. Is this strategy still viable as even the micro-niches have become more crowded. What’s your take on it now?

    • Hi Sarah! Absolutely it is (or I believe it is).

      I think what’s important to keep in mind is picking a micro-niche that’s a sub-niche of a much larger niche (which they usually are) so you’re guest blogging and blogger outreach opportunities are plentiful.

      Additionally, many micro-niches are not always maintained so writing good, updated material is a must in making a micro-niche work. I look at that blogs in my micro-niche and some have not posted a thing since January this year or stopped posting material altogether!

      As with anything else, you can make a micro-niche work, depending on the effort you put into it.

      Thanks!

  3. Mercy says:

    Nice post there, I love it!

  4. Josh says:

    I definitely love niche blogging, but I’m still getting customers from just about every niche. I’ve written about a bunch of topics. Although, I’m sending out a fresh batch of emails with a more specific twist this week. Great post!
    Josh recently posted…5 Ways to Earn Your Christmas Budget by Freelance WritingMy Profile

  5. N. Kumar says:

    Hi Monica,

    Great Post! I think focusing on micro-niches on the Internet can prove to be a very profitable way to make money online. However, Many people easily get confused by the term micro-niche. It does not mean a small website, rather it is targeting a very focused niche of people.

    Wish you good luck 🙂
    N. Kumar recently posted…Yoga For Weight Loss [ 3 Powerful Yoga Poses]My Profile

  6. Heather says:

    Hi Monica,
    Great post – guest posting is definitely a good way to get traffic to your own site.

    And, as you say, what’s really important is to target the right blogs to guest on. I’ve had some traffic from a few guest posts that I’ve done but realized (after the fact) that I wasn’t targeted enough in choosing which blogs I guest for. That, however, is in the past.

    Thanks for your advice!
    Heather recently posted…Why taking the ‘Field of Dreams’ approach won’t work for your business – and what to do about itMy Profile

  7. Great post Monica,
    I couldn’t have agreed more on your tips here. The truth is that the best and easiest way to build a successful site today is to narrow down your niche very well.

    If you can choose a niche that is a sub-niche of many big niches then, the competition will certainly be lesser and it will not take you much time and efforts to start ranking it in Google.

    Thanks for sharing.
    Theodore Nwangene recently posted…125 Marketing Quotes from Top BloggersMy Profile

  8. Ebs says:

    Such a useful page – Thank You!

    @Monica – Wow! Your website is SO honest and direct. Plus I’m sure it’s a lifeline to many people who feel isolated to now know that they are not alone.

    I think once you find a niche subject matter you passionately care about and have personal experience of, people can relate to you better than they would a traditional so called “expert” as they know you speak from the heart. They will want to interact with you, “pick your brain”, and keep coming back for more.

    Regarding guest posting to reach a wider audience, is there a strategy you can recommend for submitting a guest post, getting it read and then accepted/published by the “big boys”?

    Something I’m considering is writing ebooks on micro-niche topics, supported by a micro-niche website.

    Also recently I have heard that Amazon accept articles for sale and/or for loan in their library (for loans the authors get paid per page read apparently). I’m thinking this might be a way for me to maximise some of my old Hubpages articles which are not getting many views!

    • Hi Ebs!

      Thanks for the kind words! As far as getting your material published by the “big boys,” I cannot stress enough how much Carol’s pitch letter clinics and other goodies from the Freelance Writer’s Den helped me pitch and writer my blogs better. If cannot become a member of the Den, consider any pitch direction from Jon Morrow and Bamidele Onibalusi (both of these gentlemen are 6 figure-earning bloggers). Mr. Morrow dedicates a whole website for guest blogging at guestblogging.com!

      But in general I would:

      1. Do a quick search of potential guest blogging targets.

      2. Study their site (content, comments, social media engagement) to see what they have and MUCH more importantly, what type of blogs they may be missing.

      3. Find the right editor on the site and pitch to them a short letter (friendly and very to the point, detailing why this blog would make a good addition to their site).

      4. Write a damn good post!

      5. Press repeat for the next potential guest blog. 🙂
      Monica Leftwich recently posted…5 Ways Teens With PCOS Can Survive The School Year!My Profile

    • Carol Tice says:

      Ebs, I think ‘article’ sales on Amazon are pretty low. They don’t have visual covers, don’t display well, and I don’t think tend to appear high up in searches on Amazon. I don’t really know anyone who’s earning from Amazon articles.

  9. Mary Clark says:

    Thanks for the inspiration, Monica.

    Carol–I was one of those annoying writers who wanted to be a generalist, but I’ve finally taken your advice, and am working on building my niche(s).

    Since I’ve started doing this (about a month ago), I’ve snagged my highest paying client yet.

    Niches are the way to go.

  10. Oussama says:

    Guest posting is a great way to get a lot of traffic and to have exposure. The more you do guest posting the more your own brand gets more and more recognized.
    Oussama recently posted…How The Economic Globalization Has Been Done Wrong?My Profile

    • Patricia says:

      Know what, I wrote a guest blog for a super popular travel blog once. I worked hard to make it as informative and as engaging as possible. I didn’t get much traction from that post because they never promoted it. Not once in any of their social media accounts and pages. I don’t know why.
      Patricia recently posted…Bethenny Frankel’s Skinnygirl diet book: a reviewMy Profile

      • Oussama says:

        It’s really weird that they didn’t promote it even once. It’s a loss for you but also a huge loss for them. Don’t you think they are not aware concerning this mistake? I think that letting them know could fix it.
        Finally, if you are in the same niche or field as the popular website you wrote on, you should definitely get a spike in traffic. Just try to contact them in order to have it promoted. In the meantime, don’t hesitate to promote it yourself as much as you can.
        I wish you a lot of luck!
        Oussama recently posted…How The Economic Globalization Has Been Done Wrong?My Profile

        • Hi Oussama and Patricia!

          I agree with Oussama. I always make it a point to do my own promotion. And yes, reaching out to the publishing editor wouldn’t hurt. It’s not impossible that they simply had more compelling blogs to promote or got busy. We’ve all been there when we believe our article has been devalue on a guest blog. Simply communicate this to them.

          Sometimes, when I post to the HuffPost or Penny Hoarder, I’ll tag them on my Twitter and Facebook promotions so it shows up on their feeds and on the feeds of anyone following them.
          Monica Leftwich recently posted…I Started My Freshman Year of College 5 Months Pregnant, And Returned to School Right After MiscarryingMy Profile

          • Patricia says:

            Hi Oussama and Monica,

            I actually haven’t asked the editor yet about their promotion of my guest post. My bad. Will do it today. I should’ve done it sooner.

            Yes, I do promote the said post in my own social media networks (Facebook, Twitter, Google Plus, and Instagram). I also occasionally tag them whenever I do so.

            Thanks a lot for the advice and more power to your writing careers,

            Patricia
            Patricia recently posted…Bethenny Frankel’s Skinnygirl diet book: a reviewMy Profile

      • Carol Tice says:

        I find that a little hard to believe, Patricia — at the very least most sites would email it out to their (usually large) list. It’s also on you to be a good guest — respond to comments, and promote the post to your OWN audience, target it to other thoughts leaders. It’s possible your topic was off the beaten trail for them, or repeating materials they’d already seen.

        • Patricia says:

          Hi Carol,

          Yes, it is a bit weird. I subscribe to their list so I know that it wasn’t promoted there. I regularly check my post so I could respond to any comments as soon as possible. I also promote it to my own audience. I notice that a lot of bloggers share their evergreen posts routinely, so I plan to do that as well with that particular post of mine.

          They actually chose the topic I wrote for them. You’re right, though. It might be a bit off the beaten trail for their audience. The post was definitely still related to their blog’s main topic, but it was a sub-topic that isn’t usually discussed on their site. Maybe I should’ve suggested an angle that was more attuned to their needs. A lesson for my next guest post!

          Thank you for your inputs,

          Patricia
          Patricia recently posted…Bethenny Frankel’s Skinnygirl diet book: a reviewMy Profile

      • Oussama says:

        Hey again,

        That’s a good news to see that you know what might have made that guest post not to take off and bring a spike in traffic. At least you found the mistake and learned from it.

        I wish you a lot of luck for the next one Patricia!
        And thanks to Monica and Carol for their inputs too.
        Oussama recently posted…5 Motivational Videos To Get You Back On TrackMy Profile

  11. Rob says:

    Years ago I read an article about a company that did very well finding micro-niches and selling related products. I tried it with a friend and our effort was a dismal failure, but we didn’t have the time or funds to promote the site or the product. Still think it was a good idea, but can’t afford the time or money to do it properly. Both of us have gone back to making a living the old-fashioned way – he’s an architect and I’m a freelance writer.
    Rob recently posted…Is a traditional publisher now a vanity press?My Profile

  12. Chris Sturm says:

    Thanks for the enlightening post, Monica. I run a blog for fine art painters and keep my posting mostly limited to pigments and materials. It really is a good way to get information out there that painters are looking for, and I have received similar feedback. You’re right that people will view you as an authority on your subject matter and that Google will rank your content higher.

    I have to do a lot of research to be able to get all the information in my articles that I want the reader to have, and some of it is obscure and hard to track down. But it’s good for my self-discipline and I enjoy learning as much about my subject matter as I can — it helps me, too.

    • Thanks Chris!

      Yes, I’ve learned that some of my more research blogs or blogs that I spent a long time getting my information together for, are some of my best material.

      You know, because fashion involves pigments and materials (of course), you could come up with some clever guest blog topics for fashion websites (think Cosmo, Jezebel, Allure, etc.) in an artistic manner.

      This incorporates the essence of your blog while tending to the needs of their website.

      Do this enough times (getting your work published in high traffic places) and you could see your traffic blow through the roof!

      Just my 2 cents… 🙂

  13. Shahrukh Ali says:

    Hi carol, i want to ask something besides the general topic, please don’t mind.
    What is your take on writing for news media? I mean who should i contact if i want to write for them?

    Also, if i care to offer my services for general blog entries, what sort of tagline should my email have?

    p.s. good post from monica, would love to read more from her.

    • Thanks a lot Sahrukh!

    • Carol Tice says:

      You’d have to be more specific Shahrukh — “news media”…like who, exactly?

      I don’t find there’s much money in writing “general blog entries” — I think you should reread this post! Having niche expertise is where it’s at.

      Also don’t know what you mean by ‘tagline’ – do you mean the subject line of the email?

      • Shahrukh Ali says:

        by “news media” i mean websites of news channels (or sites that provide news themselves), newspaper websites, and so on.

        And yes….i was referring to subject line.

        • Carol Tice says:

          Most of those sites hired trained journalists…I think it’s difficult to break in if you don’t have reporting experience, especially if you want to be paid. Forbes has many free CEOs and ‘thought leader’ types who blog for them — 800 or so, I believe — but there’s no pay involved.

  14. Liesa Malik says:

    I do a lot of research on-line. How then would one become an expert when people are looking for “OMG! There’s no information anywhere online about this. Thank you for creating this website”?

    Wishing you well.
    Liesa Malik recently posted…Watchman Disappointment–by Michael HopeMy Profile

    • Hi Liesa!

      For me, it was simple. I created a website for a private issue that millions of women dealt with. Then, I (very important!!) wrote guest posts for top health websites.

      And then I pressed repeat. 🙂

  15. Patricia says:

    Hi Monica! Thanks for sharing your experience. Hirsutism IS is a micro-niche topic. I think it’s great that you were able to find an uncommon and relevant topic that’s not often expounded on.

    I blog about health too, but my posts are more about active living and wellness.
    Patricia recently posted…Bethenny Frankel’s Skinnygirl diet book: a reviewMy Profile

    • Thanks Patricia! I was nervous about starting a micro-niche. But I kept at it, guest blogged myself to death, and eventually the website became profitable!

      • Carol Tice says:

        I think so many writers plug away on their own blog, and don’t realize that guest posting is the CORE strategy for growing your audience. I love how your niche overlapped with more than one big topic, and you had a lot of possible sites to guest on.

  16. Right on Monica!

    Make your writing proposition more specific. Then you won’t get buried deep down in the search engine results by trying to compete with the general crowd.

    Writing about more general topics rarely brings anything new to the table – because chances are that loads of other people have already written about the same thing.

    By contrast, when writing for a niche, you’re often adding something new and valuable.
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