I groaned when I read the email subject line, saying a former client had written a bad review of my business on a very popular online site.
This client had been a problem for several weeks, and finally requested a refund. Despite my no-refunds policy, I agreed.
Because of a postal delay, that refund check didn’t arrive by the designated deadline. The client then sent an obnoxious email and posted negative reviews to Yelp and Thumbtack.com — sites where my profiles generate a combined 85 percent of my new client calls. Negative reviews on these important prospecting tools could tank my business.
Plus, the Better Business Bureau contacted me for a written response to his complaint there.
No question — it was a client disaster in the making.
I know clients need to trust professional resume writers like myself, so this was a “do or die” situation.
How can you make a bad review work for you, and not against you? Here’s what I did: