Better Business Bureau

How One Writer Turned a Bad Review into Prospecting Gold

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I groaned when I read the email subject line, saying a former client had written a bad review of my business on a very popular online site.

This client had been a problem for several weeks, and finally requested a refund. Despite my no-refunds policy, I agreed.

Because of a postal delay, that refund check didn’t arrive by the designated deadline. The client then sent an obnoxious email and posted negative reviews to Yelp and Thumbtack.com — sites where my profiles generate a combined 85 percent of my new client calls. Negative reviews on these important prospecting tools could tank my business.

Plus, the Better Business Bureau contacted me for a written response to his complaint there.

No question — it was a client disaster in the making.

I know clients need to trust professional resume writers like myself, so this was a “do or die” situation.

How can you make a bad review work for you, and not against you? Here’s what I did:

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