blog-based business

Blog Marketing Crisis: 3 Ways to Survive the End of Email

Blog Marketing: How to Get Emails Delivered. Makealivingwriting.com

Since the beginning of the Internet, there’s been one basic law of blog marketing: The money is in the list.

Email addresses are all that really matter in your blog-based business, not Facebook ‘likes’ or social shares. You don’t know who those people are. Build a big email list you can sell to, and you’ll be rich.

Also, help your freelance clients build a list for their blog, and they’ll be rich — and keep hiring you back.

Email worked great for bloggers, for so, so long. It’s always been the primary way we build an audience, offer products and services for sale, hold contests and giveaways, conduct surveys, and more.

It’s how we stay in touch, connect, grow relationships with readers, and build authority.

That is, email worked for a long time…until it didn’t.

Bloggers confront two big problems today: The rising difficulty of getting emails delivered, and the coming of a generation of young adults who don’t use email. Ever.

What can you do in your blog marketing, to keep your blog and your clients’ blogs thriving? Here are three basic strategies, and some in-depth explanation on how we’re implementing these here on Make a Living Writing:

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26 Simple Hacks For Creating Must-Read-and-Share Blog Content

How to Blog Content Readers Love. Makealivingwriting.com

Did you have blog content all figured out back in 1996?

It was the same year Oprah started her book club, the Tickle Me Elmo doll made its debut, and the medical drama E.R. dominated TV ratings. You know, stuff people were in love with a couple decades ago.

If you’re being totally honest, blog content probably wasn’t on your radar back then.

But is was for this one guy…named Bill Gates. He said:

“Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”

In today’s digital world, effective blog content is part of the marketing machine to get clicks, likes, follows, more subscribers, and even generate revenue. And if you know how to do it, clients are gonna want you.

Ready to learn how to write blog content readers (and your clients) love? Here’s how:

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How to Blog: The Ultimate Guide to Mega-Useful Tools

How to Blog: The Ultimate Guide to Mega-Useful Tools for Writers. Makealivingwriting.com

When writers ask me how to start a blog, I usually start talking about blog-post topics, ideal blog-post format, monetizing strategies, and such…and then realize I’m on the wrong track. Writers have topic ideas! What many need to know is technically, how to blog.

As in: If you write a post, how does it show up on the Internet? What tools are behind the curtain, that make your blog go?

Over the years, as my blog has grown, sprouted my writer community, courses, coaching, and more…lots of new tools came into play. I’ve been meaning to share everything I’m using for a while, because I know bloggers want tips on the best tools.

So, here it finally is! A look at the many blog software tools that work behind the scenes at Make a Living Writing, grouped by topic for easy reference. I’ve included tools I used as a newbie, as well as more robust tools my blog uses today.

Many of these apps and blog software bits are free, some have free trials, some you’ll need to pay.

And yes, there certainly are affiliate links included here, since I personally use and happily recommend these. If you’re a technical noob and have wondered how to blog like a pro, your questions should be answered below.

Enjoy!

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Writing Tips: 10 Productivity Secrets From the Author of 1,000 Blog Posts

Useful Writing Tips From 1,000 Blog Posts. Makealivingwriting.com

I’ve got some writing tips for you today, on how to crank out volumes of useful posts that draw a crowd. What’s the occasion? Well, in the past month, this blog hit two milestones: We published our 1,000th blog post, and hit roughly 1 million annual readers.

I wrote the vast majority of these posts (for several years, at the rate of five posts a week).

It isn’t just the posts here that I’ve written over the past decade, either. I also wrote posts daily for a year for BNET (remember them?), wrote 3-4 times a week for Entrepreneur.com for years, and contributed 165 posts to my Forbes channel, to name just a few of my paid blogging clients.

In all, I’ve written thousands of blog posts, since getting back into freelancing in 2005.

If you have trouble pushing ‘publish’ on your posts, and wonder how to produce volumes of quality work, here are my writing tips for maximum productivity:

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How to Write a Blog Post: Inside My 17-Step Process

How to write a blog in 17 steps. Makealivingwriting.com

Do you think you know how to write a blog post? If your blog doesn’t earn much money, I’ll bet that you don’t — at least, you don’t know all the elements that go into writing a successful blog post today.

Writing a popular blog post is a lot more sophisticated than it used to be. If you want to attract a decent-sized audience, there are a ton of technical steps to take to make sure readers can find it — and then, that they read it, like it, and want to subscribe.

Here’s a look at the process my blog editor Evan Jensen and I have cooked up at this point to make sure our posts reach the largest possible audience (and yes, I’m using affiliate links for some of the tools I recommend):

How to write a blog post? First, have a plan

My top tip for having a successful blog is to create a system and checklist for each blog post. That way, you get a consistent result. It’s not that some posts come out spiffy and others look like something you slapped together in a semi-daze when you couldn’t sleep for 30 minutes last night. With a system, you can give readers a pro experience, every time, and leave them clamoring for more.

Here are the blog post writing rules I’ve developed:

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Do Comments Help You Make Money Blogging? Here’s Why I’m Killing Mine

Why

If you’re a writer who hopes to make money blogging, you’ve probably heard the conventional wisdom: Comments are important. You need to attract lots of comments and respond to all of them.

That builds rapport — it shows you’re engaging with your audience and you’re accessible to them. Also, responding to them all doubles your comment count, and makes your blog seem popular and interesting!

That worked, for years. You could write a great, controversial or highly useful post and easily rack up 100 comments. But not so much anymore.

Over time, my feelings about comments have changed, because the comments you get have changed. Which is why this is the last post on my blog that will allow comments.

Here’s why I’m killing comments on the Make a Living Writing blog, and what I’m doing instead:

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