Since the beginning of the Internet, there’s been one basic law of blog marketing: The money is in the list.
Email addresses are all that really matter in your blog-based business, not Facebook ‘likes’ or social shares. You don’t know who those people are. Build a big email list you can sell to, and you’ll be rich.
Also, help your freelance clients build a list for their blog, and they’ll be rich — and keep hiring you back.
Email worked great for bloggers, for so, so long. It’s always been the primary way we build an audience, offer products and services for sale, hold contests and giveaways, conduct surveys, and more.
It’s how we stay in touch, connect, grow relationships with readers, and build authority.
That is, email worked for a long time…until it didn’t.
Bloggers confront two big problems today: The rising difficulty of getting emails delivered, and the coming of a generation of young adults who don’t use email. Ever.
What can you do in your blog marketing, to keep your blog and your clients’ blogs thriving? Here are three basic strategies, and some in-depth explanation on how we’re implementing these here on Make a Living Writing: