It’s a strategy every top blogger tells you to pursue: Contact successful bloggers and ask them for a guest post, link, or interview. But blogger outreach isn’t quite that simple.
Now that every blogger is constantly hit up with requests, you’ll have to be a bit more sophisticated than shooting them an email that is essentially just, “Hi total stranger, would you do me a favor and help build my blog career?”
To help you avoid wasted time on blogger outreach that goes nowhere, I’ve pulled together three recent examples of outreach gone terribly wrong in pitches I received. There’s also one terrific example of outreach done right.
Wondering what basic mistakes to avoid? Read on: