Writer websites are a proven way to stand out from the crowd, and get new clients calling you.
But most freelance writers don’t have one. That may be because when many writers contemplate putting up a site, it raises the question: What should the name of my writer website be?
And its corollary: What should the tagline say?
It’s easy to get hung up on what to do for website branding. So many possibilities! Then, you stall out and don’t end up putting one up.
That’s not good.
Your writer website is a great opportunity to create a writing sample. If you want online clients, creating a fantastic writer website is a great way to show them you ‘get’ the internet.
There are definitely some key things to know about branding for writer websites. I’ve reviewed literally hundreds of writer sites over the years — and seen writers succeed and fail with their sites. Along the way, I’ve learned there are definitely types of branding that work for writer websites…and types that don’t.
What do you need to avoid, and what works great for branding writer websites? Let’s dig into the details.
I’m going to start with the top problems I’ve seen in writer-website branding. Then, I’ll give you four ways to do branding that all reliably work great for freelance writers.