business of freelancing

How to Attract Customers Who Are Your Ideal Freelance Clients

How to attract customers for freelance writers. Makealivingwriting.com

Are you stuck trying to figure out how to attract customers to build your freelance writing career?

If you’re taking any old gig, it’s hard to get any real traction. You have to constantly market yourself, and never acquire expertise that helps you raise your rates and grow your income.

The solution: Learn how to attract customers who give you clips that will impress the best clients in your chosen industry niches, like I teach my Den 2X students.

Sit down right now and make a list of your 10-20 top prospects. What great-paying markets would you write for? Think big! For me, this list includes Vanity Fair, Costco, and American Express (wrote for the latter two in the past, but would love to get back in!).

Once you have that list, you need to figure out who you could write for now. Do it right, and those great clients will be contacting you. Wouldn’t that be sweet?

It’s one of many strategies I teach in my Freelance Writers Den 2X Income Accelerator mastermind program to help students identify who to pitch now to land dream clients, often in 6 months or less.

Here are 15 different approaches I’ve never shared outside of Den 2X before, to help you build the portfolio your ideal clients will love:

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Emergency Help for Freelance Writers: My Top 7 Answer Posts

Urgent

When you’ve created over 900 posts full of free help for freelance writers, it’s hard to remember every single post. Becomes a bit of a blur!

But a few posts stand out in my memory, because I keep sending their links out to struggling writers, week after week. They’re posts that address a writer’s critical need to understand some aspect of freelancing.

You’ve got urgent questions about how to make it as a freelance writer — and these are the posts that deliver the answers.

I can’t remember where I put my sweater half the time these days, but there are a few key posts that come easily to mind, because I find myself sending writers off to read them again and again.

After nearly a decade (!) writing this blog to provide help for freelance writers, these seven posts seem to address the most common problems freelancers face:

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Writing for Money: The Path to Your First $3,000 Month

Writing for money - The path to move up and earn more. Makealivingwriting.com.

Ever wonder what smart freelancers are doing when it comes to writing for money?

I did. I thought about it a lot when I was working in retail.

You know, minimum wage, run the cashier, stock shelves, talk to customers. Same shift, different day.

When I finally decided to quit, I thought I had freelancing figured out.

But it didn’t take long to realize I couldn’t keep going without good pay from writing for money to cover my bills.

I expected an immediate, steady income. I’d heard some really great stories about successful writers and thought I could be one of them.

So imagine my surprise when the new clients I desperately needed didn’t magically appear at my door with handfuls of cash.

It was frustrating. And I knew I had to do something about it if I wanted to stick with freelancing.

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How to Punch Your Own Ticket to Triple Your Freelance Writing Income

How to Punch Your Ticket to Triple Your Freelance Writing Income. Makealivingwriting.com

A lot of freelance writers have a poverty mentality. I hear a lot of, “I’m just hoping to make a fraction of what I made at my day job. I need to earn enough from my writing income to survive.”

That’s one mindset of some freelance writers. But there’s another way to approach your freelance business.

If you take the attitude that your freelance writing income is unlimited, you can see your income explode.

That’s what happened to Canadian freelance writer Sylvie Tremblay, who recently graduated from my Den 2X Income Accelerator. After a year in the program, which starts with making a mindset shift to believe in yourself, she tripled her writing income, going from subsistence, paycheck-to-paycheck living to having money in the bank, traveling, and feeling financially secure.

Among the highlights of Sylvie’s story that you’ll see in the video:

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The 10 Personality Traits Freelance Writers Need for Success

Top personality traits of freelance writers. Makealivingwriting.com

After over 15 years as a freelance writer, and many more years writing for a living as a staffer, I’ve concluded that I’m weird.

Seriously!

There are things other people hate that I strangely seem to like.

I’m kind of addicted to taking on seemingly impossible assignments, for instance.

That got me thinking about what it takes to be a freelance writer, personality-wise.

I asked my audience on this blog’s Facebook page, too, and got an earful.

If you’re wondering if you could make it as a freelance writer, consider whether you’ve got these 10 useful personality traits for successful freelancing:

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3 Content Marketing Tips to Level Up Your Freelance Income

3 Content Marketing Tips to Level Up Your Freelance Income. Makealivingwriting.com

Many freelance writers find themselves in a tough bind. Even the good writers.

No matter how great your writing is, you aren’t making enough money. You write too many words for far too little money. You spend way too much time looking for the wrong gigs. It feels like you’re running in circles, going nowhere.

Does this sound familiar to you, dear reader?

Here’s a secret I want to let you in on:You’ll land higher paid gigs by providing more than just quality writing. By understanding that the value you’re providing matters, and the solution isn’t necessarily more words.

The solution to getting paid more is to give your clients more of what they want: more traffic, links, leads, and ultimately sales. And you can do that when you apply content marketing strategies to running your freelancing business.

I know, because my first seven blogs never made a dime. But things have changed with my latest blog, The Storyteller Marketer, because I started using three key content marketing strategies to grow my business. Now I command rates 15 to 20 times higher than a lot of other writers.

Not only that, I began to connect with New York Times-bestselling authors, TED speakers, and the who’s who of marketing. All by changing my perspective to think like a content marketer instead of ‘just a writer.’

What changed? Here are the three things I did to help me take my freelancing business to the next level:

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