content marketing

How Writers Can Easily Earn More in B2B Content Marketing

How to Earn More in B2B Content Marketing.

Have you wondered if business-to-business, a/k/a B2B content marketing, might be your ticket to a bigger writing income?

I’m hearing this from a lot of writers in my community:

“I’ve decided on a writing niche — I’m going to write B2B.”

So. B2B is definitely an area with a lot of marketing money in it. That’s because the products and services sold to businesses can be expensive, from fancy copy machines to $10,000 consulting packages and up.

The more something costs, generally, the more elaborate and costly the marketing process is — and the more writers stand to make.

But there’s a problem: Simply saying you write B2B doesn’t get clients excited about hiring you. In fact, positioning yourself that way can send the very clients you want running for the exits.

Let me explain the one simple tweak to make to connect with great-paying B2B clients.

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Freelance Writing Forecast for 2018: 12 Experts Weigh In

Freelance Writing Forecast for 2018.

Ready to prepare for a great year of freelance writing? It’s time for my annual freelance forecast, with all-new predictions on the trends that smart writers will capitalize on in the coming year.

I feel pretty good about how my 2017 predictions worked out. But this year, I decided to take it up a level. I asked all the savvy observers of the freelance scene I know to weigh in with their predictions, too.

What new trends are growing? What will pay well and what will be a bust? Read on to learn what freelancers will we see more and less of in 2018.

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Get Paid to Blog: 5 Ways to Show Clients Your Value

Tips to Help You Get Paid to Blog.

You may know that a growing number of businesses hire freelancers who get paid to blog. And they get paid well. High-quality blog posts can pay $200 a post and up.

The question is, how do you get those better gigs? To get paid to blog (real money, that is), you need to show clients how the blog posts you write help bring in additional money.

A decade back, blogging was more of a ‘squishy’ soft-sell tactic than it is today. Now, companies increasingly understand how content marketing works to bring them more leads, opt-ins, and ultimately, sales. Which means they look to you for proof your posts will bring new business.

I’ve been getting a lot of questions about this challenge in Freelance Writers Den lately, so I thought my blog readers would probably like tips on this, too. In this post, I’ll give you concrete strategies for demonstrating the value of your paid blogging, even as a newbie.

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Sponsored Content Scandal: How Bloggers Lie and Break the Law

Sponsored Content Scandal: This Can Ruin Your Writing Career.

When you read a blog, do you think the blogger is focused on delivering useful information to help you? They may not be. I’ve recently become aware that the world of sponsored content — a/k/a native advertising or sponsored blog posts — has gotten a lot shadier.

To sum up, some bloggers are lying to you about their relationships with sponsors. Worse, they don’t see a thing wrong with it.

Today, I’m ripping the lid off the growing problem. It’s secret collusion between some link-seeking companies and unethical bloggers to deceive their readers and pass off paid promotions as their unbiased recommendation.

When I started looking into this, I could hardly believe it was real. But it’s a growing problem that threatens the reputations and livelihoods of every freelance writer who works online.

Here’s how this scam works:

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Flash Marketing: How I Booked $25K with Sales Copy Packages

How I booked $25K with sales copy packages.

Imagine being able to bring home a five-figure paycheck in a week without having to drive anywhere, send any emails, or even put up a page of sales copy.

It might sound crazy if you’ve  been writing for low-rates and doing small one-off projects. But it’s not. This. Is. Happening.

I created a plan to write sales copy packages for businesses–all the content a client would need to get up and running (landing page, thank you page, blog posts, sales page, social media posts, and an email series).

Have you ever thought about offering sales copy packages? It’s an incredible way to boost your freelance writing income and work with great clients in your niche. And it’s not as hard as you might think to do this.

After mapping out a plan to write sales copy packages, I invited people to sign up for an introductory price of $4,999.

The goal was simple. Book five clients at this rate. Within a week, those five spots were filled, and more prospects were practically begging for this sales copy package. Since then I’ve raised the price…twice, and currently charge $7,499 for it.

Want to know how to create an offer for sales copy packages and charge pro rates? Here’s what you need to know:

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How I Turned An Unpaid Guest Post Into $4,000 Per Month

From guest post to landing $4K a month.

Are you taking advantage of in-person networking opportunities to find freelance writing clients?

Write a guest post for free? When you’re trying to make a living writing, it might seem counterintuitive to give your best effort to a piece that won’t put any money in your pocket.

But you can’t look at it that way. One of the first things I tell writers who are new to the freelancing world is that opportunity is unpredictably predictable.

You never know where writing opportunities will pop up. But if you cast enough lines in the water, you will inevitably reel something in. Some good marketing strategies you should be using to land freelance writing gigs include:

  • Send query letters and LOIs
  • Make cold calls
  • Create a direct-mail marketing campaign
  • Introduce yourself to prospects using social media
  • Use LinkedIn to connect with prospects
  • Attend in-person networking events

When you focus your efforts on marketing and do it consistently, you’re going to get results. But there’s at least one marketing strategy that sometimes gets overlooked:

Write a guest post. For free. For a popular blog.

If you’re looking for a way to throw new lines in the water, start pitching and writing guest posts, even if you won’t be paid. It’s a smart marketing strategy that can help you land new clients and lucrative gigs.

Here’s how I turned an unpaid guest post assignment into a $4,000 per month contract in four steps.

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