Have you wondered if business-to-business, a/k/a B2B content marketing, might be your ticket to a bigger writing income?
I’m hearing this from a lot of writers in my community:
“I’ve decided on a writing niche — I’m going to write B2B.”
So. B2B is definitely an area with a lot of marketing money in it. That’s because the products and services sold to businesses can be expensive, from fancy copy machines to $10,000 consulting packages and up.
The more something costs, generally, the more elaborate and costly the marketing process is — and the more writers stand to make.
But there’s a problem: Simply saying you write B2B doesn’t get clients excited about hiring you. In fact, positioning yourself that way can send the very clients you want running for the exits.
Let me explain the one simple tweak to make to connect with great-paying B2B clients.