You read about it everywhere, see tons of online ads for writing jobs doing it, and it’s all the buzz of the online-marketing world. But what is content writing, anyway?
If you’re new to freelance writing, you may be baffled by all the talk about ‘content marketing.’
You hear there’s lots of opportunity for content writers, but you hesitate to pitch or apply for content writing jobs, because you’re not sure you know exactly what people mean. That makes you worry you could get a content writing assignment, and then you won’t be able to pull it off.
Well, good news: This post is your content-writing primer. You should be able to go out and get content writing gigs — and confidently complete them — once you’ve read this post.
More good news: Content writing is easy, enjoyable, and can pay great. It can also be a good source of regular, ongoing writing jobs. So it’s well worth learning about the world of content marketing, and where you fit into it as a freelance writer.
Ready to learn all about it? Great!
I’m going to pull this term apart — content marketing — and train you up on each piece. So we’ll talk about content creation first, and then about the marketing side. (P.S. this post contains NO affiliate links.)