email marketing

LinkedIn Marketing for Writers: 4 Steps to Get Email Addresses FREE!

LinkedIn Marketing: 4 Steps to Get Email Addresses FREE! Makealivingwriting.com

Do you have a LinkedIn marketing strategy in place to connect with editors and marketing managers in your niche?

Or are you trying to track down a source with a specific set of skills or credentials?

If you just had their email address, it would make things a lot easier. Right?

With an estimated 500 million registered users, LinkedIn makes it easy to find contacts in any niche or industry and make a connection. (If you don’t have a LinkedIn marketing strategy in place as a freelance writer, you should.)

But once you make a connection with a prospect, do you have to rely on the InMail feature inside LinkedIn to pitch a story idea or send a letter of introduction? No.

Or maybe you’ve thought about paying for LinkedIn Premium ($47.99 and up) just to be able to send InMail to people who aren’t in your network yet. There’s a better way.

In fact, there’s a LinkedIn marketing strategy you can use to get the email address for every person you connect with for FREE in just four simple steps. Here’s how it works:

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Use This Clever, Gutsy Freelancer’s Strategy to Find an Email Address

The Gutsy Freelancer's Way to Find an Email Address. Makealivingwriting.com

Ever struggled to find an email address for a prospect?

You check the website for the business or magazine you want to pitch. You do an exhaustive online search. You even use software apps to try and find an email address for the right person. But all you get is frustration.

Do you settle for the blackhole of email addresses and send your pitch to info@ or editor@ and hope for the best? Don’t do that, OK. There’s a better way.

It’s time to put on your big-girl pants and be a little more clever and gutsy. If you have to work to find an email address, you might as well make it fun.

Using my brilliant tactic, I have never been denied the email address I want. Never!

You’ll need to pick up the phone and leverage the art of creative rhetoric to make it happen (some writer’s might need a personal pep-talk to get started).

But it’s worth it to find an email address for a prospect you can turn into a client. Here’s how I do it:

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4 Free Email Lookup Tools To Find Editors & Marketing Managers

Easy-to-use email lookup tools for writers. Makealivingwriting.com.

Ever waste half a day in a fruitless search for the email address of an editor or marketing manager? Well, I recently found a simple email lookup system that reliably reveals whether you have the right address.

There’s one catch here: If the person you seek doesn’t use any social media, this system won’t help you sleuth out their address.

But since most folks in business are on LinkedIn, Pinterest, Facebook, Google+ — some social media platform or other — this system is highly useful.

I’ve found this combo better than Rapportive, or Email Hunter (now known simply as ‘Hunter‘), or any of the other popular email lookup tools you may have heard about.

There are four free things you need to use my system:

  1. A Gmail address (just get one, if you don’t already have).
  2. Google Chrome as your browser.
  3. FullContact for Gmail, a Gmail extension for Chrome only. (Heads up: You may need to refresh your Gmail after you install.)
  4. An email permutator that suggests all the likely possible email address formats for any given name (I use a free handout from Rob Ousbey at Distilled that you can download from this page). You could live without this if you’re highly creative in guessing emails, but I found this tool a real time-saver that helps you easily track which versions of your target name you’ve already tried.

You may know that I’m not very tech-savvy, so I want to reassure you these are easy installs to do. I was able to get this hooked up on my own, and didn’t even cry once.

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Is LinkedIn Premium Worth It? Why It’s One Freelance Writer’s Success Strategy

Is LinkedIn Premium worth it? Why it's one freelance writer's success strategy. Makealivingwriting.com

Need to find prospects that can turn into well-paying clients? Don’t we all. But too often, writers hit all the wrong places hoping to land a gig. You’re not likely to find good clients on job boards, content mills, Craigslist, and bidding sites. But that doesn’t mean they’re not out there.

In fact, if you use the right strategy, you can tap into a massive list of potential prospects in your niche using LinkedIn Premium. (Is LinkedIn Premium worth it? I’ll explain.) But I didn’t know that when I got serious about freelancing. I used to troll job boards and send LOIs to people I wasn’t always sure were the decision makers. I had some success with this approach. But I struggled to find the right clients. Sound familiar?

I needed a better way to zero-in on my niche (FinTech), find the right people to pitch and land better-paying clients. But how? I stumbled across the answer when I signed up for Lynda.com. And by chance, I scored a one-year subscription to LinkedIn Premium along with it (LinkedIn Premium now costs $29.99 to $79.99 a month).

I had heard plenty of buzz about LinkedIn Premium. But I was on the fence. I had the same question as a lot of freelancers, is LinkedIn Premium worth it? With a free subscription, I decided to jump in and see what I could do with it to grow my freelancing business. It didn’t take long to get results. I found a $1/word client and developed a strategy to use LinkedIn to move up and earn more. Here’s how I did it:

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Hearing Crickets? Try These Freelance Pitch Tweaks That Get You to “Yes”

Freelance Pitch Tweaks That Get a Yes! Makealivingwriting.com

Are you scared to send cold pitches to drum up new business clients?

It made me nervous, too, when I quit my salaried job to write.

But my monthly income from freelancing was a disappointing $200 – I had to attract new business clients fast.

Cold pitch emails were my solution. In four months, my income skyrocketed to $4200 and I had four new clients.

Here are five strategies I used to conquer cold pitching with only a few writing clips under my belt.

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