email marketing

Cold Email Subject Lines That Get Writers Hired: 5 Proven Formulas

Cold Email Subject Line Formulas for Writers. Makealivingwriting.com

Have you been wanting to do some serious pitching — but haven’t gotten going, because you don’t know what to put in your cold email subject lines?

Many freelance writers have this question, I’ve learned. Fortunately, I’ve spent the past 8 years hanging out with about 12,000 writers inside my Freelance Writers Den (CURRENT SECRET DOOR LINK PLEASE?) community and reading our busy forums. At this point, I definitely have a strong sense of what email subject lines freelance writers use that grab attention and get their emails opened.

You’re right to care about what you put in your subject line, because let’s face it: If it isn’t amazing, your email will probably go unread.

Your pitch is going nowhere, no matter how stellar an article idea or content-marketing pitch you’ve got. It will never be opened and read.

To get better results, you’ll have to do one of two things — learn to write great cold email subject lines.

Fortunately, coming up with a headline that catches your target’s attention isn’t super-hard. There are proven formulas you can use here.

What are they? Here are my five basic cold email subject lines that get results:

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Stop Hearing Crickets: These Pitch Changes Get You More Writing Jobs

Hearing Crickets? One Change Gets More Writing Jobs. Makealivingwriting.com

Are you desperate to find more good-paying writing jobs?

I hear from a lot of writers who send out pitch after pitch…and hear absolutely nothing back. Crickets.

Recently, I met a writer who said they had sent 800 pitch letters out, and gotten zero responses!

That’s just wrong.

If you never get a response to your pitches — even just to say, “We don’t use freelancers” or “We already have this topic assigned” — you’ve got big trouble.

Stop what you’re doing. It’s time to re-assess.

Getting off the intermediary places like Upwork, content mills, and Craigslist ads, is key to earning better rates. To do that, you’ve got to be able to target better-caliber clients you want, pitch them, and get them to say ‘yes.’

If you’ve been hearing crickets from your pitches, and you’re confused about how to change things, good news: there are basically only three things you can do to make this better. The road to a better response rate isn’t complicated.

There are three big levers you can throw to improve your situation. Ready to start getting more responses, client meetings, and assignments?

Here are the only three things to focus on, if your pitches aren’t getting results:

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Blog Marketing Crisis: 3 Ways to Survive the End of Email

Blog Marketing: How to Get Emails Delivered. Makealivingwriting.com

Since the beginning of the Internet, there’s been one basic law of blog marketing: The money is in the list.

Email addresses are all that really matter in your blog-based business, not Facebook ‘likes’ or social shares. You don’t know who those people are. Build a big email list you can sell to, and you’ll be rich.

Also, help your freelance clients build a list for their blog, and they’ll be rich — and keep hiring you back.

Email worked great for bloggers, for so, so long. It’s always been the primary way we build an audience, offer products and services for sale, hold contests and giveaways, conduct surveys, and more.

It’s how we stay in touch, connect, grow relationships with readers, and build authority.

That is, email worked for a long time…until it didn’t.

Bloggers confront two big problems today: The rising difficulty of getting emails delivered, and the coming of a generation of young adults who don’t use email. Ever.

What can you do in your blog marketing, to keep your blog and your clients’ blogs thriving? Here are three basic strategies, and some in-depth explanation on how we’re implementing these here on Make a Living Writing:

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Follow This Persistent Path to $100-Per-Hour Freelance Work

The Persistent Path to Well-Paid Freelance Work. Makealivingwriting.com

You’re sifting through LinkedIn one day looking for freelance work, and come across a solid prospect. What’s your next move?

If you’re the stereotypical sales type (extrovert, talkative, a good presenter, a won’t-take-no-for-an-answer closer), you pick up the phone and hustle with a lot of bravado and high-pressure tactics.

(I don’t know about you, but that’s diametrically opposed to my own personality traits.)

So if you’re looking for freelance work, how do you find prospects and turn them into clients?

When I started this journey, I headed down an unmarked path to find niche freelance work for clients with the budget to pay pro rates. Sound familiar?

I took a few wrong turns, got back on track, hiked deeper into the freelance forest looking for prospects, and then something happened. I landed a client that pays $100 per hour.

When I looked back at the route to get there, I discovered that I was following the Persistent Path to freelance work the entire time.

Looking for good freelance clients? Follow this path to find them.

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Content Marketing Magic: A Top Expert’s Tips for Freelance Writers

Expert Reveals Content Marketing Tips for Freelancers. Makealivingwriting.com

Ever wish someone would pull back the curtain on content marketing?

It’s a buzzword that marketing directors love to pull out of their hat to sell products and services, develop branding, and get more clicks, likes and follows.

But what exactly is content marketing? How does it work? And what do you need to know to land well-paying content marketing gigs for businesses, custom publications, and agencies?

If you’re feeling a little like one of the judges on America’s Got Talent mystified by magician Shin Lim’s card tricks about content marketing, you’re not alone.

Even though content marketing has been around for ages, it’s gone through a kind of jaw-dropping metamorphosis in the digital world.

Today, about 90 percent of all companies (From Fortune 500s to small business owners) use content marketing to communicate with their audiences. And that’s a good thing if you’re a freelancer. Why? It means there’s more opportunity than ever to make a living writing.

Want to learn a little content marketing magic to land more freelance work? We caught up with an industry expert to reveal the secrets to content marketing success. Pull back the curtain…

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LinkedIn Marketing for Writers: 4 Steps to Get Email Addresses FREE!

LinkedIn Marketing: 4 Steps to Get Email Addresses FREE! Makealivingwriting.com

Do you have a LinkedIn marketing strategy in place to connect with editors and marketing managers in your niche?

Or are you trying to track down a source with a specific set of skills or credentials?

If you just had their email address, it would make things a lot easier. Right?

With an estimated 500 million registered users, LinkedIn makes it easy to find contacts in any niche or industry and make a connection. (If you don’t have a LinkedIn marketing strategy in place as a freelance writer, you should.)

But once you make a connection with a prospect, do you have to rely on the InMail feature inside LinkedIn to pitch a story idea or send a letter of introduction? No.

Or maybe you’ve thought about paying for LinkedIn Premium ($47.99 and up) just to be able to send InMail to people who aren’t in your network yet. There’s a better way.

In fact, there’s a LinkedIn marketing strategy you can use to get the email address for every person you connect with for FREE in just four simple steps. Here’s how it works:

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