email marketing

Follow This Persistent Path to $100-Per-Hour Freelance Work

The Persistent Path to Well-Paid Freelance Work. Makealivingwriting.com

You’re sifting through LinkedIn one day looking for freelance work, and come across a solid prospect. What’s your next move?

If you’re the stereotypical sales type (extrovert, talkative, a good presenter, a won’t-take-no-for-an-answer closer), you pick up the phone and hustle with a lot of bravado and high-pressure tactics.

(I don’t know about you, but that’s diametrically opposed to my own personality traits.)

So if you’re looking for freelance work, how do you find prospects and turn them into clients?

When I started this journey, I headed down an unmarked path to find niche freelance work for clients with the budget to pay pro rates. Sound familiar?

I took a few wrong turns, got back on track, hiked deeper into the freelance forest looking for prospects, and then something happened. I landed a client that pays $100 per hour.

When I looked back at the route to get there, I discovered that I was following the Persistent Path to freelance work the entire time.

Looking for good freelance clients? Follow this path to find them.

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Content Marketing Magic: A Top Expert’s Tips for Freelance Writers

Expert Reveals Content Marketing Tips for Freelancers. Makealivingwriting.com

Ever wish someone would pull back the curtain on content marketing?

It’s a buzzword that marketing directors love to pull out of their hat to sell products and services, develop branding, and get more clicks, likes and follows.

But what exactly is content marketing? How does it work? And what do you need to know to land well-paying content marketing gigs for businesses, custom publications, and agencies?

If you’re feeling a little like one of the judges on America’s Got Talent mystified by magician Shin Lim’s card tricks about content marketing, you’re not alone.

Even though content marketing has been around for ages, it’s gone through a kind of jaw-dropping metamorphosis in the digital world.

Today, about 90 percent of all companies (From Fortune 500s to small business owners) use content marketing to communicate with their audiences. And that’s a good thing if you’re a freelancer. Why? It means there’s more opportunity than ever to make a living writing.

Want to learn a little content marketing magic to land more freelance work? We caught up with an industry expert to reveal the secrets to content marketing success. Pull back the curtain…

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LinkedIn Marketing for Writers: 4 Steps to Get Email Addresses FREE!

LinkedIn Marketing: 4 Steps to Get Email Addresses FREE! Makealivingwriting.com

Do you have a LinkedIn marketing strategy in place to connect with editors and marketing managers in your niche?

Or are you trying to track down a source with a specific set of skills or credentials?

If you just had their email address, it would make things a lot easier. Right?

With an estimated 500 million registered users, LinkedIn makes it easy to find contacts in any niche or industry and make a connection. (If you don’t have a LinkedIn marketing strategy in place as a freelance writer, you should.)

But once you make a connection with a prospect, do you have to rely on the InMail feature inside LinkedIn to pitch a story idea or send a letter of introduction? No.

Or maybe you’ve thought about paying for LinkedIn Premium ($47.99 and up) just to be able to send InMail to people who aren’t in your network yet. There’s a better way.

In fact, there’s a LinkedIn marketing strategy you can use to get the email address for every person you connect with for FREE in just four simple steps. Here’s how it works:

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Use This Clever, Gutsy Freelancer’s Strategy to Find an Email Address

The Gutsy Freelancer's Way to Find an Email Address. Makealivingwriting.com

Ever struggled to find an email address for a prospect?

You check the website for the business or magazine you want to pitch. You do an exhaustive online search. You even use software apps to try and find an email address for the right person. But all you get is frustration.

Do you settle for the blackhole of email addresses and send your pitch to info@ or editor@ and hope for the best? Don’t do that, OK. There’s a better way.

It’s time to put on your big-girl pants and be a little more clever and gutsy. If you have to work to find an email address, you might as well make it fun.

Using my brilliant tactic, I have never been denied the email address I want. Never!

You’ll need to pick up the phone and leverage the art of creative rhetoric to make it happen (some writer’s might need a personal pep-talk to get started).

But it’s worth it to find an email address for a prospect you can turn into a client. Here’s how I do it:

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4 Free Email Lookup Tools To Find Editors & Marketing Managers

Easy-to-use email lookup tools for writers. Makealivingwriting.com.

Ever waste half a day in a fruitless search for the email address of an editor or marketing manager? Well, I recently found a simple email lookup system that reliably reveals whether you have the right address.

There’s one catch here: If the person you seek doesn’t use any social media, this system won’t help you sleuth out their address.

But since most folks in business are on LinkedIn, Pinterest, Facebook, Google+ — some social media platform or other — this system is highly useful.

I’ve found this combo better than Rapportive, or Email Hunter (now known simply as ‘Hunter‘), or any of the other popular email lookup tools you may have heard about.

There are four free things you need to use my system:

  1. A Gmail address (just get one, if you don’t already have).
  2. Google Chrome as your browser.
  3. FullContact for Gmail, a Gmail extension for Chrome only. (Heads up: You may need to refresh your Gmail after you install.)
  4. An email permutator that suggests all the likely possible email address formats for any given name (I use a free handout from Rob Ousbey at Distilled that you can download from this page). You could live without this if you’re highly creative in guessing emails, but I found this tool a real time-saver that helps you easily track which versions of your target name you’ve already tried.

You may know that I’m not very tech-savvy, so I want to reassure you these are easy installs to do. I was able to get this hooked up on my own, and didn’t even cry once.

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