Are you taking advantage of in-person networking opportunities to find freelance writing clients?
Write a guest post for free? When you’re trying to make a living writing, it might seem counterintuitive to give your best effort to a piece that won’t put any money in your pocket.
But you can’t look at it that way. One of the first things I tell writers who are new to the freelancing world is that opportunity is unpredictably predictable.
You never know where writing opportunities will pop up. But if you cast enough lines in the water, you will inevitably reel something in. Some good marketing strategies you should be using to land freelance writing gigs include:
- Send query letters and LOIs
- Make cold calls
- Create a direct-mail marketing campaign
- Introduce yourself to prospects using social media
- Use LinkedIn to connect with prospects
- Attend in-person networking events
When you focus your efforts on marketing and do it consistently, you’re going to get results. But there’s at least one marketing strategy that sometimes gets overlooked:
Write a guest post. For free. For a popular blog.
If you’re looking for a way to throw new lines in the water, start pitching and writing guest posts, even if you won’t be paid. It’s a smart marketing strategy that can help you land new clients and lucrative gigs.
Here’s how I turned an unpaid guest post assignment into a $4,000 per month contract in four steps.