Content marketing is such a buzzphrase these days. And I meet a lot of bloggers who say, “Yeah, I’m doing content marketing.”
But often, when I look at their blog, I can tell right away that they’re not.
There’s a reason bloggers get asked to write posts for $20, while content marketing agencies pull down contracts worth tens of thousands of dollars. It’s because there’s a lot more that goes into effective content marketing than simply writing a blog post.
Wondering what makes the difference? Here are 10 things content marketers do that most bloggers don’t bother with: