You may know that a growing number of businesses hire freelancers who get paid to blog. And they get paid well. High-quality blog posts can pay $200 a post and up.
The question is, how do you get those better gigs? To get paid to blog (real money, that is), you need to show clients how the blog posts you write help bring in additional money.
A decade back, blogging was more of a ‘squishy’ soft-sell tactic than it is today. Now, companies increasingly understand how content marketing works to bring them more leads, opt-ins, and ultimately, sales. Which means they look to you for proof your posts will bring new business.
I’ve been getting a lot of questions about this challenge in Freelance Writers Den lately, so I thought my blog readers would probably like tips on this, too. In this post, I’ll give you concrete strategies for demonstrating the value of your paid blogging, even as a newbie.
Are you stuck trying to figure out how to attract customers to build your freelance writing career?
If you’re taking any old gig, it’s hard to get any real traction. You have to constantly market yourself, and never acquire expertise that helps you raise your rates and grow your income.
The solution: Learn how to attract customers who give you clips that will impress the best clients in your chosen industry niches, like I teach my Den 2X students.
Sit down right now and make a list of your 10-20 top prospects. What great-paying markets would you write for? Think big! For me, this list includes Vanity Fair, Costco, and American Express (wrote for the latter two in the past, but would love to get back in!).
Once you have that list, you need to figure out who you could write for now. Do it right, and those great clients will be contacting you. Wouldn’t that be sweet?
It’s one of many strategies I teach in my Freelance Writers Den 2X Income Accelerator mastermind program to help students identify who to pitch now to land dream clients, often in 6 months or less.
Here are 15 different approaches I’ve never shared outside of Den 2X before, to help you build the portfolio your ideal clients will love:
If you want to carve out an income in the six-figure freelancing club, it might seem like a long shot based on where you’re at right now.
Maybe your $20-per-blog-post client feels like a soul-sucking, dead-end gig. Maybe every query, pitch and LOI you send seems to fall on deaf ears.
Or maybe you’re doing all the right things. But that six-figure freelancing goal still seems impossible. It’s not.
Freelance success takes more than hard work and dedication. It also requires something too many writers overlook—a well-planned strategy for moving up.
Five years ago, rookie freelancer Nicole Dieker swam with the bottom feeders, churning out content mill pieces for a few pennies a word.
Now she’s a rockstar columnist, blogger, copywriter, and novelist. And she’s fast approaching six-figure freelancing status.
Want to know how she did it? Check out her proven methods for increasing your income, moving up and earning more.
Ever wonder if you can turn your side hustle as a freelancer into your full-time gig?
I know I did.
Maybe you’ve got a handful of clients, but you’re not earning enough to quit your day job.
You’re feeling good about the freelance work you’re doing, but you’re not sure how to move up and earn more.
Or maybe, you’ve been banging your head against the wall wondering how to turn your side hustle into the real deal.
For the last few years, freelance writing was entirely a side hustle for me. I fit in marketing and writing around being a mom and going to school.
But I finally reached that tipping point where I wanted more from freelancing like better clients and better pay.
So at the beginning of the year, I decided to go all-in, work smarter, do more marketing, and earn more from writing.
And in the first six months, I made $50K writing for magazines, newspapers, and digital publications. Here’s how I made it happen:
Have you thought about improving your copywriting skills?
You probably should. Why?
I hear this lament from writers all the time: “How can I make a good living when fees for articles and blog posts keep dropping?”
My response: “If your copywriting skills are identical to thousands of other writers—many of whom willingly work for peanuts—why do clients have to pay more?”
The answer is….they don’t, and they won’t.
Fortunately, that doesn’t mean you have to settle for cheap clients.
To boost your writing income, you need to offer something different than the next writer. You need to find a way to stand out. (It’s true for a professional in any field looking for a way to move up and earn more.)
You need the kind of copywriting skills that will help a client build an audience, generate revenue, and keep people engaged.
Do you need an advanced degree in psychology or human behavior to know how to write copy that gets results? No.
You just need to master four principles of copywriting to stand out. And when you do, these copywriting skills will accelerate your income.
Here’s what you need to know: