Many freelance writers tell me they’ve never gotten a nibble off their writer websites. If this is you — or you have yet to put up a writer site — let’s fix some of the biggest problems right now.
See, there are some basic approaches, and some key phrases, that you really want to avoid on writer websites.
These blunders make you seem, variously:
- Uninterested in doing client work
Want to avoid all that and put together a writer website that presents you as a strong candidate for freelance jobs? Here are the moves to avoid:
One of my goals as a freelance writer is to increase my monthly revenue and start building a sustainable income.
I’ve accomplished a lot since I started. My rates have gone way up. I’m getting better clients. And I’m always thinking creatively about maximizing profits.
One day I submitted an article to a client, who let me know it would run as soon as his designer finished creating an accompanying image. That got me thinking: Couldn’t I provide comprehensive services, with an article and a custom image, for a higher rate? It would save the client time and money and increase my rate — benefiting both of us.
There was just one problem: I don’t know much about graphic design and have zero access to the industry-standard — but expensive — software programs Photoshop and InDesign.
Here’s how I got past that obstacle and learned how to earn more by creating blog-ready graphics:
It’s an exciting time, when you finally start to get some traction as a freelance writer. You land a client or two, and start writing. Maybe you score a gig with a popular blog, or you’re writing for a big…
Remember what it was like to write online content in 2006? Back then, there was a ton of opportunity for writers willing to crank out boatloads of hastily written, low-paid content for content mills.
These sites got a ton of traffic off the key words in their posts. Visitors would click the ads they put on those pages, and the sites could make a fortune.
One of the most successful pioneers of this mass-content model was Demand Studios. When its parent company, Demand Media, went public in 2011, there was a brief moment when Demand was worth more than the New York Times.
Those days are long gone. Google soon got hip to the lack of value to online readers of most content-mill writing. It started changing its algorithm to exclude such sites from its search results.
The company’s founder and CEO quit in October 2013, having pocketed his millions from the stock offering.
If you’ve been wondering what’s happened since, let me give you a content mill update here.
The short version: Mass SEO-focused content sites are in a death spiral. If you earn much of your money writing for mills or big revenue-share sites, you need a new game plan.
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