You write a pitch letter, send it off, and get nothing.
That ever happened to you? Every freelance writer knows what it’s like.
You crank out queries and letters of introduction to editors and marketing managers.
You try some heavy-lifting techniques to engage prospects and land assignments.
You even flex your writing muscles and try different approaches to crafting pitch letters.
That’s exactly what you should be doing. But your pitch has to be strong enough to get noticed.
If your pitch letter is weak, it’s gonna feel a lot like working out at the gym, even though you’re not really sure if what you’re doing is working.
And that’s not what you want. You want to connect with prospects, land assignments, and make a living writing. Right?
If you’re not getting the results you want when you send a pitch letter, it’s time to get some help.
Ready to buff up your pitch letter? Here’s a chance for a free review:
Want to write for magazines?
It’s the dream for a lot of freelance writers.
Maybe you’ve got your sights set on getting published in a glossy consumer magazine with millions of readers.
You read every issue. You study the headlines, writing style, and topics. And you think about story ideas for your dream magazine…a lot.
That’s a start. But how do you turn your story ideas into an assignment with a contract, your byline in a popular magazine, and a check in the mail?
One freelance writer took the challenge to get published in AARP: The Magazine…a highly-competitive niche magazine that pays $1/word.
At first she didn’t see a clear path to break in. But with a little effort, she discovered a strategy to write for magazines that really works, whether you’re just starting out or a pro.
Want to steal her idea to break into your dream pub? Here’s what you need to know:
It can be the most baffling part of finding new clients, as a freelance writer: What initial freelance projects should you pitch, to try to get in the door?
You look at their website and you think…. uhhh…. I dunno. Looks great! You can’t tell what they need.
Well, good news — once you know what to look for, this is easy.
Most great first freelance projects fall into a few specific categories.
Once you know those, it’s simple to find a first project to propose that’s got a high probability of getting a ‘yes.’
What are these categories?
Here are my top five project types to pitch to new freelance writing clients for an easy sale:
How do you go about writing a pitch?
If you’ve been slaving away in content mills or spending all your time replying to job ads, you might be a bit confused about what writing a pitch actually means.
So you ask Google.
One writer-guru claims that if you master the art of cold pitching, you can land your dream clients.
Another recommends sending letters of introduction, or LOIs, so you can build relationships for ongoing work.
And yet another touts the advantages of writing a pitch to an editor as the way to land an assignment.
So, which of these should you use to build your freelance writing business?
The answer: All of them.
Because all three are powerful tools, proven to help you get freelance writing gigs.
Want to learn the craft of writing a pitch to land more clients? Here are the tools you’ll need:
Want to get to paid to write about politics?
Maybe you’re one of those news junkies who follows government trends, key political players, or the issues and policies that have an impact on everyday people.
Find a fresh angle, and you can get paid to write about it.
Can you really get paid to write about politics? Absolutely. As a newbie freelancer, I actually landed my first assignment with a national magazine to write about a succession of events that shaped the trajectory of our current president.
Maybe you want to get paid to write about your political views, opinions, and life experiences impacted by politics and government. There’s a market for that.
And if you’re interested in digging deep into government and politics as an investigative journalist, feature writer, or contributing freelancer, you can find markets to get paid to write those types of articles, too.
Want to get paid to write about politics? Check out this list of political writing markets, study the guidelines, and start pitching:
Does your letter of introduction have the right ingredients to make prospects open your email, salivate over your writing skills, and hit reply?
It should. Writing a letter of introduction to a prospective client is a great marketing strategy for freelance writers. The more you reach out to prospects, the more likely you are to get paid to write.
But if you don’t include the right ingredients in a letter of introduction (LOI), it can turn out like a failed recipe nobody wants to eat.
Think of writing an LOI (letter of introduction) like you’re competing for the $10,000 cash prize on the reality TV cooking show Chopped.
Your letter of introduction needs to have specific ingredients to catch the attention of a prospect, provide a taste of your writing style and personality, and include just enough on the plate that prospects will ask you for more.
Want to know the recipe for writing a tasty letter of introduction? Here’s the list of ingredients and directions: