This past October, I found a new copywriting client. They had already gone through two sub-par writers, so they were wary of hiring another freelance writer.
I did a paid trial piece using the voice I saw on their blog.
It turns out they didn’t like their voice and wanted to go in a different direction. They asked me how I saw myself “fitting in” — a clear sign of doubt.
So I asked for a meeting. Drawing on my background as a slam poet, I paid attention to the way the client spoke and asked questions about their desired voice. The client left the meeting hopeful and satisfied. I won their trust, and I did it using slam poetry.