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How One Writer Won Over a Wary Client With Slam Poetry

Slam poetry nightThis past October, I found a new copywriting client. They had already gone through two sub-par writers, so they were wary of hiring another freelance writer.

I did a paid trial piece using the voice I saw on their blog.

It turns out they didn’t like their voice and wanted to go in a different direction. They asked me how I saw myself “fitting in” — a clear sign of doubt.

So I asked for a meeting. Drawing on my background as a slam poet, I paid attention to the way the client spoke and asked questions about their desired voice. The client left the meeting hopeful and satisfied. I won their trust, and I did it using slam poetry.

Here’s how:

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