Do you know how to write a press release? If you do it right, you can help generate some buzz for your clients.
But here’s the thing. A lot of press releases never make the cut to score a media story in print, online, on the radio, or a TV video segment. And that’s not what you want.
For example, Carol Tice recently sifted through press releases as a quick way to come up with 23 story ideas. But do you know how many press releases she deleted, skipped over, or ignored? A lot.
Knowing how to write a press release that gets results doesn’t involve hocus pocus. And it doesn’t have to be overly complicated.
But there are a few things you can do to make it easier on editors and reporters to take notice, pick up the phone, and call your client. That’s the result you want when you write a press release.
Want to know how to write a press release that generates buzz? Here’s what you need to know:
The biggest problem I faced as a new freelance writer was wondering when I’d ever feel ready to make the leap to marketing myself effectively, and getting that first freelance writing gig.
I took me some time to realize that I’d never feel 100 percent ready. But if I wanted to make real progress, I’d have to start taking consistent action to find that first client.
Sometimes we just need a shot of inspiration to send us down the right path, and mine came from Bamidele Onibalusi’s recent Earn Your First $1000 as a Freelance Writer challenge.
My strategy and email template are adapted from his articles, and used here with his permission.
Here’s what I did:
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