social media marketing

Content Marketing Magic: A Top Expert’s Tips for Freelance Writers

Expert Reveals Content Marketing Tips for Freelancers. Makealivingwriting.com

Ever wish someone would pull back the curtain on content marketing?

It’s a buzzword that marketing directors love to pull out of their hat to sell products and services, develop branding, and get more clicks, likes and follows.

But what exactly is content marketing? How does it work? And what do you need to know to land well-paying content marketing gigs for businesses, custom publications, and agencies?

If you’re feeling a little like one of the judges on America’s Got Talent mystified by magician Shin Lim’s card tricks about content marketing, you’re not alone.

Even though content marketing has been around for ages, it’s gone through a kind of jaw-dropping metamorphosis in the digital world.

Today, about 90 percent of all companies (From Fortune 500s to small business owners) use content marketing to communicate with their audiences. And that’s a good thing if you’re a freelancer. Why? It means there’s more opportunity than ever to make a living writing.

Want to learn a little content marketing magic to land more freelance work? We caught up with an industry expert to reveal the secrets to content marketing success. Pull back the curtain…

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Freelance Marketing: The Curious Q&A Strategy to Get More Clients

The Curious Q&A Strategy for Freelance Marketing. Makealivingwriting.com

Enquiring minds want to know. It’s the old slogan for the salacious supermarket tabloid known as the National Enquirer. And as crazy as it sounds, there’s a freelance marketing lesson you can learn from this (ahem) news source to help you get more clients.

Curious?

It all starts with a question.

Is Elvis still alive? Will Jurrassic-sized spiders take over the world? Can a psychic in California predict what Donald Trump will Tweet next?

And the question you’re probably thinking about: What does this have to do with freelance marketing? Here it is:

When someone has a question about a niche topic or freelance writing, they’re going to search the Internet for the answer.

And it’s an opportunity for you to do some freelance marketing, provide helpful answers, and build authority as the freelance writer in your niche.

Here’s another question: Want to learn how to use this Q&A strategy to get more freelance clients? Check it out:

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LinkedIn Marketing for Writers: 4 Steps to Get Email Addresses FREE!

LinkedIn Marketing: 4 Steps to Get Email Addresses FREE! Makealivingwriting.com

Do you have a LinkedIn marketing strategy in place to connect with editors and marketing managers in your niche?

Or are you trying to track down a source with a specific set of skills or credentials?

If you just had their email address, it would make things a lot easier. Right?

With an estimated 500 million registered users, LinkedIn makes it easy to find contacts in any niche or industry and make a connection. (If you don’t have a LinkedIn marketing strategy in place as a freelance writer, you should.)

But once you make a connection with a prospect, do you have to rely on the InMail feature inside LinkedIn to pitch a story idea or send a letter of introduction? No.

Or maybe you’ve thought about paying for LinkedIn Premium ($47.99 and up) just to be able to send InMail to people who aren’t in your network yet. There’s a better way.

In fact, there’s a LinkedIn marketing strategy you can use to get the email address for every person you connect with for FREE in just four simple steps. Here’s how it works:

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Use This Easy Reddit Storytelling Strategy to Get Freelance Writing Jobs

Get Freelance Writing Jobs with Reddit Storytelling. Makealivingwriting.com

Need more freelance writing jobs?

You might be using traditional methods likes queries and letters of introduction. But are you tapping into social media channels to connect with more people?

Facebook, LinkedIn, and Twitter get a lot of love for helping freelancers connect with prospects and land freelance writing jobs. But they’re not the only social channels out there you can leverage to get more work.

Ever heard of Reddit?

It’s cleverly branded as “The front page of the Internet.” This social media site has an estimated 12 million users, and they’re not all looking for funny cat videos.

In fact, with just a little bit of effort, you can use Reddit to connect with people in your niche to generate leads and land freelance writing jobs.

If you’re good at storytelling and like to write, you can do this. It’s not that hard. Here’s how I got over 30 leads on Reddit with a single post:

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Pinterest Marketing for Freelancers: 6 Steps to Pinning and Winning

Pinterst Marketing for Freelancers. Makealivingwriting.com

Have you thought about Pinterest marketing to find leads?

Wait. Isn’t that the social media platform where crafty-stay-at-home moms, DIYers, and amateur cooks show off their creations?

You might not think of Pinterest marketing as the first way to showcase your blog or writing portfolio.

But if you’re not tapping into the power of Pinterest with 175 million users, you’re missing out on potential leads.

For example: Did you know two-thirds of the 50 billion pins on Pinterest represent brands and products, according to Ad Age?

With that kind of volume, you can bet businesses and marketing managers who need to hire freelance writers are paying attention to this platform. Today, Pinterest is so much more than an amusing social platform to collect pins.

With a Pinterest marketing plan, it’s a place where you can harness a niche, share your content with a community, and ultimately generate freelance writing leads.

Want to learn the art of pinning and winning with Pinterest marketing? I’ll show you how.

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LinkedIn Profile Mastery for Freelancers: 10 Steps to Get You Hired

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Are you getting great freelance writing clients weekly from your LinkedIn profile? If not, this post is for you.

Most LinkedIn profiles do a poor job of attracting quality prospects. Also, LinkedIn recently changed its layout, which has made the whole job of creating an effective profile a bit trickier.

Why should you care about your LinkedIn profile? Well, because LinkedIn is only the Internet’s best search engine that 500 million users, including loads of major corporations, use every day to find freelancers.

If you don’t believe you can get found in the sea of LinkedIn profiles, let me just say I’ve been hired by no less than three Fortune 500 companies via my LinkedIn profile. This. Is. Real.

Inbound leads from LinkedIn are often terrific, and not just for me. I’ve coached scores of writers through this, and once you fix up your profile, the results can be pretty amazing.

Also, you’d love to get inbound leads and not have to do proactive marketing, right?

I found myself giving the same LinkedIn profile tips over and over in coaching sessions lately, so I thought I’d write it all down so more writers can benefit.

There are some basic things to know that will help you find good clients on LinkedIn. Let’s go element-by-element through the LinkedIn profile format, and I’ll give you a tour of how to make each facet of your profile show you off to best advantage:

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