When you read a blog, do you think the blogger is focused on delivering useful information to help you? They may not be. I’ve recently become aware that the world of sponsored content — a/k/a native advertising or sponsored blog posts — has gotten a lot shadier.
To sum up, some bloggers are lying to you about their relationships with sponsors. Worse, they don’t see a thing wrong with it.
Today, I’m ripping the lid off the growing problem. It’s secret collusion between some link-seeking companies and unethical bloggers to deceive their readers and pass off paid promotions as their unbiased recommendation.
When I started looking into this, I could hardly believe it was real. But it’s a growing problem that threatens the reputations and livelihoods of every freelance writer who works online.
Here’s how this scam works: