Ever wish someone would pull back the curtain on content marketing?
It’s a buzzword that marketing directors love to pull out of their hat to sell products and services, develop branding, and get more clicks, likes and follows.
But what exactly is content marketing? How does it work? And what do you need to know to land well-paying content marketing gigs for businesses, custom publications, and agencies?
If you’re feeling a little like one of the judges on America’s Got Talent mystified by magician Shin Lim’s card tricks about content marketing, you’re not alone.
Even though content marketing has been around for ages, it’s gone through a kind of jaw-dropping metamorphosis in the digital world.
Today, about 90 percent of all companies (From Fortune 500s to small business owners) use content marketing to communicate with their audiences. And that’s a good thing if you’re a freelancer. Why? It means there’s more opportunity than ever to make a living writing.
Want to learn a little content marketing magic to land more freelance work? We caught up with an industry expert to reveal the secrets to content marketing success. Pull back the curtain…