Creating a great online home to showcase your writing was always a challenge for freelancers. Then came smartphones, iPads, and the need for mobile-responsive writer websites.
If you don’t have a mobile-responsive theme or layout to your writer site, when people look at your site on their phone, it usually looks like…crap. To be blunt.
It’s hard to find the navigation tabs. The copy you slaved over gets cut off mid-sentence. Your contacts may disappear from the top. It can be a real hot mess.
Not exactly the impression you wanted to make. Ugh! After you’ve invested all the time and energy in creating a writer site.
So, what’s a writer to do? Find a better answer.
Where do you find free images for your writer website, your blog, or maybe a client?
You could just do a Google search for a free image based on a key phrase. But that could get you neck-deep in legal trouble fast.
When I did this for a post about trout-fishing, I found one pretty easily. But I couldn’t use it. The photographer who snapped the fisherman earned copyright protection the nanosecond he or she pushed the camera’s button.
So where do you find free images (or affordable images) for a blog, website, or client project?
If you know where to look, you’ve got plenty of options that won’t cost you anything.
You might be surprised to know government agencies can be a rich resource for free images. And there’s a growing number of sites where you can find free images.
Looking for free images? Here’s what I recommend:
Writer websites are a proven way to stand out from the crowd, and get new clients calling you.
But most freelance writers don’t have one. That may be because when many writers contemplate putting up a site, it raises the question: What should the name of my writer website be?
And its corollary: What should the tagline say?
It’s easy to get hung up on what to do for website branding. So many possibilities! Then, you stall out and don’t end up putting one up.
That’s not good.
Your writer website is a great opportunity to create a writing sample. If you want online clients, creating a fantastic writer website is a great way to show them you ‘get’ the internet.
There are definitely some key things to know about branding for writer websites. I’ve reviewed literally hundreds of writer sites over the years — and seen writers succeed and fail with their sites. Along the way, I’ve learned there are definitely types of branding that work for writer websites…and types that don’t.
What do you need to avoid, and what works great for branding writer websites? Let’s dig into the details.
I’m going to start with the top problems I’ve seen in writer-website branding. Then, I’ll give you four ways to do branding that all reliably work great for freelance writers.
Many freelance writers tell me they’ve never gotten a nibble off their writer websites. If this is you — or you have yet to put up a writer site — let’s fix some of the biggest problems right now.
See, there are some basic approaches, and some key phrases, that you really want to avoid on writer websites.
These blunders make you seem, variously:
- Uninterested in doing client work
Want to avoid all that and put together a writer website that presents you as a strong candidate for freelance jobs? Here are the moves to avoid:
Have you wondered if business-to-business, a/k/a B2B content marketing, might be your ticket to a bigger writing income?
I’m hearing this from a lot of writers in my community:
“I’ve decided on a writing niche — I’m going to write B2B.”
So. B2B is definitely an area with a lot of marketing money in it. That’s because the products and services sold to businesses can be expensive, from fancy copy machines to $10,000 consulting packages and up.
The more something costs, generally, the more elaborate and costly the marketing process is — and the more writers stand to make.
But there’s a problem: Simply saying you write B2B doesn’t get clients excited about hiring you. In fact, positioning yourself that way can send the very clients you want running for the exits.
Let me explain the one simple tweak to make to connect with great-paying B2B clients.
What would you do if a prospect asked to see your writing portfolio right now?
In the perfect world, you’d point them to a link that shows off your best work. Why? Every potential client wants to see samples of your writing to find out if you’re the right fit.
You’ve got an online writing portfolio, right?
If you’re laughing nervously now because you don’t, or you have one but you know it needs help, that’s OK. I’m going to show you how to create one.
Your writing portfolio is one of your most important marketing tools to attract and impress potential clients.
Point a prospect to your portfolio, and you want to capture their attention with an attractive and appealing design and great writing so they hire you.
If your writing portfolio is confusing or uninviting, the prospect might click away and never return. And it doesn’t have to be that way.
Here are some ways to design a dazzling online writing portfolio: