writer websites

Writer Websites That Fail: Avoid These Cringe-Worthy Moves

Writer Websites: Avoid Cringe-Worthy Mistakes. Makealivingwriting.com

Many freelance writers tell me they’ve never gotten a nibble off their writer websites. If this is you — or you have yet to put up a writer site — let’s fix some of the biggest problems right now.

See, there are some basic approaches, and some key phrases, that you really want to avoid on writer websites.

These blunders make you seem, variously:

  • Desperate
  • Pushy
  • Snobby
  • Self-involved
  • Uninterested in doing client work

Want to avoid all that and put together a writer website that presents you as a strong candidate for freelance jobs? Here are the moves to avoid:

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How Writers Can Easily Earn More in B2B Content Marketing

How to Earn More in B2B Content Marketing. Makealivingwriting.com

Have you wondered if business-to-business, a/k/a B2B content marketing, might be your ticket to a bigger writing income?

I’m hearing this from a lot of writers in my community:

“I’ve decided on a writing niche — I’m going to write B2B.”

So. B2B is definitely an area with a lot of marketing money in it. That’s because the products and services sold to businesses can be expensive, from fancy copy machines to $10,000 consulting packages and up.

The more something costs, generally, the more elaborate and costly the marketing process is — and the more writers stand to make.

But there’s a problem: Simply saying you write B2B doesn’t get clients excited about hiring you. In fact, positioning yourself that way can send the very clients you want running for the exits.

Let me explain the one simple tweak to make to connect with great-paying B2B clients.

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Online Writing Portfolio: 5 Ways to Design Yours to Dazzle Clients

5 ways to design a dazzling online writing portfolio. Makealivingwriting.com

What would you do if a prospect asked to see your writing portfolio right now?

In the perfect world, you’d point them to a link that shows off your best work. Why? Every potential client wants to see samples of your writing to find out if you’re the right fit.

You’ve got an online writing portfolio, right?

If you’re laughing nervously now because you don’t, or you have one but you know it needs help, that’s OK. I’m going to show you how to create one.

Your writing portfolio is one of your most important marketing tools to attract and impress potential clients.

Point a prospect to your portfolio, and you want to capture their attention with an attractive and appealing design and great writing so they hire you.

If your writing portfolio is confusing or uninviting, the prospect might click away and never return. And it doesn’t have to be that way.

Here are some ways to design a dazzling online writing portfolio:

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Freelance Writing Forecast: Ride These Epic Trends in 2017

Freelance writing forecast: Ride these epic trends in 2017. Makealivingwriting.com

Last year, I got out my crystal ball and created a freelance writing forecast that identified 12 hot writing niches for the past year. (You can check and see how I did.)

That post was one of the most useful posts of the year, judging from the traffic it got, so I’ve decided to do a new forecast for 2017.

But this time, rather than good-paying types of writing, I’m calling out the hot trends you should know about to earn well in the coming year.

How you take advantage of these trends and freelance writing forecast will depend on the kinds of writing you like to do and types of clients you serve. These are top-level trends that will affect all of us, whether you’re into blogging, magazine writing, or copywriting.

I’ve included action items that explain how to take advantage of each of these trends in the coming year.

The freelance writing forecast looks bright

The short version: I’ve never been more excited about the opportunities for freelance writers than I am right now.

Ready? Let’s look at the seven biggest trends coming down the pike:

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12 Great Writer Websites That Magnetically Attract Clients

Writer Websites That Attract Great Clients. Makealivingwriting.com

Years back, I did a post about great writer websites. It turned out to be one of my most popular ever.

But over time, websites change. So do best practices in website design (hello, mobile-responsive design!). Writers get staff writing jobs and shut their sites down. Links break.

And writers still need ideas, examples, and inspiration to create their writer website…so I’ve put together a sequel.

This time, I’ve collected a dozen different flavors of successful writer websites to show you. Got notes below for you about what I love about each (and what I’d tweak).

I’ve done a multi-hour training about writer website best practices inside Freelance Writers Den (and many of the sites you’ll see featured below are from current or former Den members who’ve taken advantage of that course). But to give you a super-quick overview, the important elements of a successful writer site include:

  • Clean design — No flashing or rotating items, nor too many different colors or boxes.
  • Easy to connect — Your email/phone are easily visible and links are clickable.
  • Photo of you — This helps reassure people you’re not some Internet scam.
  • Portfolio — The #1 thing prospects want to do on your site is read your clips.
  • Testimonials — These are a huge factor in convincing prospects to contact you.
  • Personality — Your writer website is a writing audition, and a chance to give prospects a sense of what it’d be like to work with you.

With that crash course in writer website design in mind, here are a dozen writer websites (in alphabetical order) that show the variety of approaches you can take to implement these fundamentals. As you’ll see, websites can always be improved, so I’ve got some wish-list tips on how even these could do better:

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How Freelancers Get Hired Online: The Essential To-Do List

How freelancers get hired online. Makealivingwriting.comIt’s summer.

Wouldn’t it be great if you could get terrific new freelance clients without having to do anything?

Well, you can — if you know how freelancers get hired online.

For starters, you need to be easy to find and contact and you need to make a good impression. Unfortunately, most writers aren’t so easy to peg and connect with on the ‘net.

If you’re a freelancer who’s never gotten an inbound lead — a prospect who calls without your contacting them first, or applying to their job ad — this post is for you.

Even if you have a modest portfolio, a strong online presence can make a big difference, both in the number and quality of prospects you attract.

Let’s go through the to-do list of important items I ask writers to check off:

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