Marketing 101 for Freelance Writers #6: What You Need Up Your Sleeve
Today, I only want to talk about one tiny thing. It’s usually less than three inches long.
But it can have an outsized impact on your freelance writing income.
Have you guessed? I’m talking business cards here, people.
That’s right, the marketing tool that’s older than dirt.
There’s a reason business cards are still around. It’s because they’re useful.
Even if you have no plans to do in-person networking, I want you to get some. (There’s really no excuse since you can get free ones from places like VistaPrint.)
Why do you need business cards in today’s digital world?
Because you never know.
You never know when a casual conversation at your kid’s school will turn up the news that Joey’s dad heads marketing at a medium-sized company in an industry you know.
And then you start fumbling around and scribbling your number down on a napkin? That’s not very pro. And that scribble will be easily lost or mislaid.
And then you open your purse and take out a business card and hand it to his wife? Now you’re talking.
Next, Joey gets that card and sticks it on his desk, where it hangs around for a few months until he suddenly realizes he’s swamped.
He needs a freelance writer. And he doesn’t really have time to look through 300 resumes off a Craigslist ad.
Then he says, “Didn’t I get a card from a writer recently?” He looks around his desk, and there you are.
Most businesspeople keep cardfiles of business cards, so the card allows your info to hang around their office until a prospect is ready to use you.
How to make your business card better
Here’s the thing about most business cards: They’re boring.
When you’re a freelance writer, you can’t let that happen to your business card. That little square of paper is an opportunity to show you are a word stylist.
Mine shows my title as “CEO and Janitor,” which almost never fails to get a reaction.
Linda Formichelli’s says “My clients think I’m swell.”
You want something on there that starts a conversation, and gives a sense of your personality. Otherwise, you haven’t made the sale that you’re a creative writer.
You can also use that often-blank other side of the business card to make your card one that’s never thrown away.
How? Put an offer on it — 15% off your first project, or a free half-hour consult. Whatever makes sense for your business.
Now that card is never hitting the trash — that’d be like throwing away money.
21st Century business cards
Beyond the writing, what can you do to make your business card special?
I use one of the most obvious ways — instead of paper cards, make business-card magnets. Those get tossed onto the front of the filing cabinet and then stay there forever.
The minute you hand it over, people feel the weight and start looking it over. You’ve made an impression.
Magnets cost more than business cards, so I’m saying, “I take this seriously. And I’m not cheap.”
Also, when’s the last time you threw out a refrigerator magnet? They’re so useful!
If you’re really slick, you could put a QR code on your business card that leads savvy recipients to more information about you — maybe a special offer page on your writer website, or a free report they can read.
You can also give your business card social-media style with new formats such as Meet-meme, a baseball trading-card style business card that can include lots of your social media stats…and a QR code, too.
There are loads of eye-catching new twists on the business card you could try. For inspiration, here’s a great post that’s got 21 different examples of ways to use QR codes on business cards.
Whatever strikes your fancy in business-card style, get business cards. They’re as much for you as they are for prospects.
When you hold those little rectangles in your hand, you can’t deny it — you’re a freelance writer. You have a business. You’re looking for clients.
Now, you’re ready to go out and promote it.
Do you have a business card? If so, share what makes your card stand out.
Need more marketing help? Here’s a place where you can get a bunch…
Business card photo: contracox on stock.xchng