Content marketing is such a buzzphrase these days. And I meet a lot of bloggers who say, “Yeah, I’m doing content marketing.”
But often, when I look at their blog, I can tell right away that they’re not.
There’s a reason bloggers get asked to write posts for $20, while content marketing agencies pull down contracts worth tens of thousands of dollars. It’s because there’s a lot more that goes into effective content marketing than simply writing a blog post.
Wondering what makes the difference? It’s worth finding out, because of the huge income increase writers can see promoting themselves as a content marketing strategist, rather than simply a blogger.
Here are 10 things content marketers do that most bloggers don’t bother with (full disclosure: some links below are affiliates):