Guest posting can be a superb way to collect email subscribers. But it can also be a huge waste of time, as you write a compelling and well researched guest post perfectly targeted at the blog’s readers — and get no engagement or new subscribers.
Maybe you know a couple of blogs you think would make a perfect fit for you, because their readers are the people you want on your list.
But how can you tell if it’s really a good site to pitch? Is there any way of predicting how many subscribers you can get?
Many factors are in play, and you can never predict your results for sure. Still, I have done my fair share of guest posting, on sites including Write to Done, The Write Life, Boost Blog Traffic, and many others.
Over time, I’ve found these five factors help me decide whether to pitch a guest post or move on: