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3 Content Marketing Tips to Level Up Your Freelance Income

3 Content Marketing Tips to Level Up Your Freelance Income. Makealivingwriting.com

Many freelance writers find themselves in a tough bind. Even the good writers.

No matter how great your writing is, you aren’t making enough money. You write too many words for far too little money. You spend way too much time looking for the wrong gigs. It feels like you’re running in circles, going nowhere.

Does this sound familiar to you, dear reader?

Here’s a secret I want to let you in on: You’ll land higher paid gigs by providing more than just quality writing. By understanding that the value you’re providing matters, and the solution isn’t necessarily more words.

The solution to getting paid more is to give your clients more of what they want: more traffic, links, leads, and ultimately sales. And you can do that when you apply content marketing strategies to running your freelancing business.

I know, because my first seven blogs never made a dime. But things have changed with my latest blog, The Storyteller Marketer, because I started using three key content marketing strategies to grow my business. Now I command rates 15 to 20 times higher than a lot of other writers.

Not only that, I began to connect with New York Times-bestselling authors, TED speakers, and the who’s who of marketing. All by changing my perspective to think like a content marketer instead of ‘just a writer.’

What changed? Here are the three things I did to help me take my freelancing business to the next level:

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How to Boost Your Freelance Writing Career With Live Tweeting

How to Boost Your Freelance Writing Career With Live Tweeting. Makealivingwriting.com

Ever heard of live-tweeting on Twitter? It’s a way to provide real-time coverage and commentary during a live event (conference, TV show, game, etc.) in 140 characters or less per tweet, using the social-media platform Twitter.

And it’s not just for politicians, celebrities, or play-by-play game coverage. You can use this social media platform to boost your freelance business the next time you attend a writer’s conference or other event.

Live-tweeting on Twitter can help position you as an authority and break the ice at a live event, even if you’re an introvert. Once other attendees see your photo in the conference feed, many times they’ll introduce themselves between sessions and thank you for sharing their tweets.

Plus, you can gain followers from people who check the feed from home. These are people who couldn’t attend the conference or event but want to know what’s happening. Many times these people will become some of your most appreciative followers.

Live-tweeting is also a useful skill that you could offer clients, and one of several strategies you can use to monetize conferences. Posting social media updates from a live event for a client is one of those strategies. Even if you aren’t getting paid by a client, I’d encourage you to live-tweet events from your own Twitter feed to build your personal brand.

Want to learn how to use live-tweeting to connect with more people, generate leads, and give your freelance career a boost? Follow these six steps for live-tweeting at a conference or event:

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12 Great Writer Websites That Magnetically Attract Clients

Writer Websites That Attract Great Clients. Makealivingwriting.comYears back, I did a post about great writer websites. It turned out to be one of my most popular ever.

But over time, websites change. So do best practices in website design (hello, mobile-responsive design!). Writers get staff writing jobs and shut their sites down. Links break.

And writers still need ideas, examples, and inspiration to create their writer website…so I’ve put together a sequel.

This time, I’ve collected a dozen different flavors of successful writer websites to show you. Got notes below for you about what I love about each (and what I’d tweak).

I’ve done a multi-hour training about writer website best practices inside Freelance Writers Den (and many of the sites you’ll see featured below are from current or former Den members who’ve taken advantage of that course). But to give you a super-quick overview, the important elements of a successful writer site include:

  • Clean design — No flashing or rotating items, nor too many different colors or boxes.
  • Easy to connect — Your email/phone are easily visible and links are clickable.
  • Photo of you — This helps reassure people you’re not some Internet scam.
  • Portfolio — The #1 thing prospects want to do on your site is read your clips.
  • Testimonials — These are a huge factor in convincing prospects to contact you.
  • Personality — Your writer website is a writing audition, and a chance to give prospects a sense of what it’d be like to work with you.

With that crash course in writer website design in mind, here are a dozen writer websites (in alphabetical order) that show the variety of approaches you can take to implement these fundamentals. As you’ll see, websites can always be improved, so I’ve got some wish-list tips on how even these could do better:

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Explode Your Freelance Writing Income: An Essay Contest and Celebration

Freelance Writers Den - Fifth Anniversary!Five years ago, I took a crazy risk and opened a community for freelance writers, hoping I could get 100 people to sign up.

What happened? It turned out people were starved for freelance writing help.

Today, the Den turns 5 years old — and it has over 1,200 members. When I say I couldn’t have done it without you, my great readers, I’m really not kidding.

Great community can’t be created by my answering every forum question. It’s created by everyone in the community coming together to pool their knowledge and share best practices. The Denizens are what make the Den the truly awesome resource it has become today.

I’m grateful for everyone who’s come together to make Freelance Writers Den great — so grateful that I’ve got five different goodies for you as part of our Den 5th anniversary celebration:

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How I Quickly Created a Video to Attract Freelance Writing Clients

Attract freelance writing clients with videoI thought I had the whole freelance marketing thing down. I knew how to attract freelance writing clients.

Send out queries and letters of introduction? Yup.

Maintain a basic writer’s website to point prospects to? Definitely.

Fumble around with Skype for a client meeting? Got it.

Make video to grow my freelance business? No way.

Why? It’s too hard! I don’t know anything about video editing. And it will cost too much to pay someone else to do it.

But video is a powerful marketing tool.

In a recent Forbes report, 75 percent of business executives said they watch work-related videos weekly. An estimated 54 percent of senior executives share videos with their team. And industry analysts estimate that 96 percent of businesses use video for online marketing, sales, and communication.

I decided it was time to make my own marketing video to attract freelance clients.

Here’s how I did it — by myself, and without spending a dime.

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Earn Big as a Ghostwriter — One Writer’s Tips

How to Be a Successful Ghostwriter. Makealivingwriting.comHow do you get paid what you deserve while doing what you love?

I thought about that a lot back when my freelance work mainly included writing for blogs and a local newspaper.

Then something happened that completely changed my writing business. I landed my first contract to ghostwrite a book.

That first project gave me the street-cred I needed to become a full-time freelancer and ghostwriter.

Want to learn how to land your first contract to ghostwrite a book and grow your freelance business? Here’s how:

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