Every week, I meet writers who are taking their first plunge into freelance marketing. Maybe they’ve grown tired of applying for UpWork gigs they don’t get, scanning Craigslist ads for hours, or of getting $10 a post from a content mill.
To me, this is an exciting moment, when writers realize they’re in business — and running a business means you do proactive marketing. Passively trolling online ads that are each going to get 1,000 responses isn’t your ticket to high earnings.
This is all good, but often, when you first start active marketing, it can be discouraging. Early results may not be stellar. There’s a decent bit to know to win at pitching your writing services.
While some writers make phone calls or do in-person networking, the majority send marketing or pitch emails. For publications, we send queries.
And most of these pitches don’t get results. Why? Here are my top five probable reasons freelance marketing is ineffective, based on my experience reviewing hundreds of pitch letters over the years: