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Copywriting Skills: The 4 Principles That Will Accelerate Your Income

Master copywriting skills to accelerate your income. Makealivingwriting.com

Have you thought about improving your copywriting skills?

You probably should. Why?

I hear this lament from writers all the time: “How can I make a good living when fees for articles and blog posts keep dropping?”

My response: “If your copywriting skills are identical to thousands of other writers—many of whom willingly work for peanuts—why do clients have to pay more?”

The answer is….they don’t, and they won’t.

Fortunately, that doesn’t mean you have to settle for cheap clients.

Master essential copywriting skills

To boost your writing income, you need to offer something different than the next writer. You need to find a way to stand out. (It’s true for a professional in any field looking for a way to move up and earn more.)

You need the kind of copywriting skills that will help a client build an audience, generate revenue, and keep people engaged.

Do you need an advanced degree in psychology or human behavior to know how to write copy that gets results? No.

You just need to master four principles of copywriting to stand out. And when you do, these copywriting skills will accelerate your income.

Here’s what you need to know:

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Self-Help for Writers: Make This One Powerful Change

Self-Help for Writers: One Big Tip. Makealivingwriting.com

Freelance writers spend a lot of time reading posts, taking courses, and otherwise seeking information on how to build their careers. But what about self-help for writers?

Working on self-care can build your self-esteem up and make you far more productive and creative. And when I say self-care, I don’t mean bubble-baths and walks in the woods, either.

What I have in mind goes much deeper than catching a little ‘me’ time.

Recently, I took a training on one powerful self-help technique that every insecure writer could benefit from. This approach can help you get more and better writing done, put yourself out there more, and gain the confidence to pitch better clients.

Ready to take your writing — and your life — to a whole new level? Read on…

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How to Rev Up Your Income as a Part-Time Freelancer

Tips to Drive Up Income as a Part-Time Freelancer. Makealivingwriting.com

I wasn’t planning on being a part-time freelancer.

Six years ago I made the move to full-time freelancing after my third career layoff. I knew financial potholes existed. I also swore I’d avoid the worst ones.

I wasn’t planning to blow through emergency funds and my family’s patience, or stiff-arm friends asking for updates.

Fast-forward 5 years. I was stuck in a major client drought and bottomed out financially. I realized I had to find a part-time job FAST and settle for being a part-time freelancer. Like it or not. And I didn’t.

It felt like failure — you thought you could do this and couldn’t, dumb bunny. But monthly expenses had become monthly drama, plus some ugly debt was staring at me.

Ever find yourself wondering if you can make a living as a writer and do work you love? I did. And I wasn’t thrilled about the idea of becoming a part-time freelancer just so I could collect a paycheck from a J-O-B.

But when I made the switch, it had a big impact on my money situation. And I discovered there were also some positive and unexpected benefits to being a part-time freelancer.

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3 Time-Wasting Blunders That Kill Your Freelance Writing Income

Freelance Writing Income: Watch Out for These Time-Wasters to Make More. Makealivingwriting.com

If you’re a new writer focused on building your freelance writing income rapidly, it’s easy to get frustrated. You try different ways to get gigs, and they just don’t seem to work out.

Recently, I’ve been seeing a trio of basic blunders that newbie writers make. These can really put a damper on your chances of success in freelancing.

The wrong moves waste precious time, letting your savings run out before you can get any traction. Then, too often, writers end up having to take another hated day job, and their dreams of earning a fat freelance writing income go on the back burner.

How do new freelance writers mess up their chances? Let me count the ways…

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Self-Publishing to Get More Freelance Clients: Use This Writer’s Strategy

Get More Freelance Writing Clients with Self-Publishing. Makealivingwriting.com

Ever thought about self-publishing a book? With all the tools available now, it’s relatively easy to do. It might not be your ticket to fame, but self-publishing can be a great way to help you get more freelance clients and earn more money.

I’ve been a freelance writer since 2007. When I transitioned to ghostwriting in 2014, I quickly learned that I needed a better marketing strategy. The problem with ghostwriting is that you can’t exactly tell anyone what you’ve written. This is especially true when you sign a non-disclosure agreement.

Has a prospect ever asked you for writing samples, but you don’t have anything in your portfolio to show off your skills?

That’s what happened to me. When a potential client would ask if I’d ever written a book, for example, my answer would be, “Yes, but I can’t tell you what I’ve written.”

Not exactly the response to turn a prospect into a client. That’s when I started to think about self-publishing. I decided to write books of my own, under my own name, simply to have something to show to help me find more clients.

Here’s the self-publishing strategy I developed to land more freelance work:

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How to Write a Blog Post: Inside My 17-Step Process

How to write a blog in 17 steps. Makealivingwriting.com

Do you think you know how to write a blog post? If your blog doesn’t earn much money, I’ll bet that you don’t — at least, you don’t know all the elements that go into writing a successful blog post today.

Writing a popular blog post is a lot more sophisticated than it used to be. If you want to attract a decent-sized audience, there are a ton of technical steps to take to make sure readers can find it — and then, that they read it, like it, and want to subscribe.

Here’s a look at the process my blog editor Evan Jensen and I have cooked up at this point to make sure our posts reach the largest possible audience (and yes, I’m using affiliate links for some of the tools I recommend):

How to write a blog post? First, have a plan

My top tip for having a successful blog is to create a system and checklist for each blog post. That way, you get a consistent result. It’s not that some posts come out spiffy and others look like something you slapped together in a semi-daze when you couldn’t sleep for 30 minutes last night. With a system, you can give readers a pro experience, every time, and leave them clamoring for more.

Here are the blog post writing rules I’ve developed:

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