If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering.
Mum, dad… please look away now.
I’m afraid that my expensive university education and a degree in English didn’t prepare me to write words that sell.
When I finished school in 2001, I was lucky enough to land a copywriting job at a huge media company. And to be perfectly honest, I thought that I’d find the job pretty straightforward.
But it wasn’t. Making the transition from writing academic papers to crafting commercial copy was really hard.
The truth: I used to be quite a horrible copywriter. And I don’t mind admitting it now.
I had to learn to write differently. I studied pro writers, copywriting tips, and the best ad copy. I tested and evaluated copywriting strategies to see what worked and what didn’t. I learned how to write words that sell.
And I’m keen on helping others make a living writing. These three copywriting tips will help you create better content:
Most blogs are just…sitting there.
How do I know? Because I’ve been reviewing bunches of them as part of the coaching service I’m launching along with my upcoming e-book, Small Blog, Big Income.
At this point in the life of the blogosphere, I have to say I’m surprised. There’s no shortage of advice out there from mega-successful bloggers on how to build a blog-based business.
So what’s up?
I started asking these bloggers questions…and discovered a problem.
House built on a weak foundation
There are some very basic building blocks that should be in place when you launch a blog — and often, they’re missing.
We press ‘publish’ because we can, without thinking through where we’re headed. The result is incoherent, rambling blogs with no apparent focus…and vague dreams of quitting freelancing and earning from our blogs that don’t come true.
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