Can you make money writing for digital marketing agencies?
Yes. How about easy $100 assignments, $400 blog posts, or $1,000 long-form projects, and plenty of ongoing work?
Find a good digital marketing agency to work with, and it’s totally possible.
In theory, here’s how it works:
- A digital marketing agency does all the heavy lifting to find clients in your niche.
- Then the digital marketing agency hires you to write content for their clients…blog posts, white papers, case studies, website content, marketing materials, etc.
Sounds pretty good, right? All you need to do is find some digital marketing agencies, and you’re set. Lots of work, less marketing, steady pay.
Hold on…Some digital marketing agencies have a track record for paying writers respectable rates. But some are nothing more than low-paying content mills disguised as a digital marketing agency, and we want you to avoid those.
Want to write for a digital marketing agency? Check out these freelance writer recommendations:
Want to write for a marketing agency? It’s a great way to scoop up freelance assignments. But if you’re not careful, that agency might actually be a content mill looking for cheap tricks.
Believe me. I learned this the hard way.
When I saw my first article published on US News and World Report I should’ve jumped up and down while singing the Halleluiah chorus.
But I didn’t.
Instead, the sight of it tangled an angry, disgusted knot in the pit of my stomach. I just got pimped by a content mill.
I wrote that article for a digital marketing agency and sold it for 20 bucks. My name wasn’t even on it.
But hers was—the web savvy millennial who’d purchased the content. It was right there next to her photo and the bio touting that she was a freelance real estate writer.
And I don’t want you to make the same mistake.
Here’s how to tell if that agency is nothing more than a pimped-out content mill:
Writers are always looking for reliable ways to earn a good rate writing for great clients. And increasingly, online content agencies have emerged that say they will make that easier for us.
Contently is one such agency, where it’s free to create a profile on their site.
The theory is that the Contently team will search through these writer profiles to find writers for their clients, which include some impressive brands that any of us would love to have in our samples: GE, HSBC, and American Express.
Contently also produces their own content for freelance writers, so there are actually two types of opportunities through them — writing for their clients, and writing directly for Contently.
What’s it really like writing for them? Here’s what I learned from talking to Contently staff and to writers who’re working on this platform:
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