copywriting

Writing Copy That Sizzles: 6 Ways to Serve Clients Tasty Content

Writing Copy That Sizzles for Clients. Makealivingwriting.com

Ever wonder what the secret is to writing copy that sizzles?

You know, the kind of content that turns that one-off assignment into a long-term client.

When you take on a copywriting assignment, you have to connect with your client’s target market. Get this right, and you’ll be a lot more likely to convert readers into subscribers, and subscribers into buyers.

Think of it like grilling the perfect burger with just the right amount of seasoning and cooking time. Do it right, and your clients will be satisfied, and their audience will be hungry for more.

So what’s the secret sauce to writing copy that sizzles?

It starts before you write a single word. The prep-work you put in to serve your clients tasty copy can make all the difference between bland and boring or mouth-watering and delicious.

Want to learn how to write copy that sizzles? Here are six ways to crush your next copywriting assignment:

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Use the Grandma Method to Win at Video Script Writing

The Grandma Method for Video Script Writing. Makealivingwriting.com

You’ve probably watched a million how-to tutorials, explainer videos, and commercials to promote a product or service. But did you know you can make money doing video script writing?

If you’re a quick thinker who loves coming up with new ideas, video script writing might be perfect for you.

From TV commercials to training videos to Internet marketing spots, opportunities are growing in this diverse, well-paying niche.

But if you haven’t done this type of writing before, you probably have a bunch of questions, like:

  • What kind of clients need video script writing?
  • How do you find them?
  • And how do you write a video script your grandma could understand, and still motivate, persuade, and educate a client’s target audience?

We caught up with two creatives and video script writing pros to get the answers. Here’s what you need to know:

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Freelance Copywriter Mistakes: 3 Reasons You’re Not Landing High-Paying Clients

Are You Making Costly Freelance Copywriter Mistakes? Makealivingwriting.com

If you’re a new freelance copywriter, sending a quote can be fraught with anxiety:

  • Will they think you’re professional?
  • They know you’re not a content mill writer, don’t they?
  • Did you cover everything they mentioned?
  • Are they going to accept your price or try and haggle over freelance copywriter rates?
  • Did you include an upsell?
  • Are they going to say no?

It’s enough to distract you from your paying clients, get frustrated, and start second guessing your career as a freelance copywriter.

But it doesn’t have to be that way.

If any of these post-send fears sound familiar, you might be making some common, but easily fixable, freelance copywriter mistakes.

Here’s how to find out, fix the problem, and earn more:

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SEO Trends: A Deep Dive Into The Data Freelancers Need

Dive Into Data: SEO Trends for Freelance Writers. Makealivingwriting.com

Ever wonder if taking a deep dive into SEO trends could help you earn more as a freelance writer?

It’s easy to think SEO is a mysterious abyss only tech gurus understand.

But that doesn’t mean SEO trends are being sucked into a swirling whirlpool of digital data nobody cares about.

Quite the opposite, in fact. SEO trends are evolving…fast. Ever heard the phrase, “Google just changed its algorithm?”

Like every day. Right?

If you can keep up, knowing where the currents of search engine optimization and SEO copywriting intersect can help you move up and earn more as a freelance writer.

Afraid of diving deep into SEO trends? It’s really not that scary.

And you don’t have to be a tech-savvy genius to figure it out. Dip your toe into SEO. Skim the surface. Doggy paddle if you have to, because it’s worth it. Show a prospect you know the value of SEO, and you can charge higher rates.

Ready for a deep dive into SEO trends for freelance writers?

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Copywriting Skills: The 4 Principles That Will Accelerate Your Income

Master copywriting skills to accelerate your income. Makealivingwriting.com

Have you thought about improving your copywriting skills?

You probably should. Why?

I hear this lament from writers all the time: “How can I make a good living when fees for articles and blog posts keep dropping?”

My response: “If your copywriting skills are identical to thousands of other writers—many of whom willingly work for peanuts—why do clients have to pay more?”

The answer is….they don’t, and they won’t.

Fortunately, that doesn’t mean you have to settle for cheap clients.

Master essential copywriting skills

To boost your writing income, you need to offer something different than the next writer. You need to find a way to stand out. (It’s true for a professional in any field looking for a way to move up and earn more.)

You need the kind of copywriting skills that will help a client build an audience, generate revenue, and keep people engaged.

Do you need an advanced degree in psychology or human behavior to know how to write copy that gets results? No.

You just need to master four principles of copywriting to stand out. And when you do, these copywriting skills will accelerate your income.

Here’s what you need to know:

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Flash Marketing: How I Booked $25K with Sales Copy Packages

How I booked $25K with sales copy packages. Makealivingwriting.com

Imagine being able to bring home a five-figure paycheck in a week without having to drive anywhere, send any emails, or even put up a page of sales copy.

It might sound crazy if you’ve  been writing for low-rates and doing small one-off projects. But it’s not. This. Is. Happening.

I created a plan to write sales copy packages for businesses–all the content a client would need to get up and running (landing page, thank you page, blog posts, sales page, social media posts, and an email series).

Have you ever thought about offering sales copy packages? It’s an incredible way to boost your freelance writing income and work with great clients in your niche. And it’s not as hard as you might think to do this.

After mapping out a plan to write sales copy packages, I invited people to sign up for an introductory price of $4,999.

The goal was simple. Book five clients at this rate. Within a week, those five spots were filled, and more prospects were practically begging for this sales copy package. Since then I’ve raised the price…twice, and currently charge $7,499 for it.

Want to know how to create an offer for sales copy packages and charge pro rates? Here’s what you need to know:

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