Ever struggled to find an email address for a prospect?
You check the website for the business or magazine you want to pitch. You do an exhaustive online search. You even use software apps to try and find an email address for the right person. But all you get is frustration.
Do you settle for the blackhole of email addresses and send your pitch to info@ or editor@ and hope for the best? Don’t do that, OK. There’s a better way.
It’s time to put on your big-girl pants and be a little more clever and gutsy. If you have to work to find an email address, you might as well make it fun.
Using my brilliant tactic, I have never been denied the email address I want. Never!
You’ll need to pick up the phone and leverage the art of creative rhetoric to make it happen (some writer’s might need a personal pep-talk to get started).
But it’s worth it to find an email address for a prospect you can turn into a client. Here’s how I do it:
Have you ever thought about contacting warm leads (people you already know) to find more work?
I did. But I went about it all wrong.
I wasn’t getting anywhere by posting on Facebook or LinkedIn begging my warm leads for work.
Sounds desperate, doesn’t it?
It felt like I hit a client-finding roadblock. I knew I needed to change my marketing strategy. But I wasn’t sure how.
Then, while working in my underwear in a room at my in-laws’ house, I came across a different way to contact warm leads thanks to the How to Write White Papers bootcamp in the Freelance Writers Den.
And I decided to give it a try.
The result: My response rate for sending marketing emails spiked. I landed a new client and contract worth $6,000. I reconnected with some of my contacts, and generated a bunch of leads for more work.
Wondering how to approach people in your network to get more freelance work? Here’s my no-pants-required approach to contacting warm leads:
Need to find prospects that can turn into well-paying clients? Don’t we all. But too often, writers hit all the wrong places hoping to land a gig. You’re not likely to find good clients on job boards, content mills, Craigslist, and bidding sites. But that doesn’t mean they’re not out there.
In fact, if you use the right strategy, you can tap into a massive list of potential prospects in your niche using LinkedIn Premium. (Is LinkedIn Premium worth it? I’ll explain.) But I didn’t know that when I got serious about freelancing. I used to troll job boards and send LOIs to people I wasn’t always sure were the decision makers. I had some success with this approach. But I struggled to find the right clients. Sound familiar?
I needed a better way to zero-in on my niche (FinTech), find the right people to pitch and land better-paying clients. But how? I stumbled across the answer when I signed up for Lynda.com. And by chance, I scored a one-year subscription to LinkedIn Premium along with it (LinkedIn Premium now costs $29.99 to $79.99 a month).
I had heard plenty of buzz about LinkedIn Premium. But I was on the fence. I had the same question as a lot of freelancers, is LinkedIn Premium worth it? With a free subscription, I decided to jump in and see what I could do with it to grow my freelancing business. It didn’t take long to get results. I found a $1/word client and developed a strategy to use LinkedIn to move up and earn more. Here’s how I did it:
Are you scared to send cold pitches to drum up new business clients?
It made me nervous, too, when I quit my salaried job to write.
But my monthly income from freelancing was a disappointing $200 – I had to attract new business clients fast.
Cold pitch emails were my solution. In four months, my income skyrocketed to $4200 and I had four new clients.
Here are five strategies I used to conquer cold pitching with only a few writing clips under my belt.
You probably write emails every day. But emails that make sales? That’s not so easy — and that’s good news for freelance writers looking for lucrative writing opportunities.
In a recent interview for the Litmus.com blog, Ann Handley (bestselling author of Everybody Writes), spoke about how hard is it to write an email.
In fact, it’s one of the most difficult tasks in marketing.
I couldn’t agree more.
In my experience, companies struggle every day to craft effective emails that engage their audiences, generate leads, and bring in the business.
To them, success is just a click away. But so is failure.