move up and earn more

How to Attract Customers Who Are Your Ideal Freelance Clients

How to attract customers for freelance writers. Makealivingwriting.com

Are you stuck trying to figure out how to attract customers to build your freelance writing career?

If you’re taking any old gig, it’s hard to get any real traction. You have to constantly market yourself, and never acquire expertise that helps you raise your rates and grow your income.

The solution: Learn how to attract customers who give you clips that will impress the best clients in your chosen industry niches, like I teach my Den 2X students.

Sit down right now and make a list of your 10-20 top prospects. What great-paying markets would you write for? Think big! For me, this list includes Vanity Fair, Costco, and American Express (wrote for the latter two in the past, but would love to get back in!).

Once you have that list, you need to figure out who you could write for now. Do it right, and those great clients will be contacting you. Wouldn’t that be sweet?

It’s one of many strategies I teach in my Freelance Writers Den 2X Income Accelerator mastermind program to help students identify who to pitch now to land dream clients, often in 6 months or less.

Here are 15 different approaches I’ve never shared outside of Den 2X before, to help you build the portfolio your ideal clients will love:

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The Journey From Bottom Feeder Content Mills to Six-Figure Freelancing

How to Go From Content Mills to Six-Figure Freelancing. Makealivingwriting.com

If you want to carve out an income in the six-figure freelancing club, it might seem like a long shot based on where you’re at right now.

Maybe your $20-per-blog-post client feels like a soul-sucking, dead-end gig. Maybe every query, pitch and LOI you send seems to fall on deaf ears.

Or maybe you’re doing all the right things. But that six-figure freelancing goal still seems impossible. It’s not.

Freelance success takes more than hard work and dedication. It also requires something too many writers overlook—a well-planned strategy for moving up.

Five years ago, rookie freelancer Nicole Dieker swam with the bottom feeders, churning out content mill pieces for a few pennies a word.

Now she’s a rockstar columnist, blogger, copywriter, and novelist. And she’s fast approaching six-figure freelancing status.

Want to know how she did it? Check out her proven methods for increasing your income, moving up and earning more.

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Side Hustle to $50K in 6 Months: This Writer Made It Happen

How to Go From Side Hustle to Full-Time Freelancing. Makealivingwriting.com

Ever wonder if you can turn your side hustle as a freelancer into your full-time gig?

I know I did.

Maybe you’ve got a handful of clients, but you’re not earning enough to quit your day job.

You’re feeling good about the freelance work you’re doing, but you’re not sure how to move up and earn more.

Or maybe, you’ve been banging your head against the wall wondering how to turn your side hustle into the real deal.

Sound familiar?

For the last few years, freelance writing was entirely a side hustle for me. I fit in marketing and writing around being a mom and going to school.

But I finally reached that tipping point where I wanted more from freelancing like better clients and better pay.

So at the beginning of the year, I decided to go all-in, work smarter, do more marketing, and earn more from writing.

And in the first six months, I made $50K writing for magazines, newspapers, and digital publications. Here’s how I made it happen:

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Copywriting Skills: The 4 Principles That Will Accelerate Your Income

Master copywriting skills to accelerate your income. Makealivingwriting.com

Have you thought about improving your copywriting skills?

You probably should. Why?

I hear this lament from writers all the time: “How can I make a good living when fees for articles and blog posts keep dropping?”

My response: “If your copywriting skills are identical to thousands of other writers—many of whom willingly work for peanuts—why do clients have to pay more?”

The answer is….they don’t, and they won’t.

Fortunately, that doesn’t mean you have to settle for cheap clients.

Master essential copywriting skills

To boost your writing income, you need to offer something different than the next writer. You need to find a way to stand out. (It’s true for a professional in any field looking for a way to move up and earn more.)

You need the kind of copywriting skills that will help a client build an audience, generate revenue, and keep people engaged.

Do you need an advanced degree in psychology or human behavior to know how to write copy that gets results? No.

You just need to master four principles of copywriting to stand out. And when you do, these copywriting skills will accelerate your income.

Here’s what you need to know:

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Writing for Money: My Best Resources for Growing Your Income

Make money writing: The best resources. Makealivingwriting.com

There comes a point in every freelance writer’s life when they get sick of writing for pennies. You look up one day, realizing you’re burning out fast, and that you need to be writing for money — real money. The kind that pays the mortgage.

Helping writers move up and earn more is my favorite pastime, so I love it when writers tell me they’ve hit this point.

I’ve written a ton on how to grow your writing income here on the blog. But over the years, with 900+ posts, it’s gotten harder to easily find my best tips for leaving the gerbil-wheel of lousy gigs behind.

So I’m happy to announce that I’ve now got my very best ‘earn more from writing’ material organized on a single page.

If you’re ready to earn a serious living at freelance writing, read on for details:

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5 Urgent Reasons to Stop Undercharging for Writing Jobs

Are you undercharging for writing jobs? Makealivingwriting.com

It can seem like a great strategy, when you first start looking for writing jobs. If you simply charge a bit less than everyone else, you’ll get more clients.

Right?

You might. But sadly, undercutting market rates is a loser’s game.

I’ve coached thousands of writers at this point, and have yet to meet one who says they’re earning a great living by being the cheapest writer around.

The good news? There’s never been a better time to charge premium rates for your writing, as changes at Google have brought the rise of longer-form online content — and have helped a growing number of companies understand the high value of what we writers bring to the table.

It takes a major mindset change (and a little research) to go from low-price-leader to a writer who charges serious fees. But trust me — you’ll be ever so much happier and earn a crap-ton more if you stop undercharging. Let me help you make it happen.

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