Do you know how to write a press release? If you do it right, you can help generate some buzz for your clients.
But here’s the thing. A lot of press releases never make the cut to score a media story in print, online, on the radio, or a TV video segment. And that’s not what you want.
For example, Carol Tice recently sifted through press releases as a quick way to come up with 23 story ideas. But do you know how many press releases she deleted, skipped over, or ignored? A lot.
Knowing how to write a press release that gets results doesn’t involve hocus pocus. And it doesn’t have to be overly complicated.
But there are a few things you can do to make it easier on editors and reporters to take notice, pick up the phone, and call your client. That’s the result you want when you write a press release.
Want to know how to write a press release that generates buzz? Here’s what you need to know: