public relations

How to Write a Press Release That Generates Buzz for Your Clients

How to Write a Press Release to Get Buzz.

Do you know how to write a press release? If you do it right, you can help generate some buzz for your clients.

But here’s the thing. A lot of press releases never make the cut to score a media story in print, online, on the radio, or a TV video segment. And that’s not what you want.

For example, Carol Tice recently sifted through press releases as a quick way to come up with 23 story ideas. But do you know how many press releases she deleted, skipped over, or ignored? A lot.

Knowing how to write a press release that gets results doesn’t involve hocus pocus. And it doesn’t have to be overly complicated.

But there are a few things you can do to make it easier on editors and reporters to take notice, pick up the phone, and call your client. That’s the result you want when you write a press release.

Want to know how to write a press release that generates buzz? Here’s what you need to know:

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6 Clever Ways Article Writers Can Find ‘Real People’ to Interview

How to Find Real People for Article Interviews.

I was in New Mexico to celebrate my grandma’s 96th birthday when I got an email I couldn’t ignore. It was from the editor at Good Neighbor magazine, a custom pub for State Farm insurance.

Subject line: Happy New Year, and an assignment?

A $1.50-per-word feature story was mine for the taking, but there was a big catch. I had to find three people who had survived extreme situations with a story deadline less than two weeks away.

If you’re an article writer, maybe you’ve had to scramble to find sources like this.

Going into January with zero jobs lined up, I was desperate to get the gig. I wasn’t sure I could pull this together in time, but I had to try.

I deployed an arsenal of strategies from one of Carol’s Useful Writing Courses for finding sources. A few days later the assignment was mine.

Need help finding sources for an assignment or crafting a killer query? Here’s how I did it —

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The Lucrative Writing Niche That Can’t Be Outsourced Overseas

By M. Sharon Baker A decade ago, I started freelancing by writing 1,000-word articles for $250, and working for magazines that took six months or longer to pay after publication. At those low rates and dreadfully long payment cycles, I …

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