I wasn’t always a freelance writer. In fact, I used to be a brainy corporate accountant who made a six-figure income. But I wanted out in a bad way. And I made up my mind that I could earn a living by booking well-paying freelance writing jobs.
Here’s how it all went down. I raided my 401(k), a very un-CPA-like thing to do. I bought a townhouse, renovated it and flipped it. Pretty smart, right? But I still needed freelance writing jobs lined up before I could quit my day job. And not the content-mill kind.
So I joined the Freelance Writers Den. Then I went through the bootcamp, “Learn to Write White Papers,” by Steve Slaunwhite. That was my light-bulb moment. Writing white papers was the perfect match for my skills and goals to get freelance writing jobs that paid pro rates. Without hesitation, I named my new business “Savvy White Papers,” and launched my website.
With that done I busted my butt until I had a $250/hr contract in my hand and a check in the bank. Want to know how to land freelance writing jobs that pay top dollar? Here’s how I did it:
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Why do so many writers have a hard time with self-promotion? Think about it for a second. You know you should promote your writing to grow your freelancing business.
But if you’re totally honest, fear, doubt, or shyness sometimes gets in the way. Sound familiar?
That was one of my biggest stumbling blocks when I first started writing for a living. Fortunately, I learned to change my way of thinking to overcome marketing shyness. And so can you.
My own journey as a freelance writer and career coach helped me figure out how to help others overcome fear, develop confidence, and learn effective marketing skills.
Being an introvert, too humble, or having no confidence in your skills are a few factors that can impede your efforts to promote your writing, land more gigs, and earn well as a freelancer. Too many writers think the whole idea of self-promotion is arrogant and boastful. When I was starting out, I had somehow convinced myself that tooting my own horn was breaking some sacred social law. And that’s not the case at all.
Want to learn how to overcome marketing shyness to land better clients and earn more?
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Every year, at the end of the year, I look back and discover the things freelance writers need to know most.
How can I tell? By looking at which posts here on the blog saw the most readers. Those are the topics freelance writers needed to learn about the most.
This year, there’s an interesting variety to the list of things freelance writers need to learn and want to know. As always, this provides a road map for me to what kinds of posts I should bring you more of next year!
To qualify for this list, by the way, the post has to have been published or re-published in 2016. Oldies-but-goodies that keep getting traffic for ages don’t count! But you can check out the sidebar for those.
Here are the 10 things you wanted to know about the most in 2016:
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Need to find prospects that can turn into well-paying clients? Don’t we all. But too often, writers hit all the wrong places hoping to land a gig. You’re not likely to find good clients on job boards, content mills, Craigslist, and bidding sites. But that doesn’t mean they’re not out there.
In fact, if you use the right strategy, you can tap into a massive list of potential prospects in your niche using LinkedIn Premium. (Is LinkedIn Premium worth it? I’ll explain.)
But I didn’t know that when I got serious about freelancing. I used to troll job boards and send LOIs (letters of introduction) to people I wasn’t always sure were the decision makers. I had some success with this approach. But I struggled to find the right clients. Sound familiar?
I needed a better way to zero-in on my niche (FinTech), find the right people to pitch and land better-paying clients. But how? The truth: I stumbled across the answer when I started using LinkedIn Premium.
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For some freelance writers, it seems like asking for referrals and selling comes easy. They have a huge network of people they’ve cultivated relationships with. Their network hooks them up with new clients. And it’s easy for the same freelance writers to talk about their business in any situation, and get referrals.
That’s what successful freelance writers do. And I wasn’t sure I was cut out to be one of them if asking for referrals was part of the gig.
If you’re afraid to ask for referrals, you’ve probably heard that fraidy-cat freelance writer voice inside your head. You know, the one trying to convince you that:
- People will think you’re desperate
- You’re running some kind of scam
- You can’t possibly provide a service valuable enough to help in any meaningful way
That cat needs to go. It took me a long time to figure this out. But when I finally did, I got a response in 10 minutes, a potential project, and scored another referral for more work. Here’s how I did it:
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