I thought I had the whole freelance marketing thing down. I knew how to attract freelance writing clients.
Send out queries and letters of introduction? Yup.
Maintain a basic writer’s website to point prospects to? Definitely.
Fumble around with Skype for a client meeting? Got it.
Make video to grow my freelance business? No way.
Why? It’s too hard! I don’t know anything about video editing. And it will cost too much to pay someone else to do it.
But video is a powerful marketing tool.
In a recent Forbes report, 75 percent of business executives said they watch work-related videos weekly. An estimated 54 percent of senior executives share videos with their team. And industry analysts estimate that 96 percent of businesses use video for online marketing, sales, and communication.
I decided it was time to make my own marketing video to attract freelance clients.
Here’s how I did it — by myself, and without spending a dime.
Read more ›
How do you get paid what you deserve while doing what you love?
I thought about that a lot back when my freelance work mainly included writing for blogs and a local newspaper.
Then something happened that completely changed my writing business. I landed my first contract to ghostwrite a book.
That first project gave me the street-cred I needed to become a full-time freelancer and ghostwriter.
Want to learn how to land your first contract to ghostwrite a book and grow your freelance business? Here’s how:
Read more ›
Do you feel like everything has already been said? That it’s impossible to be original, in an age where everyone has instant access to everything?
Well, I disagree.
Fresh, original writers and bloggers emerge every day. Each of us is an utterly unique human being.
Yet originality remains a struggle for many writers. Here’s a typical comment I recently got on one of my blog posts:
“I run a blog and I’ve been trying to be original in my content. The more I try, the more I get less original.
“What’s your advice on this?” –Ifeanyi
When you feel like you have nothing fresh to contribute, it’s time to take a step back and shake up your creative process.
I put together this list of 18 originality-enhancing ideas because in Hebrew, the word for life, chai, has the numerical value of 18. Pump some new life into your writing with these!
Read more ›
Are you desperate to get more freelance writing gigs?
Well, today I want to talk about how to bust out of the feast-or-famine trap and earn more freelancing. You do this by laying the groundwork now for a thriving business in the fall and on into 2017.
No, it’s not too early to think about next year! In many ways, it’s the perfect time.
The less desperate you seem when you present yourself to clients, the more likely it is you’ll be able to line up some great-paying freelance work. You seem busy and successful, instead of broke and pathetic.
Thinking way ahead also allows you to research prospects more carefully. It takes the pressure off and lets you take time to research the size of their annual revenue, or the types of articles they publish, to see if they’re a good fit for you.
If you need to, continue marketing for more immediate gigs. But reserve some time for pursuing your long game.
When you inquire about opportunities for the coming year, that telegraphs to prospects that you must be booked up until then. Why, you’re marketing six months out! That’s a pro move.
What can you say to prospects now to pave the way to better earnings late this year or early next?
Here are four questions that can start a conversation with prospects, position you as a pro — and help you land some juicy freelance gigs:
Read more ›