Do you think you know how to write a blog post? If your blog doesn’t earn much money, I’ll bet that you don’t — at least, you don’t know all the elements that go into writing a successful blog post today.
Writing a popular blog post is a lot more sophisticated than it used to be. If you want to attract a decent-sized audience, there are a ton of technical steps to take to make sure readers can find it — and then, that they read it, like it, and want to subscribe.
Here’s a look at the process my blog editor Evan Jensen and I have cooked up at this point to make sure our posts reach the largest possible audience (and yes, I’m using affiliate links for some of the tools I recommend):
How to write a blog post? First, have a plan
My top tip for having a successful blog is to create a system and checklist for each blog post. That way, you get a consistent result. It’s not that some posts come out spiffy and others look like something you slapped together in a semi-daze when you couldn’t sleep for 30 minutes last night. With a system, you can give readers a pro experience, every time, and leave them clamoring for more.
Here are the blog post writing rules I’ve developed:
If you’re a writer who hopes to make money blogging, you’ve probably heard the conventional wisdom: Comments are important. You need to attract lots of comments and respond to all of them.
That builds rapport — it shows you’re engaging with your audience and you’re accessible to them. Also, responding to them all doubles your comment count, and makes your blog seem popular and interesting!
That worked, for years. You could write a great, controversial or highly useful post and easily rack up 100 comments. But not so much anymore.
Over time, my feelings about comments have changed, because the comments you get have changed. Which is why this is the last post on my blog that will allow comments.
Here’s why I’m killing comments on the Make a Living Writing blog, and what I’m doing instead:
Are you looking to find some great-paying blogging clients? Join the club! Business blogging is one of the best entry-level types of writing to get you started as a freelancer. When I got back into freelancing in late 2005, paid blog writing caught my eye right away.
As someone coming off 12 years as a staff-writing journalist, I was fascinated by the breezy, casual, short blog-post format. So I dove in.
Soon I was earning quite a lot blogging for clients. I documented what I was doing, and the post How I Make $5,000 a Month as a Paid Blogger became one of the all-time most popular posts here at Make a Living Writing.
Recently, I got to wondering what I’d do if I wanted that level of monthly income from blog writing clients now.
My approach would be completely different, because the world of blogging has changed so much. Also, the way I did it a decade ago was a recipe for burnout. I had to churn out nearly 60 blog posts per month to make that money! That’s not sustainable.
Here are the strategies I recommend now, for becoming a well-paid freelance blogger:
Here’s something I hear a lot: “I’ve got a blog, but nothing’s happening. I’d love to diversify my income and lessen my reliance on freelance clients. What am I missing? Can you tell me how to make money blogging?”
Over the years, I’ve shared a lot of my own blogging journey, as I grew this blog into the platform for a thriving online business.
But as the blog got bigger, it’s gotten harder to quickly find my best earn-from-blogging tips.
As a coach dedicated to helping writers find financial freedom, I think helping writers develop their own income streams is super-important.
The answer? I’ve created a special page that pulls together all my best information, blog posts, and resources in one handy spot.
Introducing: How to Make Money Blogging Central
I’ve combed through the 900+ posts on here, and created a headquarters for all my best information on how to make your blog earn.
Would you like advice from a successful pro on how to turn your blog into a money-maker? Well, today’s your chance, because I’m calling a free blog review day.
Well, I’ve been quietly working on a whole new blogger training program that’s getting some pretty cool results. But I suspect many of my readers don’t even know about it!
So I’m here to give you a free taste of my blog coaching and introduce you to what I’ve got. And celebrating by putting my two Small Blog, Big Income ebooks on a 2-for-1 bundle sale this week.
These e-books outline my 7-Step system for positioning your blog to earn (without a huge audience).
They unpack all my tips from 9 years (!) writing this blog, and building it into the basis of a multi-six-figure business.
First tip: When you have a small blog audience, one way to stand out is to surprise readers with fun, free goodies. That way, your audience thinks you’re awesome, and they never want to unsubscribe.
And so…free blog reviews today!
Ready to turn your blog into a money-earner? Here are the blog-review rules:
When I first started Kindlepreneur.com, I spent tons of time creating content I believed self-publishers needed to read in order to increase their book sales. I wanted to provide useful content, build an audience, and make affiliate sales.
I got some traffic, but the truth was, that wasn’t converting into income.
Starting my website wasn’t just about helping the industry, it was also to earn a little extra money, eventually making passive income so as to support my writing habit.
But it wasn’t until I started creating the following 5 post types that I saw real return on my writing efforts. This isn’t to say I stopped providing excellent content – quite the contrary. Instead, I provided a different type of value that also returned value to myself as well.
If you want to make affiliate sales, the following five post types can be added to any type of niche, not just one on book marketing. So, check them out and start thinking about how you can create the sort of content that provides for your readers, but also offers natural ways to increase your bottom line.