It’s an exciting time, when you finally start to get some traction as a freelance writer. You land a client or two, and start writing. Maybe you score a gig with a popular blog, or you’re writing for a big…
If you want to boost your freelance blogging income, you’re probably doing all the things you’re supposed to do:
- Regular marketing
- Checking in with past clients
- Asking current clients for other projects
But here’s another income-boosting approach I stumbled on: Pitch extra services on the same work you’re already doing for clients as a paid blogger — in a context that matters to your client.
Those of you with sales experience already know this “want fries with that?” strategy. When I saw how well it worked, I about smacked myself in the forehead, because I didn’t think of it sooner.
As a teen, I was scared of making money for writing.
When I began to take on little commissions in 2007, I wrote sponsored posts for $1 each — or even less. Sometimes all I got for a 300-word post was ten cents.
My family pushed me to make more money as a writer. But they went a little too far, and I developed a sense of guilt every time I caught myself writing for pleasure.
One day not long ago, I was on the verge of a mental breakdown. The thought of writing my assignments nauseated me.
Instead of diving right into client work, I decided to write something fun. Something for me. Here’s what happened…
Most bloggers write about whatever’s on their minds that day. If you’ve tried that, you’ve probably noticed it isn’t very effective in growing your blog audience.
To build your blog into a serious business (or just a great writing sample for getting freelance gigs), you’ll need to change your approach.
It’s also essential to know the popular post types if you’re blogging for paying clients and want the project to be successful, so that they keep paying you to blog for them. More and more clients want to at least partly base pay on traffic, so results matter.
And of course, more readers on your blog gives you more chance to get hired or to sell readers your products.
Below are a compendium of post types I’ve used that are reliable attention-getters. This list combines the most popular post types I’ve used on this blog, and the types that I’ve used to drive a total of 2 million pageviews on my Forbes blog, posting only 3-4 times per month, over the past 2 years. I’ve also thrown in a few great formats I haven’t used yet as well (but hope to soon!).
There’s a lot of confusion out there in the freelance-writing world today about blog posts and articles. Also, about what each of those types of writing should pay.
Recently, I got a lot of response to my call for freelance writers to stop writing blog posts. Many writers were confused about just what the difference is.
So let’s discuss. Because things are changing. And understanding the differences between these two writing forms will help you earn more.
For years, blog posts and nonfiction articles were distinctly different: