I started a blog in 2008.
I had a 9-month old daughter, and as much as I loved her and enjoyed being with her, I was going crazy with next to no grown-up “work” for my creative brain.
I wanted to write, so I put all my creative energy and imagination into coming up with a name for the blog: The Mom Writes. (Yes, I know.)
Soon people began to notice.
I had readers commenting, sending me emails and then, one day a reader emailed to ask if I would write for his site. I said yes. He wanted to know my rates and just like that, I was in business.
I’m here to tell you how I’ve used blogging to build a six-figure business and how a blog continues to be my top marketing strategy, even after 7 years.
Since then, I’ve worked with more than 100 small businesses as a business blogger, social media copywriter, and community manager. My little blog has helped me build a six-figure business — and remains my number one marketing strategy.
Here’s how I did it:
I’ve always wanted to be a freelance writer, but I found myself asking that age-old question “what niche could I write in?”
So I started exploring micro-niches — topics that are very narrowly focused but related to larger niches. That exploration led me to launch The Hirsutism Hub about a health condition where abnormal body hair grows on women, usually associated with more well-known conditions like diabetes, polycystic ovary syndrome (PCOS), and obesity.
My site launched in 2011. Today, it averages more than 20,000 viewers monthly and has been mentioned in New York Magazine, Yahoo Style, and Women’s Health. It’s also given me the credibility to write about health topics for other sites and brings in some monthly side income.
Here’s how a micro-niche can work for you:
Do you think all you can find are $5-per-article blogging gigs? And those stories you hear about freelance writers earning $50, $75, even hundreds of dollars per post are nothing but fiction?
Bottom-of-the-barrel rates are definitely *not* all that’s out there. I’ve compiled the stories of four freelance bloggers who are earning $200 and up for blog posts. No joke!
Here’s how they landed those gigs — and what better-paid blogging gigs are really like.
It’s an exciting time, when you finally start to get some traction as a freelance writer. You land a client or two, and start writing. Maybe you score a gig with a popular blog, or you’re writing for a big…
If you want to boost your freelance blogging income, you’re probably doing all the things you’re supposed to do:
- Regular marketing
- Checking in with past clients
- Asking current clients for other projects
But here’s another income-boosting approach I stumbled on: Pitch extra services on the same work you’re already doing for clients as a paid blogger — in a context that matters to your client.
Those of you with sales experience already know this “want fries with that?” strategy. When I saw how well it worked, I about smacked myself in the forehead, because I didn’t think of it sooner.